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Breaking MedTech

Episode 3 - Be better at websites

27 Mar 2025

Description

Most B2B medtech websites are a mess. Confusing navigation, unclear messaging, and a lack of direction leave potential customers frustrated and bouncing before they ever convert.In this episode of Breaking MedTech, Cope and I break down: • The biggest mistakes medtech companies make with their websites • How confusing sites lose potential leads before the sales process even starts • Small, tactical changes you can make today to turn your website from a digital ghost town into a lead-generating assetYour website should be your hardest-working salesperson—not just a placeholder. Tune in to learn how to fix it.

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