Breaking the Grade

Do the Opposite of Everything You’ve Been Doing: How Seinfeld’s George Costanza Unlocks Lead Gen Clarity for EdTech Founders

15 Jun 2025

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Let’s start with a sitcom—and a truth bomb.In Seinfeld Season 5, Episode 22 ("The Opposite"), George Costanza hits rock bottom. No job. No love life. No confidence.So he flips the script. “If every instinct I have is wrong, then the opposite must be right.”And suddenly?He orders chicken salad instead of tuna.He tells the girl he’s unemployed and lives with his parents—and she’s into it.He lands a dream job with the New York Yankees.The world didn’t change. George did.Now, let’s talk about education founders.Because I’ve seen this exact thing play out inside EdSales:✅ Founders overprepare and never post.✅ They write decks, not dialogue.✅ They chase polish—and lose clarity.✅ They wait for confidence… while their pipeline grows cold.The instinct? Stay safe.The result? No visibility. No velocity. No traction.And here’s the real cost:When you play it safe, you don’t just lose leads.You lose communication power.Because what gets lost in the safe zone is the real signal.The honesty. The boldness. The message that cuts through the noise and connects with the people who need to hear it most.Great communication isn’t about having the right words.It’s about having the right courage—and the clarity to use it.🎯 In this unique episode of Breaking the Grade that George Constanza would be proud of, I unpack:✅ Why “safe” messaging is silently killing your lead gen✅ The moment I stopped editing and started engaging—and what happened next✅ Why LinkedIn and public speaking work together as a credibility flywheel✅ What EdTech buyers really want to hear (and it’s not your pitch deck)✅ The shift that turned my content into calls—and my story into sales✅ Why speaking your message—clearly and consistently—is the best sales system you’re not using🔥 This episode is for you if:📍 You’re stuck overthinking every post or pitch📍 Your message sounds “right”—but gets no response📍 You’re playing it safe because you think that’s what “professional” looks like📍 You want to turn your voice into a lead generation asset—not a liability📍 You’ve been preparing forever, and it’s time to performHere’s what George teaches us—and what I’ve learned from watching our EdSales founders break through:🧩 You don’t need more confidence to be clear.💡 You need clarity to earn confidence.And when you communicate clearly—when you stop hiding behind clever and start showing up with truth—that’s when the magic happens:📍 The university partner finally calls back.📍 The K-12 decision-maker forwards your post.📍 The school district admin replies to your CTA.Because lead gen doesn’t begin with a tool or a tactic.It begins with trust—and trust starts with clear, confident communication.So if you’re still waiting for the moment you feel “ready”?This episode is your nudge to go opposite.📤 Know a founder stuck in “refinement mode”?Send them this episode. They don’t need another pitch deck.They need permission to show up real—and get results.#EdTech #EdSales #LeadGeneration #EducationFounders #BreakingTheGrade #FounderMessaging #Seinfeld #GeorgeCostanza #TheOppositeEffect #LinkedInStrategy #EducationLeadership #AuthenticCommunication

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

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Breaking the Grade

Do the Opposite of Everything You’ve Been Doing: How Seinfeld’s George Costanza Unlocks Lead Gen Clarity for EdTech Founders

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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