The formula for driving office value with Louise Ioannou

In this insightful episode of Bricks & More, Adrian Strittmatter is joined by Louise Ioannou — Head of Workspace at HB Reavis UK — to explore what truly makes a modern office irresistible in 2025 and beyond.Drawing on her journey from branding to leasing, Louise shares how HB Reavis has reimagined office space as a holistic product: one shaped by hospitality, sustainability, flexibility, and community.For Louise, the office is no longer just a place to work — it's a value-driven ecosystem designed to support business objectives, attract talent, and foster belonging.Key talking points:🏢 Why wellness, flexibility, and hospitality are now baseline expectations — not extras📈 The commercial case for retention over churn in both traditional and flex leases🌱 How sustainability and community engagement are redefining real estate value🧩 Why cross-functional teams are key to delivering spaces people truly want📊 Why “knowing your customer” is just as vital in commercial real estate as in consumer brandsIf you're wondering what it really takes to create future-proof, in-demand office destinations — this episode has answers.Louise’s LinkedIn: https://www.linkedin.com/in/louise-ioannou/HB Reavis: https://hbreavis.com/uk/Adrian’s LinkedIn: https://www.linkedin.com/in/adrianstrittmatter Saentys: https://saentys.com/ 

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