Episode #100 He Wrote The Sales Bible of Silicon Valley - Aaron Ross

Aaron Ross—yes, THE Aaron Ross who wrote "Predictable Revenue"—joins Bridge the Gap on this milestone episode 100 to blow up the myths and tactics plaguing go-to-market teams in 2025. Is outbound really dead? Are SDRs dinosaurs? Has AI actually changed sales forever, or are we just screaming into the void with 40,000 cold emails? We go deep on what still works, what’s broken, and what founders and revenue leaders must rethink if they want to grow today.If you’re tired of the SaaS echo chamber and want raw, tactical wisdom from someone who helped Salesforce add $100M+ in ARR, this one’s for you.Follow Aaron: https://www.linkedin.com/in/aaronross/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.ZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

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