Episode #106 Stop Blaming Your SDRs – Why Your GTM Strategy Sucks (And How to Fix It) with Alex Olley

In this episode of Bridge the Gap, powered by Revenue Reimagined, we sit down with Alex Olley, Co-Founder and CRO of Reachdesk, to unpack why most outbound strategies fail and what the best GTM teams are doing differently.We go deep on: • The #1 outbound leadership mistake most companies make • Why gifting flops (and how to fix it) • The AI-powered SDR vs. the AI-SDR (yes, there’s a difference) • How to boost outbound ROI with less pipeline • Real-life processes you can steal to scale smarterWhether you’re a CRO, founder, or just someone who’s been traumatized by bad sales emails — this episode is your GTM therapy session. Follow Alex - https://www.linkedin.com/in/alexolley/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.ZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

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