Episode #108 Scaling Without Selling Your Soul: The No-BS Guide to Culture-Driven GTM ft. Earl Foote

What if building a high-growth business didn’t mean burning out your team or selling your soul? In this episode of Bridge the Gap, we sit down with Earl Foote, Founder & CEO of Nexus IT, to talk about why values-driven leadership isn’t soft — it’s a go-to-market weapon. Earl built a 27-year IT powerhouse on culture, conviction, and calling BS when he sees it. We talk about burnout as a sign of misalignment, why work-life balance is a lie, how to build GTM teams that last, and why most leaders still don’t get it.Follow Earl: https://www.linkedin.com/in/earlfoote/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.ZoomInfo is also a proud sponsor - check them out here!🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

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