Episode #111 Why AI Is NOT a Go-To-Market Strategy (And What To Do Instead)

Everyone is talking about AI in go-to-market, but most of it is noise. In this raw and unfiltered episode of Bridge the Gap, Adam Jay and Dale Zwizinski cut through the hype to break down: • The real AI use cases that move revenue (and the ones that are pure vaporware) • Why AI is not a strategy—but must be part of your GTM strategy • The biggest mistakes CROs, founders, and RevOps leaders make when adopting AI • How to evaluate which tools are worth investing in and which will sink your pipeline • Why “AI SDRs” could destroy your brand before they help itIf you’re a founder, CRO, RevOps leader, or seller trying to figure out how to integrate AI without automating yourself into irrelevance—this episode is for you.PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

There are no comments yet.

Please log in to write the first comment.