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Bridge the Gap™ by Revenue Reimagined

Episode #115 The Jobs You Can't See ft. Andy Mowat

24 Sep 2025

Description

Hiring the wrong leader can kill your startup.So why do GTM teams keep making the same mistakes?In this episode of Bridge the Gap, we sit down with Andy Mowat, founder & CEO of Whispered (ex-Upwork, Box, Gated), who’s tackling one of the riskiest, most expensive parts of growth: executive hiring.From scaling unicorns to building the largest database of unposted GTM roles, Andy shares why most teams build “backwards,” how to avoid wasting millions on the wrong VP of Sales, and what founders and executives should really be asking before they shake hands.What You’ll Learn: • The #1 mistake GTM teams make (and how to avoid it) • Why “get the best people on the bus” is a broken playbook • How to evaluate CEOs & leadership teams before joining • Why executive hiring is not recruiting—and how Whisper flips the model • When to hire your first VP of Sales vs. CRO (with stage benchmarks) • The role of fractional leaders vs. full-time execs in early stage growth • How AI is reshaping org design & go-to-market strategy • Why most jobs are whispered long before they’re postedConnect with Andy: https://www.linkedin.com/in/amowat/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

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