Episode #120 Build a Real Revenue Engine (Leak-Proof) with Marcus Chan

Are you “fixing pipeline” while millions leak out the bottom of your funnel?In this episode of Bridge the Gap, we sit down with Marcus Chan, founder & CEO of Venli Consulting, creator of Revenue Engine OS, and WSJ bestselling author, to show you how to build a real revenue engine that scales on systems, not heroics. Marcus has led a $195M org and helped 700+ companies recover nearly $1B in hidden revenue. We break down discovery that actually converts, management cadences that raise the floor, and why “more pipeline” is the wrong answer to a win-rate problem.🔑 Key HighlightsThe #1 hidden leak: low win rates from weak discovery (not “pipeline”)Discovery vs. qualification: stop using BANT like a scriptFrameworks that scale thinking (POWERFUL, RIM) without turning reps into robotsDiagnose before you prescribe: audits, scorecards, and root-cause analysisBuild assets (playbooks, CRM fields, enablement) that compoundWhat to measure (and what to ignore): win rate, cycle time, conversion, not vanity coverageIf you’re a founder, CRO, VP of Sales or RevOps, or a GTM leader who needs predictable growth without adding headcount, this episode is for you.Connect with Marcus- marcuschanSponsor info: We are proudly supported by Sendoso - Where Thoughtful Gifting Drives Results! Learn more about Sendoso today at https://www.sendoso.com…   ZoomInfo is another proud sponsor: https://www.zoominfo.com/gtm?utm_sour...  🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

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