Episode #122 Build Your Superpower Team That Actually Wins (Retention) with Tiffany Gonzalez

What does it take to build a team that wins on impact and keeps customers?In this episode of Bridge the Gap, we sit down with Tiffany Gonzalez, a GTM leader and startup advisor who led revenue at Microsoft and Amazon, took startups public, and rebuilt how she leads after a life-altering family crisis.This conversation shifts from activity to impact, from revenue theater to real retention, and from generic roles to teams built around superpowers.Key HighlightsDefine roles around superpowers and measurable outcomesUse jobs to be done to place the right person in the right seatMake disagreement safe with “help me understand” and factFix stalled teams by talking to six customers this weekKill manual busywork stop it, make it valuable or automate itPrioritize leading indicators that tie to retention over vanity metricsIf you are a founder, GTM leader, or operator who wants a superpower teams that win for real, this episode is for you.Connect with Tiffany- tiffanygonzalezSponsor info: We are proudly supported by Sendoso - Where Thoughtful Gifting Drives Results! Learn more about Sendoso today at https://www.sendoso.com…   ZoomInfo is another proud sponsor: https://www.zoominfo.com/gtm?utm_sour...  🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

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