Episode #124 The Modern Outbound Team Structure For Faster Pipeline | AJ Cassata

Are your cold emails getting ignored while LinkedIn sits idle?In this episode of Bridge the Gap, we sit down with AJ Cassada, co-founder and CEO of Revenue Boost, to break down outbound that actually converts. We cover how to run LinkedIn and email together, what to test, the only metric that matters, and the modern outbound setup that scales without spray and pray.Key HighlightsHow to use LinkedIn for warm touch and email for scaleThe one metric that matters is contacts per positive replyPersonalization that helps deliverability without fluffTesting ideas that lift replies across crowded inboxesThe modern outbound team GTM engineer plus SDR focusIf you are a founder, GTM leader, or operator who wants to get practical tooling tips for sending, tracking, and follow-up, this episode is for you. Connect with AJ - ajcassataSponsor info: We are proudly supported by Sendoso - Where Thoughtful Gifting Drives Results! Learn more about Sendoso today at https://www.sendoso.com…   ZoomInfo is another proud sponsor: https://www.zoominfo.com/gtm?utm_sour...  🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

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