Episode #21 Revenue Based Marketing 📈 ft. Amy Vosko

Today, we're joined by Amy Vosko, someone who has been in the technology industry for 25+ years.Currently, Amy serves as VP of Revenue Marketing at PathFactory, a company that accelerates pipeline and revenue growth through content intelligence.What's "revenue marketing" you ask?Tune in to find out! Amy shares a fresh perspective on how to (actually) connect marketing and sales departments to work together, how to tie marketing performance to revenue generation, and how any Founder should be thinking about marketing to current customers.It's an episode that any Founder, sales leader, or Account Executive in the B2B tech / SaaS industry won't want to miss.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

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