Episode #28 DON'T Sell to Your Customers. SERVE Them! ft. Angela Alea

In today's episode of Revenue Reimagined, we're joined by Angela Alea - President and CRO of LASSO.Angela talks about her experience in revenue-producing roles, from sales to revenue leadership, despite vowing never to do sales. LASSO is a platform for event and entertainment companies, and Alea's background in workforce management and event production enabled her to help LASSO become a key player in the event management space. The industry's assumption that everything is done on a spreadsheet, including the Super Bowl, Oscars, and Grammys, is what inspired the start of LASSO. Angela's role as President & CRO has been a critical piece of LASSO's success and her thought leadership in this space will bring value to everyone watching. During today's show, Angela shares her secrets on:- Misleading assumptions in the early startup days- NOT blindly following the advice of others- Redefining sales overall and overcoming negative connotationsAny founder, entrepreneur, or business leader can steal the lessons Angela shares in this episode and use them for their own success.Follow Angela - https://www.linkedin.com/in/angelaalea/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

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