Episode #30 Drive IMPACT Through Customer and Brand Evangelism ft. Randi Deckard

In today's episode of Revenue Reimagined, we're joined by Randi Deckard, SVP of Client Engagement at Besler.Randi Deckard, SVP of Client Engagement at Bessler and a go-to-market leader, highlights the importance of advocating for clients while also driving impact and living up to the company's brand promise. She defines her role as being responsible for the customer ecosystem, including marketing, sales, and customer success, to generate revenue. She sees herself as an evangelist, acting as a brand ambassador and customer advocate, collaborating cross-functionally to achieve the company's goals. During today's show, Randi shares her secrets on:- Impactful Brand "Evangelism"- Why YOU should talk to your customers regularly- The importance of customer feedback for any businessAny founder, entrepreneur, or business leader can steal the lessons Randi shares in this episode and use them for their own success.Follow Randi - https://www.linkedin.com/in/randisuedeckard/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

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