Episode #63 STOP Buying Starbucks Giftcards to Get Prospects to Listen to Your Sales Pitch...ft. Katie Penner

In today's episode of Revenue Reimagined, we're joined by Katie Penner, Head of Sender Relations at Sensodo.The conversation revolves around the effectiveness of gifting in sales and customer success. Penner shares her passion for gifting as a way to build authentic connections and emphasizes the importance of personalization and relevance. She discusses how gifting can double win rates, increase second-call rates, and close deals faster. The role of customer success in gifting is also explored, with examples of effective gifting strategies during onboarding, appreciation, and renewals. Katie discusses automating gifting processes using tools like Sendoso and CRM systems, ensuring meaningful touchpoints without relying on sales reps to do it every time. During today's show, Katie shares her secrets on:- human connection in relevant gifting- why gifting meaningful gifts closes more deals- why NOT to use one size fits all methods like a Starbucks gift cardAny founder, entrepreneur, or business leader can steal the lessons Katie shares in this episode and use them for their own success.Follow Katie - https://www.linkedin.com/in/kathrynpenner/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

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