Episode #66 You’re Using Data Wrong! Spring DB CEO Reveals How to Master Data-Driven Sales ft. John Kosturos

In today's episode of Revenue Reimagined, we're joined by John Kosturos, CEO at SpringDB.John Kosturos is an accomplished entrepreneur and executive with a track record of success in the data-driven SaaS industry. With three successful ventures, including the co-founding and 11-year tenure as Chief Revenue Officer at RingLead, John has demonstrated a keen ability to drive growth and innovation. His expertise extends to mergers and acquisitions, having orchestrated the acquisition of RingLead by ZoomInfo, Inc. in 2021, where he subsequently served as Senior Vice President of Alliances for two years. Now, as the founder of SpringDB, John continues to pioneer solutions to help companies drive topline growth and build great products.During today's show, John shares his secrets on:- Using intent data to recognize customer needs- Revenue operations owning and managing data- Regularly updating your Ideal Customer Profile (ICP) for better targetingAny founder, entrepreneur, or business leader can steal the lessons John shares in this episode and use them for their own success.Follow John - https://www.linkedin.com/in/johnkosturos/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

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