Episode #67 What is RevOps? Breaking Down This Vague Position & Job Title in Tech ft. Chris Eldridge

In today's episode of Revenue Reimagined, we're joined by Chris Eldridge, EVP Ops at InfluenceLogic.Chris Eldridge is a RevOps leader with over a decade of experience in helping grow and operate startups. He’s currently the EVP of Operations at InfluenceLogic, an Influencer Marketing Agency running some of the largest Influencer Programs in the world, and a Growth Partner and Investor at Wasabi Ventures, where he helps scale B2B and B2C startups. Eldridge emphasizes the importance of having a solid RevOps foundation during late A to B funding rounds and the need for a RevOps person to be a super-connector with high technical acumen and strong business understanding. The ideal RevOps person should report directly to the CEO for alignment and coordination. Eldridge also touches upon the debate over who should own RevOps within an organization, suggesting that the CEO or a Chief Revenue Officer (CRO) could oversee it. The hosts also discuss the importance of identifying the Ideal Customer Profile (ICP) and utilizing RevOps for capacity planning and technology optimization as a company scales.During today's show, Chris shares his secrets on:- who would function best in RevOps- the role of the CEO and RevOps and how they work together- what RevOps is and is NOT (hint: we're not here to update a HubSpot flow)Any founder, entrepreneur, or business leader can steal the lessons Chris shares in this episode and use them for their own success.Follow Chris - https://www.linkedin.com/in/chriseldridge0/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

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