Episode #68 Real World Secrets to Scaling Startups from Owner.com CRO and Former Shopify Director, Kyle Norton

In today's episode of Revenue Reimagined, we're joined by Kyle Norton, CRO at Owner.com.Kyle discusses the significance of implementing different "rhythms" in a business, such as measurement rhythm, planning rhythm, and operating rhythm, likening it to a car engine that functions well with these elements in place. He shares insights from his career journey, including experiences at Shopify and owner.com, underscoring the importance of long-term vision and value creation in scaling a startup. Norton also emphasizes the need for forward-looking decisions with a pre-committed budget to enable rapid scaling and strategic investment in growth, highlighting the role of executive coaching in broadening perspectives beyond sales numbers. Additionally, he stresses the value of a structured approach to tracking and analyzing data, advocating for a Revenue Operating System that includes measurement cadence and team rhythms to drive actionable insights and efficient communication within the team.During today's show, Kyle shares his secrets on:- scaling startups beyond just sales metrics- running the business like an engine and what that takes- communication and generating actionable insights instead of trying to go after every metricAny founder, entrepreneur, or business leader can steal the lessons Kyle shares in this episode and use them for their own success.Follow Kyle - https://www.linkedin.com/in/kylecnorton/PS - huge shout out to Sendoso for sponsoring our show.We could not do this without you.See how Sendoso can help increase pipeline, ROI, and customer retention.🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

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