Episode #7: Unleashing Revenue Growth: Sangram Vajre Reveals the Evolving Role of Marketing

Challenge the Status Quo and Ignite Revenue Growth with Marketing Maven Sangram Vajre as he breaks free from traditional approaches to captivate audiences and drive business success.Our  guest is none other than Sangram Vajre:Sangram Vajre is a go-to-market leader, having mastered the art of intertwining revenue growth with advanced marketing strategies in his current role as the CEO of GTM Partners. This came to fruition from his wealthof experience which includes founding Terminus, the pioneer account-based marketing platform, and working at Pardot under the Salesforce umbrella. Healso brings to the table the unique insight of a three-time author, setting himapart as an industry thought leader. Known for his profound understanding ofthe B2B space, Sangram is highly skilled at solving go-to-market problems and reshaping organizational perspectives on marketing.Marketing is not just about leads and banners, it's about creating a message that hooks people's attention. - Sangram Vajre In this episode, you will be able to:Discover the significance and impact of an effective Go-to-Market Strategy in the business landscape.  Uncover how the role of marketing has evolved to become a key driver for revenue growth. Explore the power of storytelling in creating compelling marketing narratives. Learn the art and importance of striking a balance between technology and human connection in your marketing efforts. Understand the necessity of continuous learning and adaptation in the ever-changing marketing scene.  🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers? We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

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