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Broadcast Media: The Inside Track

AI at Scale: What Broadcasters Can Learn from Vodafone

17 Jun 2025

Description

In Episode 11 of Reinventing Broadcast, we look at how broadcast organisations can rethink their structure, culture, and workflows to truly embed AI into their operations. From agile decision-making and cross-functional collaboration to building trust in AI insights, we outline a blueprint for transformation. Plus, we touch on Vodafone’s enterprise-scale AI adoption as a benchmark for change in other industries. With the final project phase approaching, the conversation turns strategic.

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