How should we price our SaaS?

We're hoping to launch Transistor officially in July 2018.And that means we need to figure out a pricing strategy. What types of tiers and plans should we offer?SaaS pricing examples:HootsuiteWPEngineSumoStatusPagePatrick Campbell, from Price Intelligently, says there are three aspects of a pricing strategy:Positioning: who are the right customers for your product? How will you target and attract them?Packaging: what features are included in each tier? What value does each type of customer want from your product?Pricing: putting a price on your tiers that reflects the value your customer receives.Where did we get stuck? Jon and I started by looking at who had signed up for early access to Transistor:Hobbyists – podcasting for fun, two people talking, no advertising.Prosumers – side-project podcasting, may have a bit of income, want to go pro.Solopreneurs – solo founders building smaller tech products. Small tech teams – teams of 3-10 people building larger software products.Bigger brands / enterprise companies.This list brought up a question: how do we define our target customer? Is "podcast hosting and analytics for professionals" too broad?Here's our homework for this week: we're going to let this simmer, we're going to talk to smart people about pricing, and we're going to come back to this next week.Question of the week:Tweet to @jon and @mijustin and let us know: how should we price our SaaS?Show notesJason Fried - Ass pricingPatrick Campbell - Price Intelligently Jason Cohen - WPengine tiered pricingTransistor.fmTransistor.fm on InstagramTransistor.fm on TwitterJon Buda is back on Twitter: @jonbudaJustin Jackson on Twitter here: @mijustin★ Please review us in iTunes – T-shirt contest!  Leave a review you’ll be entered to win a limited edition Transistor t-shirt! Thanks to our monthly supporters Pascal from sharpen.page Rewardful.com Greg Park Mitchell Davis from RecruitKit.com.au Marcel Fahle, wearebold.af Bill Condo (@mavrck) Ward from MemberSpace.com Evandro Sasse Austin Loveless Michael Sitver Colin Gray Dave Giunta 🎙️ Podcast hosting is provided by Transistor.fm.📺 Learn how to start your own podcast! ★ Support this podcast on Patreon ★

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