From Features to Outcomes: Transforming Product Teams with Chris Jones

In this insightful episode, I sit down with Chris Jones, a partner at Silicon Valley Product Group and co-author of Empowered and Transformed with Marty Cagan. With over 30 years of experience, Chris has led product teams at both startups and Fortune 500 companies. We dive deep into the product operating model and explore how the best product-driven companies operate today. Chris shares valuable insights into transforming teams from shipping features to solving real problems, coaching product managers to take ownership, and navigating the common pitfalls of transitioning to a product-led organization.Topics Discussed:- The role of outcomes in product management- Shifting from features to outcomes- Building empowered product teams- Common pitfalls in product transformation- The role of leadership, especially the CEO, in driving change- How product managers, designers, and tech leads thrive in a product-driven companyKey Takeaways:- The significance of product discovery and the impact of shifting toward an empowered product model- How to effectively scale the product operating model across teams and departments- Coaching and building ownership in product managersChris's Linkedin https://www.linkedin.com/in/chrisjonessvpg/https://www.svpg.com/team/chris-jones/Timeline: 0:00 - Introduction0:42 - Who is Chris Jones?2:05 - What is the product operating model?5:10 - Shifting from features to outcomes9:00 - The three dimensions of product transformation12:50 - Common pitfalls in transforming to a product-led organization17:00 - The role of the CEO in product transformation20:20 - How product leaders can build credibility and influence24:00 - Team topology: How to organize product teams effectively29:15 - Coaching ownership in product managers33:10 - Lessons from Chris’s mentors38:00 - Why building teams is more important than building products43:30 - Key competencies for product managers, designers, and tech leads48:55 - Role of tech leads in product discovery52:50 - Transitioning from feature teams to empowered product teams58:00 - Outcome-based roadmaps and scaling the product operating model1:06:00 - Ensuring customer-centric transformation1:10:00 - Lessons learned from companies that struggled with transformation1:12:00 - Conclusion and where to find Chris JonesSubscribe for more practical tips from product leaders around the world!https://mahmoudkhodor.com/

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