Hacking Growth with Sean Ellis

In this episode, we dive deep into the world of growth hacking with Sean Ellis, the entrepreneur who coined the term and helped scale companies like Dropbox and Eventbrite. Learn what growth hacking really means, how it differs from traditional marketing, and why product-market fit is essential before you grow. Sean shares actionable frameworks, data-driven experimentation techniques, and insider tips on activation, retention, and building a culture of continuous improvement. Whether you’re a startup founder, marketer, or product manager, this interview is packed with insights to help you drive sustainable growth.Where to find Sean Ellis:• X: https://x.com/seanellis• LinkedIn: https://www.linkedin.com/in/seanellis/• Website: https://www.seanellis.me/• Substack: https://substack.com/@seanellisKey Topics:- Growth hacking vs. traditional marketing- Achieving product-market fit- The "aha" moment & activation- Running effective experiments- Building a cross-functional growth teamTimestamps (Clickable Chapters):0:00 – Introduction & Defining Growth Hacking2:05 – Key Components of a Successful Growth Strategy4:07 – Cohort Analysis & Measuring Product-Market Fit5:24 – The Sean Ellis Test for Product-Market Fit9:59 – Who to Survey & Sample Size Guidelines12:16 – Using Product-Market Fit Insights to Drive Growth14:48 – Prioritizing Growth Opportunities with Limited Resources18:06 – Activation: The Critical Funnel Step Most Overlook23:30 – Generating & Ranking Growth Experiment Ideas26:57 – Common Mistakes When Starting Growth Hacking Efforts32:58 – Real-World Example: LogMeIn’s 10x Activation Improvement37:07 – Network Effects, Referral Loops, & When to Scale41:00 – Cross-Functional Collaboration for Growth Teams47:02 – Implementing Growth Hacking in Established Companies55:58 – Survey Questions for Understanding & Improving Your Product1:02:00 – Identifying Your North Star Metric1:13:00 – Surprising Applications of the Sean Ellis Test (NuBank, TikTok)1:20:00 – Closing Thoughts, Recommended Resources, & How to Connect with Sean

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