12 | The Emotion behind storytelling Leaders must learn

15 years ago, around her kitchen table, Alison co-founded The Storytellers with a plan to help organisations communicate their strategy and vision in a more emotionally compelling way.  Since then, they've applied their storytelling framework to over 170 multi-nationals across the globe.  Alison and her team have seen the power of a great story and, when it's supported by emotionally engaging leaders and continuous reinforcement through real-life stories, the positive impact it can have on business performance. To find out more about Alison you can view her profile on LinkedIn.  Show Notes: 1.07s – The Storytellers, Cromwell Place, Lavery, Collins, Churchill and the Anglo-Irish Agreement – 3.12 – A bit about The Storytellers and bringing strategy to life emotionally – 5.52 –Everybody in business wants to feel as though they're playing a part – 8.02 – Leaders struggle to understand why and how strategy is relevant to them – 9.22 – Stories and strong leadership are key drivers of engagement – 9.57 – Building authenticity and credibility – 11.07 – Bringing your whole self to work and hiding behind language – 12.42 – Storytelling takes courage and guidance but it's in us – 13.52 – How do you create a narrative - 16.22 – Structure is key – beginning, middle and end; how what and why – 18.52 – It shouldn't be pages and pages of content – 19.57 – How do you bring it to life through an organisation. Leaders are key – 22.02 – Using champions to get the story out – 23.32 – The comms team has an important part to play – 24.22 – Stories help to identify unsung heroes – 26.12 – Kerry Foods – keeping the story alive – 30.52 – To be credible, processes need to be aligned to your story.

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