14 | Change Communications Tips for Organisations

​Tom has worked in communications for over 20 years.  He started his career in PR working with brands like Microsoft, Intel and Gateway before, in the late 1990s with the advent of the Irish tech boom, turning his attention to tech startups, working in Iona, Marrakech and Cape Clear.   In 2005 he joined Microsoft Ireland before moving to HQ in Seattle in 2009.  He's worked in a number of roles in PR and CSR and, more recently, in internal communications, where he's played a key role in driving global change for 15,000 staff across 140 countries in Microsoft Services. For more on Tom's career, see his LinkedIn profile here. Show Notes: 58s – A bit about Tom and his career journey – 3.33 – Getting people involved in change – 4.35 – We will use AI but there's always a role for people – 6.00 – Managing change for 15,000 people – 7.35 – Case for change, over-communicating and vision – 9.40 – Getting your people on board – 10.50 Change is a journey, not a straight A to B – 12.50 – Handling uncertainty – 13.30 – The role of leaders – 15.15 – Upskilling leaders in communications – 16.30 – Being a people manager is hard work! – 17.50 – Planning comms during long term change – 19.00 – Involving people shows they have a voice – 20.00 – The power of storytelling during change – 24.00 – Tom's leadership role models – 26.35 –Tom's advice for his 20-year-old self – keep learning and look at things differently

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