36 | Democratizing companies to build great cultures

"People with more power cast longer shadows and have a greater ability to shape culture" ​ Will's career started in sales where he made 100 cold calls a day!. But it was while he was in that role that he found his true calling, gazing across the office at the marketing team "where people were having fun".  So he took some courses and so began a long career in marketing. But deep down, he knew that he wanted to make his own mark on the world and, in 2002, following a chance meeting with Tom Nixon, the two founded the social media consultancy, NixonMcInnes. During that period he wrote Culture Shock, a practical guide on how companies can create more effective cultures for the digital age. ​In 2013 he joined Brandwatch as Chief Marketing Officer and has been there since. Show Notes: 1.20 - A delve into Mary's background – 7.40 – What makes a great people leader? – 9.30 - The power of diversity in work – 13.00 –The key role of leaders during change - 16.05 – Trust is key – 16.30 – Celebrate achievements (and failures!) honestly – 17.36 – People can grow through change - 18.30 – Using a story to drive change – 24.55 – The importance of effective culture – 29.30 – How can leaders shape culture – 34.00 – Be yourself, not someone else - 39.30 – Mary's advice for her younger self – 'Be your authentic self'

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