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Building Better with Brandon Bartneck

#262 - The Work that Really Matters

20 Jul 2025

Description

In this solo episode, Brandon reflects on a recurring theme in his work and leadership journey. The increasing presence of uncomfortable, ambiguous, and high-stakes problems. He explores how the most meaningful work often comes with the most discomfort, and why learning to sit with that tension is both necessary and worthwhile.This isn’t a glorification of pain for its own sake. It’s about the real cost, and real opportunity, that comes with doing work that matters. Brandon draws parallels between leadership and parenting, discusses the danger of ego-driven ambition, and makes the case for a third path: learning to genuinely enjoy the discomfort that comes with deep, purposeful work.If you're navigating difficult challenges, leading teams, or simply trying to do something meaningful with your career, this episode is for you.Topics Covered:The difference between technical problems and leadership problemsWhy deeper impact often brings more ambiguity and painThe trap of surface-level productivityEgo-driven work vs. purpose-driven workHow parenting offers a model for enduring discomfort with joyThe mindset shift required to find meaning in difficult workWhy this tension sits at the core of leadership and contributionLinks & Resources:Learn more about PJ Wallbank Springs: pjws.comLearn more about Edison: edison-mfg.comShow notes and full episodes: https://brandonbartneck.com/buildingbetter/262-2/Follow the podcast:Apple PodcastsSpotify

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