Building Excellence
Kelli Masters - Sports Agent & Founder Of KMM Sports On Living A High Impact Life
27 Oct 2025
#235: Kelli Masters is an attorney, a sports agent, business owner, author and speaker. Kelli fulfilled a childhood dream by becoming a National and World Champion in baton twirling, and Feature Twirler for the "Pride of Oklahoma" Marching Band in the early 1990's. In 1997 she was crowned Miss Oklahoma, winning awards for talent and community service at the Miss America pageant that year. Kelli used her scholarship money from Miss America to obtain her Juris Doctorate with Honors from the University of Oklahoma. She began her law practice as a litigator at Fellers Snider law Firm in 2000, and became a partner in the firm in 2005. That same year, Kelli became a Certified NFL Sports Agent and founded KMM Sports, a full service sports agency representing athletes in the NFL and other professional sports. She made history in 2010 as the first woman to represent a top 5 pick in the NFL Draft. Bleacher Report named Kelli as one of the 25 Most Influential Women in Sports Business based upon her trailblazing success in athlete representation, as she has now represented more professional athletes than any woman in history. In addition, she continues to practice law with her own firm, Dulin Reneau Law Firm, having argued and won cases before the 10th Circuit Court of Appeals and the Supreme Court of the United States. Her first book, High-Impact Life: a Sports Agent's Secrets to Finding and Fulfilling a Purpose You Can't Lose was released in August 2021. She continues to serve as President and Chief Player Agent for KMM Sports. Additionally, she is the founder and owner of The Branch, a popular co-working/office/event space in Oklahoma City, and continues to be a sought-after speaker across the nation and around the world. Kelli is also the founder of High Impact Life Ministries, a women's ministry devoted to helping women of all ages discover and fulfill their God-given purpose.For more on Kelli you can check out her website at kellimasters.com Enjoy the show!
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