BUILT 2 SCALE | AI NEWS | Episode 31 - November 28, 2024Every week, Matty and Scotty cut through the noise to bring you the AI developments that actually matter: the moves reshaping markets, the strategies redefining competition, and the shifts you need to understand to stay ahead.Google's Gemini 3 Adds $2 Trillion to Market Cap—The Age of Scaling is OverThe AI landscape just shifted from a compute arms race to a battle for ecosystem dominance, custom silicon, and real-world intelligence.The Vertical Integration PlayGoogle spent a decade building proprietary TPU chips, and it just paid off. By cutting Nvidia dependency entirely, they can now out compete on cost per token. The new race? Token per watt efficiency. Google just took the lead.Ecosystem = MoatGemini 3 isn't just competitive with OpenAI and Claude. It's natively integrated across Pixel, Google Docs, YouTube, and every product in the Google suite. When your model is "at par or better" AND built into tools people use daily, distribution becomes your unfair advantage.Real-World Intelligence Takes Center StageGemini 3 Pro understands 3D context, turning sketches into renders and photos into floor plans. It actively "watches" YouTube clips instead of just reading transcripts. The training data advantage? Unbelievable.Industry consensus is clear: top minds (including Ilya from OpenAI) say "the age of scaling is over." The next frontier demands:→ Reduced energy consumption→ Real-world spatial intelligence→ Physical applications beyond screensThe Three-Layer StrategyMusk's playbook tackles all constraints simultaneously:Real-world data → Tesla fleetEnergy → Tesla batteries & solarCompute → Custom chips with SamsungThis is full-stack AI competition.OpenAI's MoveTo justify their valuation, OpenAI must expand into memory, personalized UI, and consumer apps (payments, shopping). The bet: LLMs "can get into everything in your life."The Niche-Down ImperativeIf you're building on foundational models: specialize or die. Google and OpenAI offer such broad capability that billion dollar companies must carve defensible niches with specialized workflows or get priced out.Geography Matters LessSilicon Valley's premium only applies to cutting edge AI research. For companies leveraging models intelligently or scaling GTM? Austin, NYC, Denver work fine.The Takeaway:AI competition evolved into a multi-dimensional battle: custom silicon, ecosystem lock in, real-world data, energy efficiency. Companies that can't compete across dimensions must niche down fast.What's your take? Are we past the age of scaling?Keen to stay ahead? Subscribe to Built 2 Scale on YouTube (link in comments).
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