Tool of the Week | Episode 32

BUILT 2 SCALE | TOOL OF THE WEEK | Episode 32Every week, Matty and Scotty break down the strategies, frameworks, and tools that separate the world's best builders from everyone else.This week: Alloy, the prototyping tool that just created a 10x moment for non-technical people in software companies.Alloy: The "Aha" Moment for Product ManagersAlloy is a prototyping tool that lets non-technical people adjust software on the fly. Take a screenshot of your app, drop it into Alloy, and use natural language to make changes. It looks real, feels interactive, but it's a prototype.The Problem It SolvesBefore Alloy: Take screenshots, drag them into Figma, add arrows and markups, copy-paste elements from other screens. Tedious. Time consuming.With Alloy: Prompt it. "Hide the side panel and make the drawing full screen. Add markup tools, text, red drawing, pins, and comments. Let users save versions as private or distribute to subcontractors."Three minutes later? Interactive prototype complete.Real World ImpactMatty had a US prospect ready to buy, but they needed one feature: drawing markup tools. Instead of saying "I promise the engineers are working on it," he used Alloy to create an interactive demo in minutes. Sent the video to the client. Deal moving forward. Engineers building it in two weeks.That's the power: show, don't promise.Who Uses It?Product managers, sales teams, anyone who needs to visualize changes fast. You can grab a competitor's website, screenshot it, and say "do this, but add our features." It exports to Figma and code (though the code isn't production ready). The value is in design and iteration speed.The Bigger Picture: AI Native Private EquityThis tool sparked a bigger discussion: businesses are no longer just building software for industries. They're participating in industries as AI native players.Instead of building a tool for lawyers, start an AI enabled law firm that's better than the rest. Instead of servicing construction, acquire construction companies and apply your automation logic.This is the new age of private equity: acquire existing businesses with demand, apply AI to solve the logic layer (input, logic, output), and turn 10% profit margins into 30%.For software companies facing shrinking margins, the pivot isn't just selling tools. It's acquiring businesses and applying your logic to them.The Takeaway:Alloy represents a 10x improvement in prototyping speed. But the real insight? AI enables new business models. Don't just service an industry. Participate in it. Acquire businesses, apply automation, and enjoy the upside.What's your "aha" AI moment been? Have you found a tool that genuinely changed your workflow?Keen to stay ahead? Subscribe to Built 2 Scale on YouTube (link in comments)

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