E #422: Crafting a Lighthouse Message: Stand Out and Build Trust with Melanie Benson

In this episode, Kehla interviews Melanie Benson, a leading Authority Amplifier for expert-preneurs since 2000 and host of the top 1.5% podcast Amplify Your Success. Together, they dive deep into what it takes to craft a powerful Lighthouse Message that not only attracts aligned clients but also builds trust in today’s coaching landscape. Kehla and Melanie discuss the emerging trust deficit in the industry, explaining how relationship-building with ideal clients now requires more intentionality and time. They explore the power of specialization and niching down—emphasizing that becoming more specific in your messaging isn’t restrictive but instead empowering, allowing coaches to serve more effectively and impactfully. This insightful conversation offers practical and nuanced strategies for standing out, thriving, and becoming a trusted authority in a crowded market. Tune in to gain valuable insights into refining your business approach, mastering your niche, and crafting a message that magnetizes your audience.   Melanie's Website Amplify Your Success Podcast The ROC's Method Freebie Follow Melanie on IG   Work with Kehla: The Edge Mastermind ft. Signature Program by Design Get the Gene Keys Podcast Compendium   Check out Kehla's website Grab Kehla’s Freebies Follow Kehla on IG Follow Kehla on Insight Timer  

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