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Built for the Edge

E #486: Stop Adding More—Refine What Works to Scale Your Business

22 Sep 2025

Description

Simplicity scales. In this episode of Build for the Edge, Kehla G pulls back the curtain on why refinement—not adding more—is the true key to scaling your business with alignment. You’ll hear how to cut through the noise, simplify your offers, and streamline your systems so your brand becomes simple, repeatable, and profitable. Drawing from her own journey with Signature Program by Design—a nearly multi–six-figure program built by ruthless refinement—Kehla breaks down the common traps entrepreneurs fall into when they confuse complexity with growth. She shows how to use Human Design, Gene Keys, and ChatGPT to refine your messaging, tighten delivery, and increase conversions without burning out or constantly reinventing the wheel. If you’re ready to stop spinning and start compounding results, this conversation is your permission slip to do a ruthless fall clean-up, simplify your strategy, and make refinement your superpower. Resources & Next Steps: ✨ Built for Speed Masterclass (Live Sept 22nd @ 9am PST + replay) – Learn to scale with ChatGPT, Human Design & Gene Keys ✨ Refine by Design (Doors open Sept 22–30th; $100 off until Sept 23rd @ 11:59pm PST) – Live workshops in October + Q&A to refine your offers, messaging, onboarding/off boarding, marketing & launches Check out Kehla's website Grab Kehla’s Complimentary Resources Follow Kehla on IG

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