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Built To Grow Fitness Business

5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 5)

06 Nov 2025

Description

Let’s be real – selling sessions is an outdated business model.You might think landing a $3K or $5K sale is a win, but it’s actually a trap. Instead of building a business, you’re stuck in an endless loop of re-selling every time someone runs out of sessions.In Part 5 of this myth-busting series, Tim and Randy break down why selling training in blocks of 10-packs, 20-packs, or any-pack-of-sessions, is one of the biggest reasons gyms stay stuck under $30K/month.They’ll show you what actually works: predictable, recurring revenue that lets you plan, hire, and scale – without the monthly scramble. You’ll also hear how to stop chasing people down to “book the last 3 sessions” or watching clients disappear mid-pack.You don’t want to miss this one. Tune in!Key Takeaways: Intro (00:00)Myth #5 – Selling sessions is still an effective business model (01:20)Session sales create inconsistent cash flow (02:02)Recurring revenue improves focus and clarity (03:29)Session packs damage client accountability (04:27)Recurring models support evolving client goals (07:28)Recap (09:55)Additional Resources:- Schedule your SpringBoard call- Apply to join The Iron Circle- Check out our Switch to Semi-Private course- Get 30 days of Semi-Private Pro on us!- A tool for deciding on new gym services – 5-Question Matrix- Tim's new book – Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

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