Built To Grow Fitness Business
Episodes
The January Gold Rush
23 Dec 2025
Contributed by Lukas
January feels like a goldrush for gym owners.It looks like momentum, with leads pouring in, calendars filling up, and sign-ups spiking.But underneath ...
Do Gym Owners Need Motivation?
18 Dec 2025
Contributed by Lukas
Most gym owners don’t burn out... they just stop giving a damn.The gym runs. Clients come and go. Nothing’s broken on the surface.But nothing’s ...
2025 Fitness Trends: Real Value vs. Viral Hype
16 Dec 2025
Contributed by Lukas
Following every new wave of fitness trends might feel like innovation… until it turns your business into a revolving door.High Rocks, peptides, GLP-...
Can Your Gym Survive Without You - From Job Owner to Business Builder
11 Dec 2025
Contributed by Lukas
You might own a gym… but can it actually run without you?If stepping away for even a day feels impossible, there’s a bigger issue at play.In this ...
How Do You Boost Gym Profits During the Holidays? Uncover Secret Strategies Now!
09 Dec 2025
Contributed by Lukas
Some gyms go silent during the holidays. And they pay the price in January.When sessions slow, and everyone’s focused on celebrations and family gat...
Your Workouts vs. Your Clients’ Workouts
04 Dec 2025
Contributed by Lukas
Are you crushing deadlifts at 6am, while your clients are stuck doing burpees, battle ropes, and burnout circuits day in, day out?No blaming here. It...
Should Entrepreneurs Avoid Debt? Robert Kiyosaki vs. Dave Ramsey
02 Dec 2025
Contributed by Lukas
Some gym owners treat debt like a dirty word.They avoid it at all costs, convinced that cash-only is the only safe path.But here’s the irony: many o...
How Movement Quality Will Redefine the Training Industry w/ Marty Miller
27 Nov 2025
Contributed by Lukas
In this episode, Tim and Zach are joined by Marty Miller, Chief Movement Officer at Kinotek, to break down what’s actually possible on the training ...
How to Actually Profit From Facebook Ads in 2026
25 Nov 2025
Contributed by Lukas
If your Facebook ad leads are costing more and converting less, you're not imagining it. Something’s definitely going on. And it’s hitting gym...
Facebook Ads and ROI
25 Nov 2025
Contributed by Lukas
If your Facebook ad leads are costing more and converting less, you're not imagining it. Something’s definitely going on. And it’s hitting gym...
The Math of Large Group Training
20 Nov 2025
Contributed by Lukas
You think you’re making money on your packed group sessions… until you do the math.Every hour looks busy, but your profit margin’s disappearing ...
The Rise and Fall of Large Group Training
18 Nov 2025
Contributed by Lukas
There’s a difference between a packed room and a profitable gym. Unfortunately, many gym owners don’t see it until it’s too late.What started as...
Hiring Mistake That Leaves Gym Owners Coaching Again (And How to Fix It)
13 Nov 2025
Contributed by Lukas
You’ve got a stack of resumes and a great candidate on the phone… until you hit the schedule part. Suddenly, their “perfect fit” status depend...
Is CrossFit Actually Dying?
11 Nov 2025
Contributed by Lukas
If you’re still running a CrossFit gym in 2025, you’re either in denial… or really good at ignoring Google Trends. The momentum’s gone. Peopl...
5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 5)
06 Nov 2025
Contributed by Lukas
Let’s be real – selling sessions is an outdated business model.You might think landing a $3K or $5K sale is a win, but it’s actually a trap. Ins...
5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 4)
04 Nov 2025
Contributed by Lukas
Some gym owners think they just need better ads.So they swap agencies. Rewrite headlines. Launch new promos. And when the new clients start rolling in...
5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 3)
30 Oct 2025
Contributed by Lukas
A lot of gym owners wear every hat in the building (and think that’s just part of the job).They train every client. Put out every fire. Answer eve...
5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 2)
28 Oct 2025
Contributed by Lukas
Many gym owners believe that discounting their services will get someone through the door. That a “free week” or “first responder discount” w...
5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 1)
23 Oct 2025
Contributed by Lukas
Some gyms are packed… and still broke.The schedules are full. The energy is high. But when it comes time to check the bank account, there’s barely...
Are Your Coaches Driving Members Away? How To Align Staff Responsibilities for Gym Success
21 Oct 2025
Contributed by Lukas
Most coaches aren’t lazy. They’re not unmotivated. They’re just being managed like they’re business owners… And that’s where things start ...
Are You the Cheesecake Factory of Fitness? How to Streamline for Greater Success
16 Oct 2025
Contributed by Lukas
Many gym owners add new services with the best intentions.A couple of clients ask for something different… there’s a gap in the schedule… maybe ...
Who Really Inspires Todd Durkin's Legendary Fitness Journey? The Untold Story of Triumph
14 Oct 2025
Contributed by Lukas
In this episode, Tim and Randy sit down with world-renowned coach and speaker Todd Durkin. He’s the founder of Fitness Quest 10 and the guy behind a...
Fireside Chat with Donald Miller
09 Oct 2025
Contributed by Lukas
“You thought your customers were lazy on the gym floor. They’re even lazier with their brains.”That’s how Donald Miller explained the hidden r...
The Path to 100 Gyms w/ Devin Gage
07 Oct 2025
Contributed by Lukas
Most gym owners open a second location and hit a wall. Devin Gage is building to 100.In just over two years, he’s grown from one gym in Pennsylvania...
7 Habits of Winning Gyms – Habit 7
02 Oct 2025
Contributed by Lukas
Some gym owners just keep pulling away – month after month, year after year – while others stall out, stuck at the same level no matter how hard t...
7 Habits of Winning Gyms – Habit 6
30 Sep 2025
Contributed by Lukas
Most gyms don’t realize they’re making business decisions in the dark.They’ll cut the agency. Hire a new closer. Pause the ads. Raise prices....
7 Habits of Winning Gyms – Habit 5
25 Sep 2025
Contributed by Lukas
Have you noticed that most gyms look alike?The offers are recycled – “first week free” deals and other copy-and-paste promos. The ads all sound ...
7 Habits of Winning Gyms – Habit 4
23 Sep 2025
Contributed by Lukas
Some gyms run full speed just to stay in place. Revenue jumps, then drops. Cash flows in, then disappears. And it’s not because anything looks brok...
7 Habits of Winning Gyms – Habit 3
18 Sep 2025
Contributed by Lukas
Your campaign is good. And ads are working. And the leads are flowing. And that’s exactly when most gym owners make the call that stalls their grow...
7 Habits of Winning Gyms - Habit 2
16 Sep 2025
Contributed by Lukas
“We’re saving money on rent…” It’s something a lot of gym owners are proud to say.And it’s also one of the most expensive mistakes they ma...
7 Habits of Winning Gyms - Habit 1
11 Sep 2025
Contributed by Lukas
Most gyms don’t fail because the owners don’t care. In fact, they care too much. They pour time, money, and energy into anything they think might ...
Time Or Money
09 Sep 2025
Contributed by Lukas
Too busy to run ads. Too broke to hire help. Too tired to fix the stuff that’s clearly not working.Most gym owners need to get honest about the re...
No Average
04 Sep 2025
Contributed by Lukas
Most gym owners don’t realize how dangerous “average” really is.It’s predictable and it looks safe. Manageable. But average is actually a trap...
Freedom Outside The Gym
02 Sep 2025
Contributed by Lukas
It doesn’t hit at first. Not in year one. Not even in year five... But eventually, every gym owner has that moment. When the day-to-day feels a lit...
Google Ads Mastery For Your Gym
28 Aug 2025
Contributed by Lukas
Meta used to be the go-to for gym leads. Not anymore.Yes, leads are still coming in. But they’re not showing up. Or they don’t answer calls. Or gh...
Are You Maximizing Your Gym's Revenue Potential? Uncover the Key Growth Indicator
26 Aug 2025
Contributed by Lukas
Revenue swings of $20K, $30K from one month to the next – some gym owners think that’s just how it goes. One good month, then a drop. Then a spike...
What’s the Secret to Retaining Gym Clients? Unveiling the Next Step Strategy
21 Aug 2025
Contributed by Lukas
“How do I get more leads?”Gym owners keep asking this question, but it’s actually the wrong one.Leads aren’t the issue – and they never were...
“Who Not How” Is Missing “The What”
19 Aug 2025
Contributed by Lukas
The idea of finding someone to take tasks off the plate sounds great. But without knowing what to delegate, the whole strategy falls apart.Most gym ow...
The Starving Artist
14 Aug 2025
Contributed by Lukas
Charging less doesn’t make a gym owner noble. It makes them broke.There’s a weird pride that’s still hanging around the fitness industry – thi...
Mastering Gym Staffing – When to Hire and Fire
12 Aug 2025
Contributed by Lukas
Your gut says fire them – but your fear says, “Then who’s going to coach tomorrow?”It’s one of the toughest spots to be in as a gym owner. Y...
The Holy Trinity of Your Fitness Model
07 Aug 2025
Contributed by Lukas
You’ve got clients in sessions, your calendar’s packed, and on paper, things look solid. But behind the scenes, the team’s stretched thin, margi...
3,000 Sq Ft and 7 Figures
05 Aug 2025
Contributed by Lukas
No gym owner expands or opens a second location thinking it’ll hurt the business. But for a lot of them, that’s exactly what happens.The logic sou...
4 Mistakes Gym Owners Make On Regrand Opening
31 Jul 2025
Contributed by Lukas
A regrand opening is a huge opportunity to reset the brand, refresh the space, and inject new energy into the business. But when it’s not executed r...
Status
29 Jul 2025
Contributed by Lukas
Someone just paid $500 for a free T-shirt. Well… kind of.A gym client had the choice: take the free month, or take the points that would bump her na...
The Long Game
24 Jul 2025
Contributed by Lukas
For years, gym owners rode the wave of cheap leads and quick wins. It was almost too easy. Launch a Facebook ad, get a flood of names, book the consul...
Always Be Testing
22 Jul 2025
Contributed by Lukas
Too many gym owners are sitting on ideas that could change their business, but they never pull the trigger. They wait. They look around. They try to c...
5 Things You're Doing To Sabotage Your Business Right Now
17 Jul 2025
Contributed by Lukas
No gym owner wakes up in the morning thinking, “Today I’m going to hold my business back.” And yet – that’s exactly what’s happening.What’...
Innovation vs Stagnation
15 Jul 2025
Contributed by Lukas
Most gym owners don’t fail because of bad training or broken systems. They fail because they hold on too long to what used to work.Old carpet. Outda...
How Rotisserie Chicken Can Save The Fitness Industry
10 Jul 2025
Contributed by Lukas
Most gym owners try to do too much too early. They stack offers, bend systems, and take on anyone who walks through the door. The intention is solid, ...
Be Careful What You Hook Your Wagon To
08 Jul 2025
Contributed by Lukas
It’s easy to get caught up in the next shiny thing in fitness.The industry is full of flashy new tools – TRX, EMF suits, battle ropes, vibration p...
First Class Mindset
03 Jul 2025
Contributed by Lukas
Success doesn’t start with money – it starts with what you believe you deserve.When Tim made the choice to stop flying coach and commit to first c...
The Secret to Charging More - Elevate Your Gym Experience Today
01 Jul 2025
Contributed by Lukas
“It’s just group training with fewer people…”That’s where the wheels fall off for a lot of gym owners.They hear “semi-private” and think...
Stop Treating Your Customers Like Morons
26 Jun 2025
Contributed by Lukas
There’s a difference between smart marketing and flat-out lying. And in the fitness industry, that line gets crossed way too often.In this episode, ...
More Human Than Human
24 Jun 2025
Contributed by Lukas
A lot of gym owners reach a point where the business is running smoothly – team's in place, sessions are full, money’s good, systems are worki...
More Than 3 Reasons Why Your Program Needs To Have A Plan
19 Jun 2025
Contributed by Lukas
Most gyms run hard on energy – high fives, loud music, fast transitions. The experience feels great, and clients walk out tired and happy. But when ...
Change Or Die
17 Jun 2025
Contributed by Lukas
“But that’s how we’ve always done it…”If you’ve ever said those words, this episode is your wake-up call.In the fitness business, sticking...
Letting Your Coaches Design Programs
12 Jun 2025
Contributed by Lukas
Most gym owners would never hand over the keys to their business… but they’ll hand over their programming without a second thought.It happens all ...
What Are You Doing This All For
10 Jun 2025
Contributed by Lukas
A lot of gym owners are grinding day in and day out – but if you ask them why they’re doing it, most don’t have a clear answer.They’re running...
The Real Journey Of Switching To Semi-Private w/ Payden & Lane Montgomery
05 Jun 2025
Contributed by Lukas
Burnout doesn’t always look like collapse. Sometimes it’s quiet – just another late night, another underpriced session, another missed dinner wi...
The Gerry Washack Story
03 Jun 2025
Contributed by Lukas
Most gym owners work for years to open more locations, get out of the day-to-day, and finally have some freedom.But what if you get there, and it does...
Never Lose A Customer With Joey Coleman
29 May 2025
Contributed by Lukas
Most gyms don’t have a marketing problem – they have a follow-through problem. New leads pour in, but a few months later, half of them are gone. ...
The Fallacy of High Ticket
27 May 2025
Contributed by Lukas
What if the offer that promises to save your gym… ends up quietly destroying it from the inside out?High-ticket programs can seem like a dream – s...
Three Offers Every Gym Should Have
22 May 2025
Contributed by Lukas
If your gym’s offer menu looks like a Cheesecake Factory menu… you’ve got a problem. Too many options might feel helpful — but they often conf...
The Golden Ticket
20 May 2025
Contributed by Lukas
“Referrals don’t work for us…”If you’ve ever said that – or thought it – you might be running the wrong kind of referral campaign.In thi...
Is Your Agency Your Enemy?
15 May 2025
Contributed by Lukas
What if the biggest threat to your gym isn’t the competition down the street… but the agency you hired to help you grow?In this episode, Randy and...
How Much Will Your Clients Pay
13 May 2025
Contributed by Lukas
Many gym owners believe they can’t raise prices because their clients “won’t pay that much.” But more often than not, it’s not the price tha...
Lead Count Does Not Equal Growth
08 May 2025
Contributed by Lukas
Most gym owners still think that growth means leads. More leads. More sales. More members. But what if that mindset is keeping you stuck?In this episo...
Stop Competing on Price
06 May 2025
Contributed by Lukas
“People won’t pay that much for training…” It’s one of the most common things gym owners say – and one of the biggest misconceptions in t...
5 Hidden Killers of Profitability
01 May 2025
Contributed by Lukas
You might think you’re keeping a close eye on your gym’s profits — but what if hidden problems were draining thousands of dollars from your busi...
We Figured It Out
29 Apr 2025
Contributed by Lukas
In this episode, Randy and Zach introduce SpringBoard, ProFit’s redesigned coaching program that trades pressure for progress. Instead of forcing e...
The Systems Of A Successful Gym
24 Apr 2025
Contributed by Lukas
This one’s not new… but it is necessary.This is a re-release of an old episode – because sometimes the most important stuff is the stuff you nee...
Why CrossFit Is Failing
22 Apr 2025
Contributed by Lukas
If you’re doing everything right and still struggling, maybe it’s not you. Maybe it’s the model.In this episode, Tim and Randy take a hard look ...
5 Non-Negotiables That Separate Real Gyms From Side Hustles
17 Apr 2025
Contributed by Lukas
Still running your gym like a hobby – and wondering why it’s not growing?A lot of gym owners say they want to scale. But when you peek under the h...
One Person Removed
15 Apr 2025
Contributed by Lukas
You think you’re covered – until one April Fools’ joke makes you question everything.In this episode, Tim and Randy reflect on a prank that star...
Are You Down In Quarter 1?
10 Apr 2025
Contributed by Lukas
Shouldn’t Q1 be our best quarter? That’s what a lot of gym owners assume – until the numbers roll in.In this episode, Tim and Randy unpack the u...
Summer Freeze Mitigation
08 Apr 2025
Contributed by Lukas
Every year, it hits like clockwork – members walk in with that dreaded “Got a minute?” and hit you with the freeze request. Summer’s here, and...
The Unattractive Solution
03 Apr 2025
Contributed by Lukas
“I don’t want to lie in my ads…”We hear that all the time from gym owners. You want to tell the truth – that your workouts are hard, that re...
HFA Recap
01 Apr 2025
Contributed by Lukas
Many gym owners are still building their businesses around what worked five years ago. But what if the game has already changed – and you’re still...
How To Optimize Your Business Processes
27 Mar 2025
Contributed by Lukas
“I need more leads.” That’s the default response when gym owners feel stuck. But what if leads aren’t the problem at all? What if the real is...
What Makes A Gym Business Valuable To Buyers w/ Brook Hartnett
25 Mar 2025
Contributed by Lukas
Gym owners spend years building their businesses — early mornings, long days, and countless client sessions. But when it’s finally time to sell, m...
$417 Per Month Membership
20 Mar 2025
Contributed by Lukas
It started with a comment – one word, blunt and honestly offensive: “retarded.”Tim had posted an ad comparing two gyms, both with 100 members. O...
Profit Centers for Gyms - The 5 Questions I Ask
18 Mar 2025
Contributed by Lukas
Adding more revenue streams sounds like the best way to grow your gym… but is it?Many gym owners fall into the trap of launching new services—supp...
Make The Switch
13 Mar 2025
Contributed by Lukas
"We should have done this sooner."That’s the first thing every gym owner says after switching from large group training to semi-private. No ...
You Need More Than One
11 Mar 2025
Contributed by Lukas
What happens if a fisherman heads out to sea with just one fishing line? No backup rods, no different baits – just one shot at catching something.If...
How I Make Decisions Around Spending Money On The Gym
06 Mar 2025
Contributed by Lukas
Can I afford this?This is the first question most gym owners ask when they look at a new expense. But that’s not the right question – it’s one d...
The Membership Mindset
04 Mar 2025
Contributed by Lukas
Imagine walking into a Cheesecake Factory. The menu is massive – pages upon pages of options. Sounds great, right? But let’s be real… are they t...
How To Keep Your Gym Clients Longer
27 Feb 2025
Contributed by Lukas
“More leads will fix my business.”That’s what many gym owners think. But in reality, packing your gym with new members won’t matter if they do...
Your Competition Down The Street
25 Feb 2025
Contributed by Lukas
Walk into any gym, and you'll hear the same pitch – fitness, nutrition, and accountability. Every gym owner swears their method is the best, but...
Scalable Semi-Private Training Is A Premium Product
20 Feb 2025
Contributed by Lukas
We constantly claim that the semi-private training model is the key to scaling your gym business. However, there are gym owners who struggle to charge...
The Rat Race
18 Feb 2025
Contributed by Lukas
Same story every month – running a new promotion, pushing another high-ticket challenge, chasing short-term sales… doing everything just to keep y...
What Are You Really Selling
13 Feb 2025
Contributed by Lukas
What are you really selling? Have you ever asked yourself this question seriously?Many gym owners would say they’re selling personal training, top-t...
How Your Marketing Affects Your Retention
11 Feb 2025
Contributed by Lukas
If your retention isn’t where it needs to be, your marketing might be to blame.Most gym owners think their marketing is doing its job if it’s brin...
Scalable Semi-Private Training
06 Feb 2025
Contributed by Lukas
Every gym client would like to get personal training. But not everyone can afford it.Most gyms solve this by offering small group training – one coa...
Why The Model Matters Most
04 Feb 2025
Contributed by Lukas
Some gyms are always full, and their owners rarely stress about cash flow. Others fight tooth and nail every month just to keep the lights on.Why is t...
The Only 2 KPIs That Matter
30 Jan 2025
Contributed by Lukas
Trying to grow your gym without focusing on the right metrics is like driving without a map – you’ll waste time, money, and energy, all while head...
Owning A Gym Is Not The Goal
28 Jan 2025
Contributed by Lukas
Many gym owners step into the business for the freedom to call the shots. You leave the 9-to-5 grind to finally be your own boss. But after months –...
The Tipping Point In Your Gym
23 Jan 2025
Contributed by Lukas
Running a gym can feel like a never-ending hustle. One month, you’re up; the next, you’re scrambling for high-ticket sales just to keep the lights...
January’s Dirty Little Secret
21 Jan 2025
Contributed by Lukas
Everyone thinks January is the holy grail for gym owners. New Year's resolutions mean new sign-ups, right?But what most people don’t know is tha...
Push The Gas or Pause
16 Jan 2025
Contributed by Lukas
When the going gets tough, do you double down or retreat? Uncertainty in business can make gym owners hesitant to invest in marketing.In this episode,...
2025 Prediction Show
14 Jan 2025
Contributed by Lukas
What can gym owners expect in 2025?While no one can predict the future with absolute certainty, we can forecast where the industry seems to be heading...