Built To Grow Fitness Business
Episodes
The Trainer Brain
09 Jan 2025
Contributed by Lukas
Owning a gym is really a dream job – unless you find yourself wearing every hat in the business.Programming workouts, training clients, fixing machi...
Your Opportunity For Growth
07 Jan 2025
Contributed by Lukas
Many gym owners hit a plateau and assume it’s the ceiling for their business. But what if the real problem isn’t your market, location, or service...
When Your Client Loses Their Job
02 Jan 2025
Contributed by Lukas
What should you do when a loyal client faces financial hardships? Many gym owners have been there – a longtime client loses their job or hits a fina...
Your Clients Don't Want To See You Succeed
31 Dec 2024
Contributed by Lukas
Have you ever felt like your success makes your clients uncomfortable? It’s frustrating but all too common – the bigger you grow, the more pushbac...
Plugging The Leaks
26 Dec 2024
Contributed by Lukas
It’s often tempting for gym owners to think more leads are the answer to all their problems. But here’s the thing: bringing in new clients without...
The ROI Of Risk
24 Dec 2024
Contributed by Lukas
When gym owners first step into entrepreneurship, signing a lease, putting down guarantees, and starting a business, it feels monumental. It’s the u...
Mathew Becker Gym Lawyers
19 Dec 2024
Contributed by Lukas
Legal issues can be one of the costliest mistakes gym owners make – and it often comes down to not being prepared. Whether it’s liability waivers,...
Buffet VS Fine Dining
17 Dec 2024
Contributed by Lukas
Buffet gyms promise it all – classes, recovery lounges, personal training, and more. But offering everything to everyone often means excelling at n...
Walmart+ And Target Circle Memberships
12 Dec 2024
Contributed by Lukas
Imagine this: your gym’s bills are paid before the month even starts. No last-minute sales pushes, no desperate offers – just steady, predictable ...
The Secret System To Hire Anyone
10 Dec 2024
Contributed by Lukas
For gym owners, hiring the right people isn’t just a challenge – it’s often a crisis. Without a plan, losing a coach means you’re back on the...
Why Your Gym NEEDS A Podcast
05 Dec 2024
Contributed by Lukas
Nothing grabs attention like being recognized as the expert in your local community. Whether it’s within a five-mile radius or across your entire ci...
This Is Your Product
03 Dec 2024
Contributed by Lukas
Gym owners are often frustrated by a constant flow of members coming and going. They usually try new marketing strategies, flashy promotions, and reva...
The Trump Effect
28 Nov 2024
Contributed by Lukas
For months leading up to the election, gym owners across the country were struggling. Facebook ad costs had skyrocketed, leads disappeared, and consum...
Fastest Way To Get Your Coaches Up To Speed
26 Nov 2024
Contributed by Lukas
Coach turnover is the gym owner’s worst nightmare. A coach leaves, and suddenly, clients are walking out, too. It’s a disruption that hits both yo...
Relationship Proofing Your Policy
21 Nov 2024
Contributed by Lukas
Many gym owners are struggling to enforce their policies without losing trust. They’ve followed the usual playbook – written clear contracts, outl...
Why Gyms Fail Semi-Private
19 Nov 2024
Contributed by Lukas
"My clients don’t want this."How many times have you heard – or told yourself – this excuse? It’s one of the most common fears gym own...
Pennies On The Dollar
14 Nov 2024
Contributed by Lukas
Building a gym business without a structured, long-term strategy is like constructing a house on shifting sands – it may stand for a while, but even...
Maximize Your Content Game
12 Nov 2024
Contributed by Lukas
You’ve heard it before – content is king. But the real power is in repurposing it so that one piece of content works across multiple channels, kee...
Your Facebook Ads
07 Nov 2024
Contributed by Lukas
Recently, many gym owners started complaining that their Facebook ads aren’t getting the results they used to. And not just owners from a specific r...
Iron Circle Maryland Recap
05 Nov 2024
Contributed by Lukas
What happens when driven gym owners get together to push their businesses forward? The recent Iron Circle event in Maryland was exactly that – a mix...
Grassroots Gift Card Campaign
31 Oct 2024
Contributed by Lukas
Smart business owners know the best marketing feels like a win for everyone. For gym owners, that kind of strategy looks like a grassroots campaign th...
Dominate Your Black Friday Campaign
29 Oct 2024
Contributed by Lukas
For gym owners, Black Friday is a huge chance to boost revenue and set the stage for a successful year ahead. But let’s be real – throwing out a ...
The Three-Legged Stool
24 Oct 2024
Contributed by Lukas
Bringing more clients into a gym without a solid foundation is like piling passengers onto a sinking ship – it’s a recipe for true disaster, and e...
Soft Skills Have Hard Cost w/ Lindsay Vastola (Part 2)
22 Oct 2024
Contributed by Lukas
The critical role of emotional intelligence (EQ) in the fitness industry remains this week’s topic as Tim and Randy continue their conversation with...
Soft Skills Have Hard Cost w/ Lindsay Vastola (Part 1)
17 Oct 2024
Contributed by Lukas
We usually hire for IQ but end up firing because of a lack of EQ. This is something we rarely think about, but it's true. Many gym owners focus o...
My Business Is Different
15 Oct 2024
Contributed by Lukas
"But my business is different."How many times have you told yourself that? It’s a common refrain among gym owners who believe their challeng...
The Truth Behind Your HighLevel Automation
10 Oct 2024
Contributed by Lukas
As more and more gym owners jump into white-labeled automation solutions, they often find themselves trapped in systems that don't serve the full ...
4x5 Performance Model
08 Oct 2024
Contributed by Lukas
Do you have a clear system to evaluate the performance of your gym coaches? Or are you just hoping they’ll do their best and grow on their own?Many ...
The Most Important Position In The Gym
03 Oct 2024
Contributed by Lukas
When was the last time you focused on your gym's delta? Last week? Last month? You can't remember?Most gym owners don't have enough time t...
Fireside Chat With Tim Grover
01 Oct 2024
Contributed by Lukas
Sooner or later, every high achiever reaches a point where they confront the cost of their success. Gym owners are no different. Time away from family...
2024 Growth Summit Recap
26 Sep 2024
Contributed by Lukas
What sets the top 5% of gyms apart from the rest? This is truly a million-dollar question... or even better, a million-dollar-a-year question.We might...
Give Yourself Permission To Think Bigger
24 Sep 2024
Contributed by Lukas
Many gym owners are working harder than ever but feel like they’re hitting a wall. They’ve followed all the standard advice – worked longer hour...
Simplify To Scale
19 Sep 2024
Contributed by Lukas
Many gym owners are spreading themselves thin, doing their very best, but still not seeing the profits they want. They’re trying everything – boot...
The Key to Your Gym's Financial Success
17 Sep 2024
Contributed by Lukas
Making enough sales each month to cover your expenses may feel like a never-ending chase. We see it every day. Gym owners struggle month after month, ...
Interest vs. Impact
12 Sep 2024
Contributed by Lukas
We all got into the gym business because we love fitness. So, it’s understandable that gym owners often spend more time learning the latest training...
Attrition Problems? This May Sting a Bit…
10 Sep 2024
Contributed by Lukas
When was the last time you looked at your client retention rate?Most gym owners don’t remember because they’re so focused on getting new members t...
Fast Cash, Slow Death - The Dark Side Of Fitness Challenges
05 Sep 2024
Contributed by Lukas
Gym owners often see fitness challenges as an easy way to bring in cash quickly. The plan typically goes like this: launch a challenge, attract a floo...
Your Community Won't Save You
03 Sep 2024
Contributed by Lukas
We often do our best to build a strong community at our gyms. We host exciting holiday parties, plan fun events, and do everything we can for...
Body Composition Chat With InBody
29 Aug 2024
Contributed by Lukas
"This can’t be right!"Every gym owner has heard this at least once from clients who check their BMI and see they’re labeled as "overwe...
Stretch Your Revenue With Evans Armantrading Jr.
27 Aug 2024
Contributed by Lukas
Sooner or later, gym owners hit a revenue ceiling, finding themselves stuck making the same amount for a long time. We're all searching for ways t...
The Gym Of The Future w/ Sean Maynard & Dr. Kendrick McCarty
22 Aug 2024
Contributed by Lukas
As gym owners, we know that sometimes, despite our best efforts, something feels off. Our clients are not achieving the results we want.In this episod...
The Power Of Your Team
20 Aug 2024
Contributed by Lukas
What makes a gym business truly successful?In this episode, Tim and Randy tackle one of the most crucial yet often overlooked elements: team buy-in. T...
Who's To Your Left
15 Aug 2024
Contributed by Lukas
Gym owners face unique difficulties running their businesses. One of these is the loneliness and isolation that comes with being in your business, mak...
When It’s Time for The Owner to Step Out of The Business
13 Aug 2024
Contributed by Lukas
Running a gym can be a very rewarding business. It allows you to help others achieve their fitness goals.But the daily grind of operations can quickly...
I Need To Think About It
08 Aug 2024
Contributed by Lukas
Many gym businesses lose a sale simply because they don’t know how to address objections from leads coming in.In this episode, Randy and Zack discus...
Transparency With Your Team
06 Aug 2024
Contributed by Lukas
Is being completely open with your team as a gym owner the key to success, or could it backfire? How much should you share about the inner workings of...
Gym Business Talk with Mark Fisher
01 Aug 2024
Contributed by Lukas
Struggling to grow your gym business? Mark Fisher, founder of Mark Fisher Fitness and Unicorn Gym Owners, shares his proven strategies for building a ...
Consistency Trumps All
30 Jul 2024
Contributed by Lukas
Ever wonder why McDonald's sells more burgers than anyone else, even though they aren't among the top 20 best? The answer is simple: consisten...
6 Week Challenge - The Rise & Fall (Part 2)
25 Jul 2024
Contributed by Lukas
Many owners think that 6-week challenges are the secret to boosting their gym's revenue and membership.This challenge is a fitness promotion where...
Are Your Partnerships Symbiotic?
23 Jul 2024
Contributed by Lukas
Ever thought partnering with a chiropractor or physical therapist would bring a flood of new clients to your gym? Many gym owners have hoped for that....
Data Drives Hard Decisions
18 Jul 2024
Contributed by Lukas
Faced with a tough choice in your business? Data could be the key to making the right call.A few years back, the gym here was deeply attached to the l...
Don't Underestimate The Task At Hand
16 Jul 2024
Contributed by Lukas
As a gym owner, have you ever wondered why some clients stay with you for years while others come and go?Many gym owners underestimate this task by as...
Are You 50% of The Way There
11 Jul 2024
Contributed by Lukas
It's July! This is a crucial time to take stock. Have you achieved 50% of the goals you set for your gym in January? Are you on pace to hit your t...
Don’t Fall In Love With Your Own Product
09 Jul 2024
Contributed by Lukas
Have you ever questioned if your gym's training model is really the best for your clients?It's easy to fall in love with the training modality...
When You Drank Enough Kool-Aid
04 Jul 2024
Contributed by Lukas
Have you ever felt frustrated by clients who come for free trials but never commit? You’re definitely not alone. Many gym owners think free trials ...
Facebook Marketing Is Dead - Do This Instead
02 Jul 2024
Contributed by Lukas
More and more gym owners are realizing that Facebook marketing isn't what it used to be. Even though many still depend heavily on it, this shift c...
Client Theft: Stop Trainers From Stealing Your Members
27 Jun 2024
Contributed by Lukas
Almost every gym owner has been there: a personal trainer leaves and takes clients with them. Some of them were in this situation more than once. It&...
Coach Up To Avoid This
25 Jun 2024
Contributed by Lukas
Many gym owners are chained to their gym. Maybe not literally, but no matter how hard they work, they can't step away without everything falling a...
WTF Actually Are Systems
20 Jun 2024
Contributed by Lukas
Starbucks coffee tastes the same no matter where you go. Ever wondered why?Because of their systems.And did you know that you can (and should) apply t...
How To Train Your Fitness Director To Take The Reins
18 Jun 2024
Contributed by Lukas
For many gym owners, running a gym often means being caught up in day-to-day tasks – constantly putting out fires and hardly finding any time to foc...
3 Steps to 30K Monthly Recurring Revenue
13 Jun 2024
Contributed by Lukas
This podcast often highlights $30k per month as the magic number gym owners need to break through. But why exactly $30k?Well, hitting this revenue mar...
How To Hire Rockstar Staff
11 Jun 2024
Contributed by Lukas
Ever felt like finding the right staff for your gym is like searching for a needle in a haystack? You're not alone.As gym owners, we understand th...
Self-Inflicted Guilt
06 Jun 2024
Contributed by Lukas
Are you a gym owner who feels guilty about checking work on vacation? If your answer is no, you're probably a rare lucky person because this is so...
The Key To Retention
04 Jun 2024
Contributed by Lukas
In any well-established neighborhood, you’ll probably find gyms on nearly every corner. Yet, while some gyms lose clients, others not only keep thei...
Small Group Training Is Not Semi Private
30 May 2024
Contributed by Lukas
Words matter. It may not seem like a big deal, but the way you label your service can really shape how clients see its value – and, of course, what ...
The Problem With Paid-In-Full Gym Memberships
28 May 2024
Contributed by Lukas
Paid-in-full gym memberships seem like an easy win. Many gym owners usually jump at the opportunity to get that quick money. And it’s understandable...
Your $40,000/Year Membership
23 May 2024
Contributed by Lukas
What if I told you that your gym membership could be worth $40k a year? You’re likely wondering what it takes to create such a plan and make it work...
Announcing Growth Summit Chicago
21 May 2024
Contributed by Lukas
In this episode, Tim and Randy are sharing the details of the upcoming Growth Summit in Chicago. It is a must-attend event for gym owners who want to ...
Small Changes That Lead To Big Results
16 May 2024
Contributed by Lukas
Clients don't like change, even if it's for the better. Whether it's a change in gym policies, equipment, class schedules, or coaching –...
What Do You Believe In
14 May 2024
Contributed by Lukas
Desperation is one of the worst places to make decisions from.But that's often where gym owners find themselves when money is getting tight and th...
Action Trumps Perfection
09 May 2024
Contributed by Lukas
Ever found yourself frozen, waiting for the perfect moment to make a business move? Or stuck pondering over minor member complaints, only to end up pu...
The Book That Rewired My Brain
07 May 2024
Contributed by Lukas
Wouldn't it be great to have your gym business operate without your constant involvement? But somehow, you know you can’t step away without ever...
Bull$#!t Claims In The Industry
02 May 2024
Contributed by Lukas
Do you feel like we’re bombarded by flashy gym marketing ads promising the moon but delivering only dust?They guarantee something like a thousand le...
The Best Free Tool to Grow Your Gym to $30K a Month
30 Apr 2024
Contributed by Lukas
The better you are as a coach, the more likely clients are to quit. Quite a paradox, isn’t it?Many gym owners notice that clients who achieve their ...
The Risk of Too Much Coach Autonomy in Gyms
25 Apr 2024
Contributed by Lukas
Every gym owner wants their clients to be loyal to the gym, not just to the coaches. Yet, it's common for clients to follow a coach when they leav...
Are Your Facebook Ads Not Working?
23 Apr 2024
Contributed by Lukas
Many gym owners complain that they feel like they're throwing money into a black hole with Facebook ads without seeing any return. Have you notice...
Why Own a Gym? Beats Being a Doctor or Lawyer!
18 Apr 2024
Contributed by Lukas
“I'm making money while I’m sitting here in the cafe, and I don't even have to be at work on Monday.”How many professionals can say some...
Easiest Way To Remove Yourself From Day to Day Operations
16 Apr 2024
Contributed by Lukas
Many gym owners are trapped in their businesses, constantly putting out fires. Yet others seem to enjoy their freedom to the fullest as their gyms gro...
The Industry Has A Bad Rep
11 Apr 2024
Contributed by Lukas
Would you buy what you’re selling if you walked into your gym?This is something gym owners and personal trainers should consider, especially given t...
Million Dollar Model Mastery
09 Apr 2024
Contributed by Lukas
This is the million-dollar question (literally): How does a gym reach the $1M milestone?Tim and Randy have the answer, and they're eager to share ...
Get More Done in One Day Than a Whole Week
04 Apr 2024
Contributed by Lukas
Just like other entrepreneurs, gym owners often find themselves caught in a never-ending cycle of busyness, finishing each day worn out and still feel...
Break Your Revenue Ceiling
02 Apr 2024
Contributed by Lukas
Many gym owners believe they've hit the max on how much money they can make. It can feel like running into an invisible wall. Whether it'...
Don't Underestimate The Task At Hand
28 Mar 2024
Contributed by Lukas
Have you ever wondered why the same marketing strategy succeeds in one market but fails in another? Often, it's because gyms take the easy road, n...
Switch To Semi-Private
26 Mar 2024
Contributed by Lukas
It's tough to be just another fish in the sea. And if you're running a large group training gym, that's exactly your business's positi...
A Problem For Every Solution
21 Mar 2024
Contributed by Lukas
Tim's journey into the fitness business wasn't a typical success story.He was working in construction management when he decided to open his o...
How to Simplify Your Gym Business for Higher Profits
19 Mar 2024
Contributed by Lukas
Many gym owners think the number of members defines success. But that’s not true. What truly matters is not how many people walk through the door bu...
Highlight Invisible Gym Benefits to Boost Client Retention
14 Mar 2024
Contributed by Lukas
For many gym clients, fitness success is often boiled down to the numbers they see on the scale. However, there's a whole spectrum of benefits tha...
Solve A Problem, Don’t Sell The Product
12 Mar 2024
Contributed by Lukas
Why do some gyms thrive while others struggle, even when they all offer pretty much the same thing? The secret isn't in the equipment or even in t...
Why Your Gym Website Loses Leads & How to Fix It
07 Mar 2024
Contributed by Lukas
Many gyms face the same problem: their websites seem like ghost towns where potential clients visit but never stick around. Imagine someone lands on ...
When the Owner Steps Away
05 Mar 2024
Contributed by Lukas
When gym owners decide to step back from day-to-day operations to maybe open a second spot or just focus more on their business growth, it shakes thin...
The True Cost of Free Gym Trials
29 Feb 2024
Contributed by Lukas
Have you ever wondered why so many gyms offer free trials yet struggle to keep their doors open? Or, put simply, do free trials really work?Many peopl...
Simple Business Policies - The Lifesaver Your Gym Needs
27 Feb 2024
Contributed by Lukas
Adding random classes at 8 AM or 9 PM because a couple of clients said they could make it, only for them to drop out later — sounds familiar, right?...
We're Doing Everything Wrong In The Fitness Industry
22 Feb 2024
Contributed by Lukas
Do you know what's really going wrong behind the scenes at your gym? This question goes beyond workouts or diets. Ask yourself: Why do your clien...
Pass Through Fees
20 Feb 2024
Contributed by Lukas
This week, Tim and Randy dive into a hot topic: should gyms pass credit card processing fees onto their clients? With the potential to save gyms tens...
Secret Fitness Business Metrics with Dan Uyemura
15 Feb 2024
Contributed by Lukas
Imagine having access to secret business metrics that could dramatically increase your retention rates, optimize your operations, and enhance your cus...
Iron Circle Winter 2024 Recap
13 Feb 2024
Contributed by Lukas
This episode recaps the Iron Circle Winter 2024 mastermind experience, a three-day gathering for gym owners held in Orlando. This wasn't a typical...
The Point Of No Return
08 Feb 2024
Contributed by Lukas
There's a point in every gym when you just don't grow anymore. Your gym seems stuck, no matter what you do. This phenomenon is something many ...
The Systems Of A Successful Gym
06 Feb 2024
Contributed by Lukas
What if there was a way to let your gym run itself for a month or two, allowing you to step back, watch it thrive, and enjoy the fruits of your labor ...
If I Had to Do It Again
01 Feb 2024
Contributed by Lukas
This week, we're going back to revisit an old episode where Tim and Randy talked about the unique factors that make your gym stand out from the cr...
Reeling In Your Team
30 Jan 2024
Contributed by Lukas
Managing people is tough in any business. Gyms are no exception. You need to deal with different personalities and the fact that life outside the gym ...