Gym Business Coach Podcast

The Golden Ticket

20 May 2025

Contributed by Lukas

“Referrals don’t work for us…”If you’ve ever said that – or thought it – you might be running the wrong kind of referral campaign.In thi...

Is Your Agency Your Enemy?

15 May 2025

Contributed by Lukas

What if the biggest threat to your gym isn’t the competition down the street… but the agency you hired to help you grow?In this episode, Randy and...

How Much Will Your Clients Pay

13 May 2025

Contributed by Lukas

Many gym owners believe they can’t raise prices because their clients “won’t pay that much.” But more often than not, it’s not the price tha...

Lead Count Does Not Equal Growth

08 May 2025

Contributed by Lukas

Most gym owners still think that growth means leads. More leads. More sales. More members. But what if that mindset is keeping you stuck?In this episo...

Stop Competing on Price

06 May 2025

Contributed by Lukas

“People won’t pay that much for training…” It’s one of the most common things gym owners say – and one of the biggest misconceptions in t...

5 Hidden Killers of Profitability

01 May 2025

Contributed by Lukas

You might think you’re keeping a close eye on your gym’s profits — but what if hidden problems were draining thousands of dollars from your busi...

We Figured It Out

29 Apr 2025

Contributed by Lukas

In this episode, Randy and Zach introduce SpringBoard, ProFit’s redesigned coaching program that trades pressure for progress. Instead of forcing e...

The Systems Of A Successful Gym

24 Apr 2025

Contributed by Lukas

This one’s not new… but it is necessary.This is a re-release of an old episode – because sometimes the most important stuff is the stuff you nee...

Why CrossFit Is Failing

22 Apr 2025

Contributed by Lukas

If you’re doing everything right and still struggling, maybe it’s not you. Maybe it’s the model.In this episode, Tim and Randy take a hard look ...

5 Non-Negotiables That Separate Real Gyms From Side Hustles

17 Apr 2025

Contributed by Lukas

Still running your gym like a hobby – and wondering why it’s not growing?A lot of gym owners say they want to scale. But when you peek under the h...

One Person Removed

15 Apr 2025

Contributed by Lukas

You think you’re covered – until one April Fools’ joke makes you question everything.In this episode, Tim and Randy reflect on a prank that star...

Are You Down In Quarter 1?

10 Apr 2025

Contributed by Lukas

Shouldn’t Q1 be our best quarter? That’s what a lot of gym owners assume – until the numbers roll in.In this episode, Tim and Randy unpack the u...

Summer Freeze Mitigation

08 Apr 2025

Contributed by Lukas

Every year, it hits like clockwork – members walk in with that dreaded “Got a minute?” and hit you with the freeze request. Summer’s here, and...

The Unattractive Solution

03 Apr 2025

Contributed by Lukas

“I don’t want to lie in my ads…”We hear that all the time from gym owners. You want to tell the truth – that your workouts are hard, that re...

HFA Recap

01 Apr 2025

Contributed by Lukas

Many gym owners are still building their businesses around what worked five years ago. But what if the game has already changed – and you’re still...

How To Optimize Your Business Processes

27 Mar 2025

Contributed by Lukas

“I need more leads.” That’s the default response when gym owners feel stuck. But what if leads aren’t the problem at all? What if the real is...

What Makes A Gym Business Valuable To Buyers w/ Brook Hartnett

25 Mar 2025

Contributed by Lukas

Gym owners spend years building their businesses — early mornings, long days, and countless client sessions. But when it’s finally time to sell, m...

$417 Per Month Membership

20 Mar 2025

Contributed by Lukas

It started with a comment – one word, blunt and honestly offensive: “retarded.”Tim had posted an ad comparing two gyms, both with 100 members. O...

Profit Centers for Gyms - The 5 Questions I Ask

18 Mar 2025

Contributed by Lukas

Adding more revenue streams sounds like the best way to grow your gym… but is it?Many gym owners fall into the trap of launching new services—supp...

Make The Switch

13 Mar 2025

Contributed by Lukas

"We should have done this sooner."That’s the first thing every gym owner says after switching from large group training to semi-private. No ...

You Need More Than One

11 Mar 2025

Contributed by Lukas

What happens if a fisherman heads out to sea with just one fishing line? No backup rods, no different baits – just one shot at catching something.If...

How I Make Decisions Around Spending Money On The Gym

06 Mar 2025

Contributed by Lukas

Can I afford this?This is the first question most gym owners ask when they look at a new expense. But that’s not the right question – it’s one d...

The Membership Mindset

04 Mar 2025

Contributed by Lukas

Imagine walking into a Cheesecake Factory. The menu is massive – pages upon pages of options. Sounds great, right? But let’s be real… are they t...

How To Keep Your Gym Clients Longer

27 Feb 2025

Contributed by Lukas

“More leads will fix my business.”That’s what many gym owners think. But in reality, packing your gym with new members won’t matter if they do...

Your Competition Down The Street

25 Feb 2025

Contributed by Lukas

Walk into any gym, and you'll hear the same pitch – fitness, nutrition, and accountability. Every gym owner swears their method is the best, but...

Scalable Semi-Private Training Is A Premium Product

20 Feb 2025

Contributed by Lukas

We constantly claim that the semi-private training model is the key to scaling your gym business. However, there are gym owners who struggle to charge...

The Rat Race

18 Feb 2025

Contributed by Lukas

Same story every month – running a new promotion, pushing another high-ticket challenge, chasing short-term sales… doing everything just to keep y...

What Are You Really Selling

13 Feb 2025

Contributed by Lukas

What are you really selling? Have you ever asked yourself this question seriously?Many gym owners would say they’re selling personal training, top-t...

How Your Marketing Affects Your Retention

11 Feb 2025

Contributed by Lukas

If your retention isn’t where it needs to be, your marketing might be to blame.Most gym owners think their marketing is doing its job if it’s brin...

Scalable Semi-Private Training

06 Feb 2025

Contributed by Lukas

Every gym client would like to get personal training. But not everyone can afford it.Most gyms solve this by offering small group training – one coa...

Why The Model Matters Most

04 Feb 2025

Contributed by Lukas

Some gyms are always full, and their owners rarely stress about cash flow. Others fight tooth and nail every month just to keep the lights on.Why is t...

The Only 2 KPIs That Matter

30 Jan 2025

Contributed by Lukas

Trying to grow your gym without focusing on the right metrics is like driving without a map – you’ll waste time, money, and energy, all while head...

Owning A Gym Is Not The Goal

28 Jan 2025

Contributed by Lukas

Many gym owners step into the business for the freedom to call the shots. You leave the 9-to-5 grind to finally be your own boss. But after months –...

The Tipping Point In Your Gym

23 Jan 2025

Contributed by Lukas

Running a gym can feel like a never-ending hustle. One month, you’re up; the next, you’re scrambling for high-ticket sales just to keep the lights...

January’s Dirty Little Secret

21 Jan 2025

Contributed by Lukas

Everyone thinks January is the holy grail for gym owners. New Year's resolutions mean new sign-ups, right?But what most people don’t know is tha...

Push The Gas or Pause

16 Jan 2025

Contributed by Lukas

When the going gets tough, do you double down or retreat? Uncertainty in business can make gym owners hesitant to invest in marketing.In this episode,...

2025 Prediction Show

14 Jan 2025

Contributed by Lukas

What can gym owners expect in 2025?While no one can predict the future with absolute certainty, we can forecast where the industry seems to be heading...

The Trainer Brain

09 Jan 2025

Contributed by Lukas

Owning a gym is really a dream job – unless you find yourself wearing every hat in the business.Programming workouts, training clients, fixing machi...

Your Opportunity For Growth

07 Jan 2025

Contributed by Lukas

Many gym owners hit a plateau and assume it’s the ceiling for their business. But what if the real problem isn’t your market, location, or service...

When Your Client Loses Their Job

02 Jan 2025

Contributed by Lukas

What should you do when a loyal client faces financial hardships? Many gym owners have been there – a longtime client loses their job or hits a fina...

Your Clients Don't Want To See You Succeed

31 Dec 2024

Contributed by Lukas

Have you ever felt like your success makes your clients uncomfortable? It’s frustrating but all too common – the bigger you grow, the more pushbac...

Plugging The Leaks

26 Dec 2024

Contributed by Lukas

It’s often tempting for gym owners to think more leads are the answer to all their problems. But here’s the thing: bringing in new clients without...

The ROI Of Risk

24 Dec 2024

Contributed by Lukas

When gym owners first step into entrepreneurship, signing a lease, putting down guarantees, and starting a business, it feels monumental. It’s the u...

Mathew Becker Gym Lawyers

19 Dec 2024

Contributed by Lukas

Legal issues can be one of the costliest mistakes gym owners make – and it often comes down to not being prepared. Whether it’s liability waivers,...

Buffet VS Fine Dining

17 Dec 2024

Contributed by Lukas

Buffet gyms promise it all – classes, recovery lounges, personal training, and more. But offering everything to everyone often means excelling at n...

Walmart+ And Target Circle Memberships

12 Dec 2024

Contributed by Lukas

Imagine this: your gym’s bills are paid before the month even starts. No last-minute sales pushes, no desperate offers – just steady, predictable ...

The Secret System To Hire Anyone

10 Dec 2024

Contributed by Lukas

For gym owners, hiring the right people isn’t just a challenge – it’s often a crisis. Without a plan, losing a coach means you’re back on the...

Why Your Gym NEEDS A Podcast

05 Dec 2024

Contributed by Lukas

Nothing grabs attention like being recognized as the expert in your local community. Whether it’s within a five-mile radius or across your entire ci...

This Is Your Product

03 Dec 2024

Contributed by Lukas

Gym owners are often frustrated by a constant flow of members coming and going. They usually try new marketing strategies, flashy promotions, and reva...

The Trump Effect

28 Nov 2024

Contributed by Lukas

For months leading up to the election, gym owners across the country were struggling. Facebook ad costs had skyrocketed, leads disappeared, and consum...

Fastest Way To Get Your Coaches Up To Speed

26 Nov 2024

Contributed by Lukas

Coach turnover is the gym owner’s worst nightmare. A coach leaves, and suddenly, clients are walking out, too. It’s a disruption that hits both yo...

Relationship Proofing Your Policy

21 Nov 2024

Contributed by Lukas

Many gym owners are struggling to enforce their policies without losing trust. They’ve followed the usual playbook – written clear contracts, outl...

Why Gyms Fail Semi-Private

19 Nov 2024

Contributed by Lukas

"My clients don’t want this."How many times have you heard – or told yourself – this excuse? It’s one of the most common fears gym own...

Pennies On The Dollar

14 Nov 2024

Contributed by Lukas

Building a gym business without a structured, long-term strategy is like constructing a house on shifting sands – it may stand for a while, but even...

Maximize Your Content Game

12 Nov 2024

Contributed by Lukas

You’ve heard it before – content is king. But the real power is in repurposing it so that one piece of content works across multiple channels, kee...

Your Facebook Ads

07 Nov 2024

Contributed by Lukas

Recently, many gym owners started complaining that their Facebook ads aren’t getting the results they used to. And not just owners from a specific r...

Iron Circle Maryland Recap

05 Nov 2024

Contributed by Lukas

What happens when driven gym owners get together to push their businesses forward? The recent Iron Circle event in Maryland was exactly that – a mix...

Grassroots Gift Card Campaign

31 Oct 2024

Contributed by Lukas

Smart business owners know the best marketing feels like a win for everyone. For gym owners, that kind of strategy looks like a grassroots campaign th...

Dominate Your Black Friday Campaign

29 Oct 2024

Contributed by Lukas

For gym owners, Black Friday is a huge chance to boost revenue and set the stage for a successful year ahead. But let’s be real – throwing out a ...

The Three-Legged Stool

24 Oct 2024

Contributed by Lukas

Bringing more clients into a gym without a solid foundation is like piling passengers onto a sinking ship – it’s a recipe for true disaster, and e...

Soft Skills Have Hard Cost w/ Lindsay Vastola (Part 2)

22 Oct 2024

Contributed by Lukas

The critical role of emotional intelligence (EQ) in the fitness industry remains this week’s topic as Tim and Randy continue their conversation with...

Soft Skills Have Hard Cost w/ Lindsay Vastola (Part 1)

17 Oct 2024

Contributed by Lukas

We usually hire for IQ but end up firing because of a lack of EQ. This is something we rarely think about, but it's true. Many gym owners focus o...

My Business Is Different

15 Oct 2024

Contributed by Lukas

"But my business is different."How many times have you told yourself that? It’s a common refrain among gym owners who believe their challeng...

The Truth Behind Your HighLevel Automation

10 Oct 2024

Contributed by Lukas

As more and more gym owners jump into white-labeled automation solutions, they often find themselves trapped in systems that don't serve the full ...

4x5 Performance Model

08 Oct 2024

Contributed by Lukas

Do you have a clear system to evaluate the performance of your gym coaches? Or are you just hoping they’ll do their best and grow on their own?Many ...

The Most Important Position In The Gym

03 Oct 2024

Contributed by Lukas

When was the last time you focused on your gym's delta? Last week? Last month? You can't remember?Most gym owners don't have enough time t...

Fireside Chat With Tim Grover

01 Oct 2024

Contributed by Lukas

Sooner or later, every high achiever reaches a point where they confront the cost of their success. Gym owners are no different. Time away from family...

2024 Growth Summit Recap

26 Sep 2024

Contributed by Lukas

What sets the top 5% of gyms apart from the rest? This is truly a million-dollar question... or even better, a million-dollar-a-year question.We might...

Give Yourself Permission To Think Bigger

24 Sep 2024

Contributed by Lukas

Many gym owners are working harder than ever but feel like they’re hitting a wall. They’ve followed all the standard advice – worked longer hour...

Simplify To Scale

19 Sep 2024

Contributed by Lukas

Many gym owners are spreading themselves thin, doing their very best, but still not seeing the profits they want. They’re trying everything – boot...

The Key to Your Gym's Financial Success

17 Sep 2024

Contributed by Lukas

Making enough sales each month to cover your expenses may feel like a never-ending chase. We see it every day. Gym owners struggle month after month, ...

Interest vs. Impact

12 Sep 2024

Contributed by Lukas

We all got into the gym business because we love fitness. So, it’s understandable that gym owners often spend more time learning the latest training...

Attrition Problems? This May Sting a Bit…

10 Sep 2024

Contributed by Lukas

When was the last time you looked at your client retention rate?Most gym owners don’t remember because they’re so focused on getting new members t...

Fast Cash, Slow Death - The Dark Side Of Fitness Challenges

05 Sep 2024

Contributed by Lukas

Gym owners often see fitness challenges as an easy way to bring in cash quickly. The plan typically goes like this: launch a challenge, attract a floo...

Your Community Won't Save You

03 Sep 2024

Contributed by Lukas

⁤We often do our best to build a strong community at our gyms. ⁤⁤We host exciting holiday parties, plan fun events, and do everything we can for...

Body Composition Chat With InBody

29 Aug 2024

Contributed by Lukas

"This can’t be right!"Every gym owner has heard this at least once from clients who check their BMI and see they’re labeled as "overwe...

Stretch Your Revenue With Evans Armantrading Jr.

27 Aug 2024

Contributed by Lukas

Sooner or later, gym owners hit a revenue ceiling, finding themselves stuck making the same amount for a long time. We're all searching for ways t...

The Gym Of The Future w/ Sean Maynard & Dr. Kendrick McCarty

22 Aug 2024

Contributed by Lukas

As gym owners, we know that sometimes, despite our best efforts, something feels off. Our clients are not achieving the results we want.In this episod...

The Power Of Your Team

20 Aug 2024

Contributed by Lukas

What makes a gym business truly successful?In this episode, Tim and Randy tackle one of the most crucial yet often overlooked elements: team buy-in. T...

Who's To Your Left

15 Aug 2024

Contributed by Lukas

Gym owners face unique difficulties running their businesses. One of these is the loneliness and isolation that comes with being in your business, mak...

When It’s Time for The Owner to Step Out of The Business

13 Aug 2024

Contributed by Lukas

Running a gym can be a very rewarding business. It allows you to help others achieve their fitness goals.But the daily grind of operations can quickly...

I Need To Think About It

08 Aug 2024

Contributed by Lukas

Many gym businesses lose a sale simply because they don’t know how to address objections from leads coming in.In this episode, Randy and Zack discus...

Transparency With Your Team

06 Aug 2024

Contributed by Lukas

Is being completely open with your team as a gym owner the key to success, or could it backfire? How much should you share about the inner workings of...

Gym Business Talk with Mark Fisher

01 Aug 2024

Contributed by Lukas

Struggling to grow your gym business? Mark Fisher, founder of Mark Fisher Fitness and Unicorn Gym Owners, shares his proven strategies for building a ...

Consistency Trumps All

30 Jul 2024

Contributed by Lukas

Ever wonder why McDonald's sells more burgers than anyone else, even though they aren't among the top 20 best? The answer is simple: consisten...

6 Week Challenge - The Rise & Fall (Part 2)

25 Jul 2024

Contributed by Lukas

Many owners think that 6-week challenges are the secret to boosting their gym's revenue and membership.This challenge is a fitness promotion where...

Are Your Partnerships Symbiotic?

23 Jul 2024

Contributed by Lukas

Ever thought partnering with a chiropractor or physical therapist would bring a flood of new clients to your gym? Many gym owners have hoped for that....

Data Drives Hard Decisions

18 Jul 2024

Contributed by Lukas

Faced with a tough choice in your business? Data could be the key to making the right call.A few years back, the gym here was deeply attached to the l...

Don't Underestimate The Task At Hand

16 Jul 2024

Contributed by Lukas

As a gym owner, have you ever wondered why some clients stay with you for years while others come and go?Many gym owners underestimate this task by as...

Are You 50% of The Way There

11 Jul 2024

Contributed by Lukas

It's July! This is a crucial time to take stock. Have you achieved 50% of the goals you set for your gym in January? Are you on pace to hit your t...

Don’t Fall In Love With Your Own Product

09 Jul 2024

Contributed by Lukas

Have you ever questioned if your gym's training model is really the best for your clients?It's easy to fall in love with the training modality...

When You Drank Enough Kool-Aid

04 Jul 2024

Contributed by Lukas

Have you ever felt frustrated by clients who come for free trials but never commit? You’re definitely not alone. Many gym owners think free trials ...

Facebook Marketing Is Dead - Do This Instead

02 Jul 2024

Contributed by Lukas

More and more gym owners are realizing that Facebook marketing isn't what it used to be. Even though many still depend heavily on it, this shift c...

Client Theft: Stop Trainers From Stealing Your Members

27 Jun 2024

Contributed by Lukas

Almost every gym owner has been there: a personal trainer leaves and takes clients with them. Some of them were in this situation more than once. It&...

Coach Up To Avoid This

25 Jun 2024

Contributed by Lukas

Many gym owners are chained to their gym. Maybe not literally, but no matter how hard they work, they can't step away without everything falling a...

WTF Actually Are Systems

20 Jun 2024

Contributed by Lukas

Starbucks coffee tastes the same no matter where you go. Ever wondered why?Because of their systems.And did you know that you can (and should) apply t...

How To Train Your Fitness Director To Take The Reins

18 Jun 2024

Contributed by Lukas

For many gym owners, running a gym often means being caught up in day-to-day tasks – constantly putting out fires and hardly finding any time to foc...

3 Steps to 30K Monthly Recurring Revenue

13 Jun 2024

Contributed by Lukas

This podcast often highlights $30k per month as the magic number gym owners need to break through. But why exactly $30k?Well, hitting this revenue mar...

How To Hire Rockstar Staff

11 Jun 2024

Contributed by Lukas

Ever felt like finding the right staff for your gym is like searching for a needle in a haystack? You're not alone.As gym owners, we understand th...

Self-Inflicted Guilt

06 Jun 2024

Contributed by Lukas

Are you a gym owner who feels guilty about checking work on vacation? If your answer is no, you're probably a rare lucky person because this is so...