What if the biggest threat to your gym isn’t the competition down the street… but the agency you hired to help you grow?In this episode, Randy and Zach uncover a harsh reality many gym owners are living without knowing it: by relying too heavily on marketing agencies to drive new leads, you may be slowly giving up control of your business.They reveal how agency-driven six-week challenges and front-end promos offer a quick dopamine hit – fast cash, big crowds – but often result in burnout, poor retention, and a business that no longer reflects your vision.But it doesn’t have to be that way.You’ll learn how to build a marketing and delivery system that supports long-term success, attracts the right kind of clients, and keeps you in the driver’s seat – even if you still choose to work with an agency.If you’re tired of short-term wins and want to grow a real gym, not just run the next promotion, this episode is for you. Let’s break the vicious cycle - tune in!Key Takeaways: Intro (00:00)Agencies chase leads, not long-term members (02:27)Free challenges get clicks, but not retention (05:08)Gym programs shift to fit agency playbooks (06:25)Challenge clients disrupt loyal client experience (09:14)Agencies benefit from gym owner dependency (12:04)Build recurring revenue to regain control (14:10)Create systems, not desperation cycles (15:34)Additional Resources:- Schedule your SpringBoard call - Apply to join The Iron Circle- Check out our Switch to Semi-Private course- Get 30 days of Semi-Private Pro on us!- A tool for deciding on new gym services – 5-Question Matrix- Tim's new book – Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!
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