Why CrossFit Is Failing

If you’re doing everything right and still struggling, maybe it’s not you. Maybe it’s the model.In this episode, Tim and Randy take a hard look at the CrossFit business structure and ask the uncomfortable question too many gym owners avoid: Is this model even built to succeed long-term?(Spoiler: It’s not.)It’s not a lack of business skills causing CrossFit gyms to close. It’s the model – everyone’s offering the same thing at the same price, which makes it nearly impossible to stand out or make real money.Even the best managers can’t win with a setup that holds them back. So, if you’re working hard but not seeing results, this is the wake-up call you’ve been waiting for.Tune in to learn why semi-private training is a smarter, more profitable path – and how even current CrossFit owners can start making the shift.Let’s dive in!Key Takeaways: Intro (00:00)CrossFit gyms are closing more than opening (00:35)Low prices make the model unsustainable (02:50)Grungy locations limit market appeal (03:50)Clients want personalized programming, not group workouts (05:25)Semi-private model offers higher perceived and real value (07:40)Top earners focus on private training (09:15)CrossFit and semi-private don’t mix (11:20)Market decides what you can charge (13:32)You can’t outwork a bad model (19:45)Additional Resources:- Schedule your SpringBoard call - Apply to join The Iron Circle- Check out our Switch to Semi-Private course- Get 30 days of Semi-Private Pro on us!- A tool for deciding on new gym services – 5-Question Matrix- Tim's new book – Built to Win by Tim Lyons - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

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