Gym Business Coach Podcast
Episodes
The Key To Retention
04 Jun 2024
Contributed by Lukas
In any well-established neighborhood, you’ll probably find gyms on nearly every corner. Yet, while some gyms lose clients, others not only keep thei...
Small Group Training Is Not Semi Private
30 May 2024
Contributed by Lukas
Words matter. It may not seem like a big deal, but the way you label your service can really shape how clients see its value – and, of course, what ...
The Problem With Paid-In-Full Gym Memberships
28 May 2024
Contributed by Lukas
Paid-in-full gym memberships seem like an easy win. Many gym owners usually jump at the opportunity to get that quick money. And it’s understandable...
Your $40,000/Year Membership
23 May 2024
Contributed by Lukas
What if I told you that your gym membership could be worth $40k a year? You’re likely wondering what it takes to create such a plan and make it work...
Announcing Growth Summit Chicago
21 May 2024
Contributed by Lukas
In this episode, Tim and Randy are sharing the details of the upcoming Growth Summit in Chicago. It is a must-attend event for gym owners who want to ...
Small Changes That Lead To Big Results
16 May 2024
Contributed by Lukas
Clients don't like change, even if it's for the better. Whether it's a change in gym policies, equipment, class schedules, or coaching –...
What Do You Believe In
14 May 2024
Contributed by Lukas
Desperation is one of the worst places to make decisions from.But that's often where gym owners find themselves when money is getting tight and th...
Action Trumps Perfection
09 May 2024
Contributed by Lukas
Ever found yourself frozen, waiting for the perfect moment to make a business move? Or stuck pondering over minor member complaints, only to end up pu...
The Book That Rewired My Brain
07 May 2024
Contributed by Lukas
Wouldn't it be great to have your gym business operate without your constant involvement? But somehow, you know you can’t step away without ever...
Bull$#!t Claims In The Industry
02 May 2024
Contributed by Lukas
Do you feel like we’re bombarded by flashy gym marketing ads promising the moon but delivering only dust?They guarantee something like a thousand le...
The Best Free Tool to Grow Your Gym to $30K a Month
30 Apr 2024
Contributed by Lukas
The better you are as a coach, the more likely clients are to quit. Quite a paradox, isn’t it?Many gym owners notice that clients who achieve their ...
The Risk of Too Much Coach Autonomy in Gyms
25 Apr 2024
Contributed by Lukas
Every gym owner wants their clients to be loyal to the gym, not just to the coaches. Yet, it's common for clients to follow a coach when they leav...
Are Your Facebook Ads Not Working?
23 Apr 2024
Contributed by Lukas
Many gym owners complain that they feel like they're throwing money into a black hole with Facebook ads without seeing any return. Have you notice...
Why Own a Gym? Beats Being a Doctor or Lawyer!
18 Apr 2024
Contributed by Lukas
“I'm making money while I’m sitting here in the cafe, and I don't even have to be at work on Monday.”How many professionals can say some...
Easiest Way To Remove Yourself From Day to Day Operations
16 Apr 2024
Contributed by Lukas
Many gym owners are trapped in their businesses, constantly putting out fires. Yet others seem to enjoy their freedom to the fullest as their gyms gro...
The Industry Has A Bad Rep
11 Apr 2024
Contributed by Lukas
Would you buy what you’re selling if you walked into your gym?This is something gym owners and personal trainers should consider, especially given t...
Million Dollar Model Mastery
09 Apr 2024
Contributed by Lukas
This is the million-dollar question (literally): How does a gym reach the $1M milestone?Tim and Randy have the answer, and they're eager to share ...
Get More Done in One Day Than a Whole Week
04 Apr 2024
Contributed by Lukas
Just like other entrepreneurs, gym owners often find themselves caught in a never-ending cycle of busyness, finishing each day worn out and still feel...
Break Your Revenue Ceiling
02 Apr 2024
Contributed by Lukas
Many gym owners believe they've hit the max on how much money they can make. It can feel like running into an invisible wall. Whether it'...
Don't Underestimate The Task At Hand
28 Mar 2024
Contributed by Lukas
Have you ever wondered why the same marketing strategy succeeds in one market but fails in another? Often, it's because gyms take the easy road, n...
Switch To Semi-Private
26 Mar 2024
Contributed by Lukas
It's tough to be just another fish in the sea. And if you're running a large group training gym, that's exactly your business's positi...
A Problem For Every Solution
21 Mar 2024
Contributed by Lukas
Tim's journey into the fitness business wasn't a typical success story.He was working in construction management when he decided to open his o...
How to Simplify Your Gym Business for Higher Profits
19 Mar 2024
Contributed by Lukas
Many gym owners think the number of members defines success. But that’s not true. What truly matters is not how many people walk through the door bu...
Highlight Invisible Gym Benefits to Boost Client Retention
14 Mar 2024
Contributed by Lukas
For many gym clients, fitness success is often boiled down to the numbers they see on the scale. However, there's a whole spectrum of benefits tha...
Solve A Problem, Don’t Sell The Product
12 Mar 2024
Contributed by Lukas
Why do some gyms thrive while others struggle, even when they all offer pretty much the same thing? The secret isn't in the equipment or even in t...
Why Your Gym Website Loses Leads & How to Fix It
07 Mar 2024
Contributed by Lukas
Many gyms face the same problem: their websites seem like ghost towns where potential clients visit but never stick around. Imagine someone lands on ...
When the Owner Steps Away
05 Mar 2024
Contributed by Lukas
When gym owners decide to step back from day-to-day operations to maybe open a second spot or just focus more on their business growth, it shakes thin...
The True Cost of Free Gym Trials
29 Feb 2024
Contributed by Lukas
Have you ever wondered why so many gyms offer free trials yet struggle to keep their doors open? Or, put simply, do free trials really work?Many peopl...
Simple Business Policies - The Lifesaver Your Gym Needs
27 Feb 2024
Contributed by Lukas
Adding random classes at 8 AM or 9 PM because a couple of clients said they could make it, only for them to drop out later — sounds familiar, right?...
We're Doing Everything Wrong In The Fitness Industry
22 Feb 2024
Contributed by Lukas
Do you know what's really going wrong behind the scenes at your gym? This question goes beyond workouts or diets. Ask yourself: Why do your clien...
Pass Through Fees
20 Feb 2024
Contributed by Lukas
This week, Tim and Randy dive into a hot topic: should gyms pass credit card processing fees onto their clients? With the potential to save gyms tens...
Secret Fitness Business Metrics with Dan Uyemura
15 Feb 2024
Contributed by Lukas
Imagine having access to secret business metrics that could dramatically increase your retention rates, optimize your operations, and enhance your cus...
Iron Circle Winter 2024 Recap
13 Feb 2024
Contributed by Lukas
This episode recaps the Iron Circle Winter 2024 mastermind experience, a three-day gathering for gym owners held in Orlando. This wasn't a typical...
The Point Of No Return
08 Feb 2024
Contributed by Lukas
There's a point in every gym when you just don't grow anymore. Your gym seems stuck, no matter what you do. This phenomenon is something many ...
The Systems Of A Successful Gym
06 Feb 2024
Contributed by Lukas
What if there was a way to let your gym run itself for a month or two, allowing you to step back, watch it thrive, and enjoy the fruits of your labor ...
If I Had to Do It Again
01 Feb 2024
Contributed by Lukas
This week, we're going back to revisit an old episode where Tim and Randy talked about the unique factors that make your gym stand out from the cr...
Reeling In Your Team
30 Jan 2024
Contributed by Lukas
Managing people is tough in any business. Gyms are no exception. You need to deal with different personalities and the fact that life outside the gym ...
HOLY $#!T EPISODE 500!
25 Jan 2024
Contributed by Lukas
A milestone is reached for Tim and Randy - the Built to Grow podcast hits the 500th episode! Over four and a half years, they've consistently del...
Is This Keeping You From Scaling?
23 Jan 2024
Contributed by Lukas
There are two mistakes gym owners often make.Some of them get really into making their programs and become so involved that they can't step back a...
Pain Is a Funny Thing
18 Jan 2024
Contributed by Lukas
Pain is often seen negatively but can be a key ally for entrepreneurs, especially gym owners. Although this might sound counterintuitive, the truth is...
Work-Life Balance
16 Jan 2024
Contributed by Lukas
Work-life balance is something ordinary people aim for. But for those who want to be among the top 5% of their industry, it's a different story.If...
Addition by Subtraction
11 Jan 2024
Contributed by Lukas
As 2024 unfolds, it's time to decide what we want for our gyms this year.In the past, the focus might have been on increasing gross revenue or boo...
The January Issue
09 Jan 2024
Contributed by Lukas
January is here, and for gym owners, it's not what many think. It's a common myth that gyms are overflowing with new clients turning their New...
What’s in Store for '24
04 Jan 2024
Contributed by Lukas
Tired of the same old gym strategies that produce the same old average results? Can you imagine yourself scaling your business with new approaches tha...
The $30k Ceiling
02 Jan 2024
Contributed by Lukas
There's a common financial roadblock that many gym owners face - the $30,000-a-month revenue mark.It's like hitting a ceiling that's hard ...
This Is Holding You Back From Scaling
28 Dec 2023
Contributed by Lukas
The story that follows is a situation all gym owners hate, but most of them have faced it at least once. One of the Iron Circle members, enjoying a r...
How to Find Enough Time for Your Gym's Growth
26 Dec 2023
Contributed by Lukas
You wouldn't attempt to repair a car while driving it, right?Similarly, when it comes to a gym business, you need to set aside intentional time to...
The Trainer Pay Mistake That Costs Your Gym Big
21 Dec 2023
Contributed by Lukas
Gym owners face numerous challenges, but there's one mistake too many of them are making: how they pay their trainers. The common payment model f...
Why Your 2024 Gym Business Goals Need a Revisit
19 Dec 2023
Contributed by Lukas
When was the last time you actually paused and looked back at your own progress? Let me guess - not recently. It's easy to overlook our own achiev...
Why Your Gym Should Send More Emails Now
14 Dec 2023
Contributed by Lukas
Ever thought sending too many emails or texts to clients was a big no-no in marketing your gym? Well, you’re not alone. It’s a common fear among g...
How to Break Your Gym into the Fitness Industry's Top 1%
12 Dec 2023
Contributed by Lukas
Ever heard the saying, "If you're the smartest in the room, you're in the wrong room"? Well, that's exactly why the Iron Circle w...
Rising Future Champions - High-Performance Nutrition for High School Athletes w/ Justin Kegley
07 Dec 2023
Contributed by Lukas
Ever wondered what sets apart a good athlete from a great one? Sure, training hard matters, but there's another big piece of the puzzle – how we...
How to Adapt Your Gym for Today's Fast-Changing World w/ Chris Poirier
05 Dec 2023
Contributed by Lukas
In the world of fitness, staying ahead means more than just keeping up with the latest exercise trends. It's about understanding the business side...
A No-Fail Strategy for Hiring Gym Staff
30 Nov 2023
Contributed by Lukas
Thinking of hiring a new coach for your gym but worried about the cost? You're not alone. Many gym owners hesitate to hire because they're sca...
How to Leave the Gym Floor & Focus on Your Fitness Business Growth
28 Nov 2023
Contributed by Lukas
Ever felt like you're stuck on the gym floor, training clients day in and day out, unable to focus on growing your business? Imagine having more t...
Why Large Group Training Is Dead and How Your Gym Can Adapt
22 Nov 2023
Contributed by Lukas
The large group training model is on its way out, and this isn't just guesswork. It's what the numbers from many gym chains are showing.Take O...
The Win-Win Gym Pricing Strategy - Happy Clients, More Cash
21 Nov 2023
Contributed by Lukas
When it’s time to raise the prices in your gym, there's always a fear among gym owners that it might lead to losing some clients. Usually, you w...
A Proven Campaign to Get Past Clients Back in Just One Week
16 Nov 2023
Contributed by Lukas
Imagine having a dozen new clients next week without launching new campaigns, spending extra money, or pitching your gym's benefits.This might sou...
Are You Charging Enough? The Dark Art Of Pricing Psychology
14 Nov 2023
Contributed by Lukas
Many gym owners and trainers struggle with setting the right prices for their services, often charging less than they should. Typically, this is due t...
How to Keep Your Gym Strong When a Dollar Buys Less Every Day
09 Nov 2023
Contributed by Lukas
This episode is all about something that touches all of us – the economy. And it doesn't matter where you are in the world; the economy is creat...
Gym Contracts vs Open-Ended Deals
07 Nov 2023
Contributed by Lukas
In this week's episode, we're diving into a big issue in the fitness world: sticking to contracts.When clients sign up for gym services, they ...
Proven Lead Gen Strategies to Double Your Gym's Growth w/ Matt Weaver
02 Nov 2023
Contributed by Lukas
As gym owners, it’s easy to fall into the trap of thinking that doing everything ourselves is the best way to save money. But let’s be honest, is ...
Why Would Clients Choose Your Gym? Tips to Stand Out From the Competition
31 Oct 2023
Contributed by Lukas
At a recent Bootcamp in Vegas, a speaker's tale about a plumbing company grabbed the attention of Tim and Randy. This company had found a unique ...
Collecting Leads is Easy - Here's How to Nurture Them for Sky-High Conversions
26 Oct 2023
Contributed by Lukas
Have you ever gotten a Black Friday promotion email just to ask yourself, “Who’s this?!” “What do they want from me?” “Why am I even ge...
Why Your Referral Program SUCKS and How to Fix It!
24 Oct 2023
Contributed by Lukas
Think about this scenario: You’ve just bought an insurance policy or signed a deal, and the very next second, the person who sold it to you is askin...
Key Takeaways From Ben Newman's Vegas Bootcamp
19 Oct 2023
Contributed by Lukas
In this episode, Tim and Randy share insights from their recent experience at a bootcamp organized by Ben Newman, a top-notch performance coach. Ben h...
Which 'Hard' Are YOU Choosing?
17 Oct 2023
Contributed by Lukas
Life's never about the easy path, especially in the world of business. Think about it - when was the last time you heard of a successful entrepre...
Is the Juice Worth the Squeeze?
12 Oct 2023
Contributed by Lukas
Gym owners and fitness coaches often dream about growing their business and earning more, picturing a future with many gym locations under their brand...
Two Campaigns To Build Your List Now
10 Oct 2023
Contributed by Lukas
Every marketer knows the importance of a strong list. Today, Tim and Randy shed light on the magic behind it, diving deep into two marketing strategie...
How to Boost Gym Sales Without Being Pushy
05 Oct 2023
Contributed by Lukas
Ever noticed in big-box gyms how personal trainers are often on the move, engaging with potential clients, hoping to seal the deal? That's the way...
Direct Appointments vs Discovery Calls (A/B Test Results)
03 Oct 2023
Contributed by Lukas
In the fitness world, there's a lot of chatter about adding a 'pre-qualification' or 'discovery' call before in-person appointment...
Black Friday Domination
28 Sep 2023
Contributed by Lukas
Are you prepared for one of the most significant sales events in the US, Black Friday? While it might seem early, the time to strategize is now. Walm...
Money-Making Activities vs. Time Wasters
26 Sep 2023
Contributed by Lukas
We've all heard it countless times: "Do what you do best and outsource the rest." It's a phrase that has become almost a mantra in the...
High Ticket vs. Recurring Revenue
21 Sep 2023
Contributed by Lukas
With so many gurus and coaches promoting high-ticket fitness business programs that promise earnings of $50,000 or even $100,000 in a single month, it...
Are You Winning?
19 Sep 2023
Contributed by Lukas
A couple of weeks back, Randy checked in with a gym owner from Iron Circle. The owner felt he'd been out of the loop. "July's been rough,&...
Are Your Coaches Putting You At Risk?
14 Sep 2023
Contributed by Lukas
Imagine inheriting or buying a gym and being thrown into the deep end without the experience of years of challenges and growth in the fitness industry...
Are Lockdowns Coming Back?
12 Sep 2023
Contributed by Lukas
According to the news, COVID's making a comeback, and it feels like we're getting ready for another dance-off with it.Thinking back to the fir...
Profit First for MicroGyms w/ John Briggs
07 Sep 2023
Contributed by Lukas
Tim and Randy are joined by an exceptional guest - John Briggs, the founder of Incite Tax. He is the author of the insightful “Profit First For Micr...
How to Optimize Your Gym’s Weak Points and Boost Conversion Rates
05 Sep 2023
Contributed by Lukas
In today's episode, Tim and Randy dive into an often-overlooked aspect of gym management that can make or break your business: optimizing the lead...
Two Types of Clients
31 Aug 2023
Contributed by Lukas
Ever found yourself puzzled, wondering why an event you were sure would be a hit ended up flopping? Tim went through this, and it led to a key insight...
SOP - The Boring Thing You Need to Do
29 Aug 2023
Contributed by Lukas
The topic of this episode is something most gym owners try to avoid - standard operating procedures.Yeah, SOPs might seem as thrilling as watching pai...
Don't 'Just Do It’
24 Aug 2023
Contributed by Lukas
Nike is opening a network of training studios in California. They're introducing two studio concepts: Nike Training Studios (NTS) and Nike Running...
7 Steps To Switch To Semi-Private Training
22 Aug 2023
Contributed by Lukas
The shift to semi-private training is a topic that consistently grabs the attention of gym owners. Once you're mentally on board with the idea, th...
How Employees Make Money
17 Aug 2023
Contributed by Lukas
In the fitness industry, the value of a coach or trainer isn't solely determined by their education or certifications.A common misconception among...
Your Exit Strategy
15 Aug 2023
Contributed by Lukas
Starting a gym is often driven by passion and excitement, but as the years go by, it's important to consider the bigger picture, including the eve...
The Only Two Numbers That Matter
10 Aug 2023
Contributed by Lukas
In the competitive fitness industry, success hinges on data-driven decision-making. With countless factors to consider, it can be overwhelming to dete...
The Ozempic Effect
08 Aug 2023
Contributed by Lukas
In recent times, there has been a buzz around a weight loss drug called Ozempic, touted as the "magic pill" for effortless weight loss.This dr...
How To Remove The Fear Of Raising Rates
03 Aug 2023
Contributed by Lukas
As a gym owner, there comes a point where you realize that raising rates is an essential step to ensure your business's profitability and sustaina...
Changing Your Business to Fit Your Employees
01 Aug 2023
Contributed by Lukas
As a gym owner, one of the most critical decisions you'll make is choosing the right business model. It sets the foundation for your gym's gro...
If I Had to Do It Again
27 Jul 2023
Contributed by Lukas
Success in the fitness industry isn't just about luck or chance; it requires a strategic approach and careful consideration of certain factors.Fro...
This Is The Way
25 Jul 2023
Contributed by Lukas
Transitioning to a semi-private training model can be a game-changer for gym owners.By offering individualized programming in a shared cost environmen...
Finding Your Unicorn
20 Jul 2023
Contributed by Lukas
In any thriving gym, the role of a Fitness Director is crucial for the long-term success and growth of the business.While many gym owners aspire to st...
The Man in The Mirror
13 Jul 2023
Contributed by Lukas
In the world of fitness business, taking action and implementing effective strategies is essential for long-term success.In this episode, Randy and Za...
Laser Focused Growth
11 Jul 2023
Contributed by Lukas
The recent explosion of use cases for AI has got everybody thinking and talking. In the fitness industry, there is the possible use of AI and biometri...
Recovering from Front-Loaded Sales
06 Jul 2023
Contributed by Lukas
In the fitness industry, it's easy to get caught up in the allure of quick money and flashy trends.Some gyms and fitness businesses resort to high...
Urgency and Success
04 Jul 2023
Contributed by Lukas
If there is one key factor that often differentiates those who achieve their goals from those who fall short, it has to be urgency.Urgency fuels actio...
The Transactional Client
29 Jun 2023
Contributed by Lukas
There are different types of fitness clients with unique motivations and expectations.One particular type is the transactional client.These individual...
Growth Summit Recap
27 Jun 2023
Contributed by Lukas
Today, we have an exciting episode lined up as we dive into the exhilarating recap of the recently concluded FitPro Growth Summit 2023.The event was a...
Adjusting Your Thermostat
22 Jun 2023
Contributed by Lukas
In today's episode, Tim and Randy discuss the concept of an internal thermostat and its relation to personal beliefs and success.Everyone has an i...
The Break up- Breaking up With Your Clients the Right Way
20 Jun 2023
Contributed by Lukas
In fitness, client relationships can sometimes reach a point where it becomes necessary to part ways.Whether it's due to unmet expectations, a mis...