Built To Grow Fitness Business

HOLY $#!T EPISODE 500!

25 Jan 2024

Contributed by Lukas

A milestone is reached for Tim and Randy - the Built to Grow podcast hits the 500th episode! Over four and a half years, they've consistently del...

Is This Keeping You From Scaling?

23 Jan 2024

Contributed by Lukas

There are two mistakes gym owners often make.Some of them get really into making their programs and become so involved that they can't step back a...

Pain Is a Funny Thing

18 Jan 2024

Contributed by Lukas

Pain is often seen negatively but can be a key ally for entrepreneurs, especially gym owners. Although this might sound counterintuitive, the truth is...

Work-Life Balance

16 Jan 2024

Contributed by Lukas

Work-life balance is something ordinary people aim for. But for those who want to be among the top 5% of their industry, it's a different story.If...

Addition by Subtraction

11 Jan 2024

Contributed by Lukas

As 2024 unfolds, it's time to decide what we want for our gyms this year.In the past, the focus might have been on increasing gross revenue or boo...

The January Issue

09 Jan 2024

Contributed by Lukas

January is here, and for gym owners, it's not what many think. It's a common myth that gyms are overflowing with new clients turning their New...

What’s in Store for '24

04 Jan 2024

Contributed by Lukas

Tired of the same old gym strategies that produce the same old average results? Can you imagine yourself scaling your business with new approaches tha...

The $30k Ceiling

02 Jan 2024

Contributed by Lukas

There's a common financial roadblock that many gym owners face - the $30,000-a-month revenue mark.It's like hitting a ceiling that's hard ...

This Is Holding You Back From Scaling

28 Dec 2023

Contributed by Lukas

The story that follows is a situation all gym owners hate, but most of them have faced it at least once. One of the Iron Circle members, enjoying a r...

How to Find Enough Time for Your Gym's Growth

26 Dec 2023

Contributed by Lukas

You wouldn't attempt to repair a car while driving it, right?Similarly, when it comes to a gym business, you need to set aside intentional time to...

The Trainer Pay Mistake That Costs Your Gym Big

21 Dec 2023

Contributed by Lukas

Gym owners face numerous challenges, but there's one mistake too many of them are making: how they pay their trainers. The common payment model f...

Why Your 2024 Gym Business Goals Need a Revisit

19 Dec 2023

Contributed by Lukas

When was the last time you actually paused and looked back at your own progress? Let me guess - not recently. It's easy to overlook our own achiev...

Why Your Gym Should Send More Emails Now

14 Dec 2023

Contributed by Lukas

Ever thought sending too many emails or texts to clients was a big no-no in marketing your gym? Well, you’re not alone. It’s a common fear among g...

How to Break Your Gym into the Fitness Industry's Top 1%

12 Dec 2023

Contributed by Lukas

Ever heard the saying, "If you're the smartest in the room, you're in the wrong room"? Well, that's exactly why the Iron Circle w...

Rising Future Champions - High-Performance Nutrition for High School Athletes w/ Justin Kegley

07 Dec 2023

Contributed by Lukas

Ever wondered what sets apart a good athlete from a great one? Sure, training hard matters, but there's another big piece of the puzzle – how we...

How to Adapt Your Gym for Today's Fast-Changing World w/ Chris Poirier

05 Dec 2023

Contributed by Lukas

In the world of fitness, staying ahead means more than just keeping up with the latest exercise trends. It's about understanding the business side...

A No-Fail Strategy for Hiring Gym Staff

30 Nov 2023

Contributed by Lukas

Thinking of hiring a new coach for your gym but worried about the cost? You're not alone. Many gym owners hesitate to hire because they're sca...

How to Leave the Gym Floor & Focus on Your Fitness Business Growth

28 Nov 2023

Contributed by Lukas

Ever felt like you're stuck on the gym floor, training clients day in and day out, unable to focus on growing your business? Imagine having more t...

Why Large Group Training Is Dead and How Your Gym Can Adapt

22 Nov 2023

Contributed by Lukas

The large group training model is on its way out, and this isn't just guesswork. It's what the numbers from many gym chains are showing.Take O...

The Win-Win Gym Pricing Strategy - Happy Clients, More Cash

21 Nov 2023

Contributed by Lukas

When it’s time to raise the prices in your gym, there's always a fear among gym owners that it might lead to losing some clients. Usually, you w...

A Proven Campaign to Get Past Clients Back in Just One Week

16 Nov 2023

Contributed by Lukas

Imagine having a dozen new clients next week without launching new campaigns, spending extra money, or pitching your gym's benefits.This might sou...

Are You Charging Enough? The Dark Art Of Pricing Psychology

14 Nov 2023

Contributed by Lukas

Many gym owners and trainers struggle with setting the right prices for their services, often charging less than they should. Typically, this is due t...

How to Keep Your Gym Strong When a Dollar Buys Less Every Day

09 Nov 2023

Contributed by Lukas

This episode is all about something that touches all of us – the economy. And it doesn't matter where you are in the world; the economy is creat...

Gym Contracts vs Open-Ended Deals

07 Nov 2023

Contributed by Lukas

In this week's episode, we're diving into a big issue in the fitness world: sticking to contracts.When clients sign up for gym services, they ...

Proven Lead Gen Strategies to Double Your Gym's Growth w/ Matt Weaver

02 Nov 2023

Contributed by Lukas

As gym owners, it’s easy to fall into the trap of thinking that doing everything ourselves is the best way to save money. But let’s be honest, is ...

Why Would Clients Choose Your Gym? Tips to Stand Out From the Competition

31 Oct 2023

Contributed by Lukas

At a recent Bootcamp in Vegas, a speaker's tale about a plumbing company grabbed the attention of Tim and Randy. This company had found a unique ...

Collecting Leads is Easy - Here's How to Nurture Them for Sky-High Conversions

26 Oct 2023

Contributed by Lukas

Have you ever gotten a Black Friday promotion email just to ask yourself, “Who’s this?!” “What do they want from me?” “Why am I even ge...

Why Your Referral Program SUCKS and How to Fix It!

24 Oct 2023

Contributed by Lukas

Think about this scenario: You’ve just bought an insurance policy or signed a deal, and the very next second, the person who sold it to you is askin...

Key Takeaways From Ben Newman's Vegas Bootcamp

19 Oct 2023

Contributed by Lukas

In this episode, Tim and Randy share insights from their recent experience at a bootcamp organized by Ben Newman, a top-notch performance coach. Ben h...

Which 'Hard' Are YOU Choosing?

17 Oct 2023

Contributed by Lukas

Life's never about the easy path, especially in the world of business. Think about it - when was the last time you heard of a successful entrepre...

Is the Juice Worth the Squeeze?

12 Oct 2023

Contributed by Lukas

Gym owners and fitness coaches often dream about growing their business and earning more, picturing a future with many gym locations under their brand...

Two Campaigns To Build Your List Now

10 Oct 2023

Contributed by Lukas

Every marketer knows the importance of a strong list. Today, Tim and Randy shed light on the magic behind it, diving deep into two marketing strategie...

How to Boost Gym Sales Without Being Pushy

05 Oct 2023

Contributed by Lukas

Ever noticed in big-box gyms how personal trainers are often on the move, engaging with potential clients, hoping to seal the deal? That's the way...

Direct Appointments vs Discovery Calls (A/B Test Results)

03 Oct 2023

Contributed by Lukas

In the fitness world, there's a lot of chatter about adding a 'pre-qualification' or 'discovery' call before in-person appointment...

Black Friday Domination

28 Sep 2023

Contributed by Lukas

Are you prepared for one of the most significant sales events in the US, Black Friday? While it might seem early, the time to strategize is now. Walm...

Money-Making Activities vs. Time Wasters

26 Sep 2023

Contributed by Lukas

We've all heard it countless times: "Do what you do best and outsource the rest." It's a phrase that has become almost a mantra in the...

High Ticket vs. Recurring Revenue

21 Sep 2023

Contributed by Lukas

With so many gurus and coaches promoting high-ticket fitness business programs that promise earnings of $50,000 or even $100,000 in a single month, it...

Are You Winning?

19 Sep 2023

Contributed by Lukas

A couple of weeks back, Randy checked in with a gym owner from Iron Circle. The owner felt he'd been out of the loop. "July's been rough,&...

Are Your Coaches Putting You At Risk?

14 Sep 2023

Contributed by Lukas

Imagine inheriting or buying a gym and being thrown into the deep end without the experience of years of challenges and growth in the fitness industry...

Are Lockdowns Coming Back?

12 Sep 2023

Contributed by Lukas

According to the news, COVID's making a comeback, and it feels like we're getting ready for another dance-off with it.Thinking back to the fir...

Profit First for MicroGyms w/ John Briggs

07 Sep 2023

Contributed by Lukas

Tim and Randy are joined by an exceptional guest - John Briggs, the founder of Incite Tax. He is the author of the insightful “Profit First For Micr...

How to Optimize Your Gym’s Weak Points and Boost Conversion Rates

05 Sep 2023

Contributed by Lukas

In today's episode, Tim and Randy dive into an often-overlooked aspect of gym management that can make or break your business: optimizing the lead...

Two Types of Clients

31 Aug 2023

Contributed by Lukas

Ever found yourself puzzled, wondering why an event you were sure would be a hit ended up flopping? Tim went through this, and it led to a key insight...

SOP - The Boring Thing You Need to Do

29 Aug 2023

Contributed by Lukas

The topic of this episode is something most gym owners try to avoid - standard operating procedures.Yeah, SOPs might seem as thrilling as watching pai...

Don't 'Just Do It’

24 Aug 2023

Contributed by Lukas

Nike is opening a network of training studios in California. They're introducing two studio concepts: Nike Training Studios (NTS) and Nike Running...

7 Steps To Switch To Semi-Private Training

22 Aug 2023

Contributed by Lukas

The shift to semi-private training is a topic that consistently grabs the attention of gym owners. Once you're mentally on board with the idea, th...

How Employees Make Money

17 Aug 2023

Contributed by Lukas

In the fitness industry, the value of a coach or trainer isn't solely determined by their education or certifications.A common misconception among...

Your Exit Strategy

15 Aug 2023

Contributed by Lukas

Starting a gym is often driven by passion and excitement, but as the years go by, it's important to consider the bigger picture, including the eve...

The Only Two Numbers That Matter

10 Aug 2023

Contributed by Lukas

In the competitive fitness industry, success hinges on data-driven decision-making. With countless factors to consider, it can be overwhelming to dete...

The Ozempic Effect

08 Aug 2023

Contributed by Lukas

In recent times, there has been a buzz around a weight loss drug called Ozempic, touted as the "magic pill" for effortless weight loss.This dr...

How To Remove The Fear Of Raising Rates

03 Aug 2023

Contributed by Lukas

As a gym owner, there comes a point where you realize that raising rates is an essential step to ensure your business's profitability and sustaina...

Changing Your Business to Fit Your Employees

01 Aug 2023

Contributed by Lukas

As a gym owner, one of the most critical decisions you'll make is choosing the right business model. It sets the foundation for your gym's gro...

If I Had to Do It Again

27 Jul 2023

Contributed by Lukas

Success in the fitness industry isn't just about luck or chance; it requires a strategic approach and careful consideration of certain factors.Fro...

This Is The Way

25 Jul 2023

Contributed by Lukas

Transitioning to a semi-private training model can be a game-changer for gym owners.By offering individualized programming in a shared cost environmen...

Finding Your Unicorn

20 Jul 2023

Contributed by Lukas

In any thriving gym, the role of a Fitness Director is crucial for the long-term success and growth of the business.While many gym owners aspire to st...

The Man in The Mirror

13 Jul 2023

Contributed by Lukas

In the world of fitness business, taking action and implementing effective strategies is essential for long-term success.In this episode, Randy and Za...

Laser Focused Growth

11 Jul 2023

Contributed by Lukas

The recent explosion of use cases for AI has got everybody thinking and talking. In the fitness industry, there is the possible use of AI and biometri...

Recovering from Front-Loaded Sales

06 Jul 2023

Contributed by Lukas

In the fitness industry, it's easy to get caught up in the allure of quick money and flashy trends.Some gyms and fitness businesses resort to high...

Urgency and Success

04 Jul 2023

Contributed by Lukas

If there is one key factor that often differentiates those who achieve their goals from those who fall short, it has to be urgency.Urgency fuels actio...

The Transactional Client

29 Jun 2023

Contributed by Lukas

There are different types of fitness clients with unique motivations and expectations.One particular type is the transactional client.These individual...

Growth Summit Recap

27 Jun 2023

Contributed by Lukas

Today, we have an exciting episode lined up as we dive into the exhilarating recap of the recently concluded FitPro Growth Summit 2023.The event was a...

Adjusting Your Thermostat

22 Jun 2023

Contributed by Lukas

In today's episode, Tim and Randy discuss the concept of an internal thermostat and its relation to personal beliefs and success.Everyone has an i...

The Break up- Breaking up With Your Clients the Right Way

20 Jun 2023

Contributed by Lukas

In fitness, client relationships can sometimes reach a point where it becomes necessary to part ways.Whether it's due to unmet expectations, a mis...

High Ticket

15 Jun 2023

Contributed by Lukas

The concept of high-ticket offers has gained significant attention, not only within the fitness industry but across various sectors.Many gym owners po...

Short Game Vs. Long Game

13 Jun 2023

Contributed by Lukas

Operating a gym business can be challenging, especially when cash flow becomes an issue. Many gym owners find themselves in a bind, facing financial g...

The Secret Element You're Missing

08 Jun 2023

Contributed by Lukas

At the core of a gym's delivery system lies its programming. Programming encompasses the workouts and training methods offered to clients.Traditio...

What's Next

06 Jun 2023

Contributed by Lukas

As a gym owner, you must have seriously thought about what lies ahead in the next years of your life. Is the gym business the vehicle that will carry ...

Your Fitness Website

01 Jun 2023

Contributed by Lukas

Having a website is crucial to the success of your fitness business.A well-designed website plays a vital role in establishing credibility, attracting...

Orangetheory Steps Away From HIIT

30 May 2023

Contributed by Lukas

In the competitive fitness business landscape, standing out from the crowd is essential for success. One powerful tool that can set you apart from the...

When To Order A Replacement

25 May 2023

Contributed by Lukas

As a gym owner, your No.1 priority is to remove yourself from your business's operations.Your ultimate dream is to create a thriving business that...

The Diet Starts Monday

23 May 2023

Contributed by Lukas

In the realm of gym ownership, there exists a silent struggle that inhibits many from reaching their full potential.It's a fear that prevents them...

Paying Your Staff 101

18 May 2023

Contributed by Lukas

As a gym owner, one crucial aspect of running a successful fitness business is determining how to pay your staff.It's a topic that often sparks de...

Stop Lying to Yourself

16 May 2023

Contributed by Lukas

In this episode, Tim and Randy discuss a concerning trend they have observed among many gym owners. So many people want the easy way out when it comes...

Dating Your Clients

11 May 2023

Contributed by Lukas

In the fitness industry, trial offers are a popular marketing strategy to attract and retain new clients.As a gym owner, it's important to underst...

The Glass Ceiling Of Your Success

09 May 2023

Contributed by Lukas

Hey gym owners, are you tired of hitting a growth ceiling in your business? Well, you're not alone. In today's episode, Tim and Randy talk a...

15 Years In The Business With Trevor Wittwer

04 May 2023

Contributed by Lukas

In this episode, Tim and Randy are joined by Trevor Wittwer, one of the speakers and vendors at the upcoming FitPro Growth Summit.He is a former profe...

Customer Service Superpowers with Hank Ebeling

02 May 2023

Contributed by Lukas

In an industry where competition is fierce, such as the fitness industry, it can be challenging to stand out from the crowd.However, one area where gy...

The Mindset Of A Champion with Ben Newman

27 Apr 2023

Contributed by Lukas

In this episode, we are honored to have a special guest with us today, Mr. Ben Newman. He is a performance coach, international speaker, and bestselli...

Profitable Nutrition Programs with Nicole Aucoin

25 Apr 2023

Contributed by Lukas

As a gym owner, you understand the importance of a well-rounded fitness program to your clients, but the fitness industry has evolved, and clients are...

Underground Chat with Scott Carpenter

20 Apr 2023

Contributed by Lukas

Today on the episode, we have Scott Carpenter, founder of several gyms in the local Scottsdale market and a member of the Iron Circle Mastermind. He a...

What Did You Decide

18 Apr 2023

Contributed by Lukas

There is no doubt that gym owners are among the most hard-working entrepreneurs you’ll ever come across. The fitness industry is a very tough indust...

Time To Go To War

13 Apr 2023

Contributed by Lukas

As the economy faces turmoil due to inflation, rising interest rates, and the devaluing of the dollar, gyms and fitness businesses are not exempt from...

Skills That Pay The Bills

11 Apr 2023

Contributed by Lukas

Gym ownership requires more than a love for fitness and a passion for training others. It's a challenging, multifaceted business that necessitates...

Your Appointment Cancellation Policy

06 Apr 2023

Contributed by Lukas

Gym appointment cancellations can be a headache for gym owners. As a gym owner, you want to provide your customers with the best possible experience. ...

Look At Your P&L

04 Apr 2023

Contributed by Lukas

We just wrapped up quarter one in the fitness industry, and while it typically brings in a lot of new customers due to New Year's resolutions, by ...

Does Your Gym Pay You

30 Mar 2023

Contributed by Lukas

Gyms are both incredibly rewarding and difficult businesses to run. On the one hand, they offer the chance to make a great living from something you a...

My P&L

28 Mar 2023

Contributed by Lukas

Every gym owner should be getting and reviewing their P&Ls regularly to gauge the status of their business.A P&L statement is a financial stat...

Being So Good That You Lose Clients

23 Mar 2023

Contributed by Lukas

In this episode, Tim and Randy are joined by Zach Columbia to discuss an interesting observation from fitness clients.The better results you get them,...

2023 Iron Circle Orlando Recap

21 Mar 2023

Contributed by Lukas

You’ve heard Tim and Randy talk about the Iron Circle numerous times. It is a mastermind of gym owners who are doing well in the business but are lo...

Cashflow Vs. Cashout

16 Mar 2023

Contributed by Lukas

The exit plan of an independently owned gym business is seldom a big windfall of cash.There we said it.It might come as a surprise to you, but the gym...

Go All In Or GTFO

14 Mar 2023

Contributed by Lukas

Are you ready for some tough love? Because that's exactly what Tim and Randy are bringing you today.The point of this episode is simple. The fitne...

Small Tweaks to Make Big Changes

09 Mar 2023

Contributed by Lukas

Many gym owners are on the search for the next big thing that will massively change their business. They are looking for a big marketing campaign or t...

Sports Performance Training

07 Mar 2023

Contributed by Lukas

A lot of gym owners have some sort of background in sports. Maybe that was the catalyst for opening a gym and getting into the fitness industry.Some e...

Is This Holding You Back

02 Mar 2023

Contributed by Lukas

Are you a gym owner who feels like you're not living up to your potential in your business? Do you feel like something is holding you back, but yo...

Facebook Ads

28 Feb 2023

Contributed by Lukas

If you find yourself in a position where revenues in your gym business have stagnated month over month and year after year, something has to change.Yo...

Your Only Goal This Year

23 Feb 2023

Contributed by Lukas

Reoccurring monthly revenue is one of the best things about a fitness business, especially when you build it up to a number much higher than your base...

Free to Paid - The Spectrum of Marketing

21 Feb 2023

Contributed by Lukas

There are some gym owners out there who still think that there is some kind of magic marketing hook or photo that will bring them all these high-quali...

How to Increase Show Rates

16 Feb 2023

Contributed by Lukas

We've all experienced a situation where a prospect books a consultation at the gym and fails to show up. As frustrating as that can be, it's i...

The Reason You're Not Charging Enough

14 Feb 2023

Contributed by Lukas

There are several reasons why you might not be charging enough for your services in your gym business.But the primary reason is that clients can't...

It’s Time To Remove Yourself

09 Feb 2023

Contributed by Lukas

Today we hit a very proud milestone for the podcast. We are at episode 400.We are grateful for all gym owners who tune in twice a week to listen to Ti...