Bull$#!t Claims In The Industry

Do you feel like we’re bombarded by flashy gym marketing ads promising the moon but delivering only dust?They guarantee something like a thousand leads or clients in a ridiculously short time and even promise a money-back guarantee if they fail. But, guess what: they will fail, and they definitely won’t return your money.And this is just one example of the hundreds of insanely tempting claims we hear every day. But remember, if something sounds too good to be true, it probably is.In this week’s episode, Tim and Randy pull back the curtain on fitness marketing tactics that are exactly that – too good to be true. They expose the common traps that many gym owners fall into, chasing after quick fixes.They'll share insights from their experiences, debunk outrageous claims you should never fall for, and reveal what truly works and genuinely matters in building a successful gym business.If you join them, you'll learn about the stages of market sophistication and how understanding them can save your gym from becoming another casualty of over-hyped marketing strategies.Ready to start building a marketing approach that truly reflects the value you offer?Tune in for the full episode and uncover the secrets to ethical and effective fitness marketing.Let’s dive in!Key Takeaways:Intro (00:00)We guarantee 1,000 leads or 1,000 clients (01:03)It's too easy to win, but it's way easier to lose (05:55)Ethical marketing (07:37)Advantages of authentic business practices (11:27)Recap (16:42)Additional Resources:- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group - Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.- An app designed for semi-private training - Semi Private Pro- Join the waitlist for tickets to the 2024 FitPro Growth Summit- Business Accelerator Program winninggym.com/call- Learn more about The Iron Circle - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

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