Gym Business Coach Podcast

High Ticket

15 Jun 2023

Contributed by Lukas

The concept of high-ticket offers has gained significant attention, not only within the fitness industry but across various sectors.Many gym owners po...

Short Game Vs. Long Game

13 Jun 2023

Contributed by Lukas

Operating a gym business can be challenging, especially when cash flow becomes an issue. Many gym owners find themselves in a bind, facing financial g...

The Secret Element You're Missing

08 Jun 2023

Contributed by Lukas

At the core of a gym's delivery system lies its programming. Programming encompasses the workouts and training methods offered to clients.Traditio...

What's Next

06 Jun 2023

Contributed by Lukas

As a gym owner, you must have seriously thought about what lies ahead in the next years of your life. Is the gym business the vehicle that will carry ...

Your Fitness Website

01 Jun 2023

Contributed by Lukas

Having a website is crucial to the success of your fitness business.A well-designed website plays a vital role in establishing credibility, attracting...

Orangetheory Steps Away From HIIT

30 May 2023

Contributed by Lukas

In the competitive fitness business landscape, standing out from the crowd is essential for success. One powerful tool that can set you apart from the...

When To Order A Replacement

25 May 2023

Contributed by Lukas

As a gym owner, your No.1 priority is to remove yourself from your business's operations.Your ultimate dream is to create a thriving business that...

The Diet Starts Monday

23 May 2023

Contributed by Lukas

In the realm of gym ownership, there exists a silent struggle that inhibits many from reaching their full potential.It's a fear that prevents them...

Paying Your Staff 101

18 May 2023

Contributed by Lukas

As a gym owner, one crucial aspect of running a successful fitness business is determining how to pay your staff.It's a topic that often sparks de...

Stop Lying to Yourself

16 May 2023

Contributed by Lukas

In this episode, Tim and Randy discuss a concerning trend they have observed among many gym owners. So many people want the easy way out when it comes...

Dating Your Clients

11 May 2023

Contributed by Lukas

In the fitness industry, trial offers are a popular marketing strategy to attract and retain new clients.As a gym owner, it's important to underst...

The Glass Ceiling Of Your Success

09 May 2023

Contributed by Lukas

Hey gym owners, are you tired of hitting a growth ceiling in your business? Well, you're not alone. In today's episode, Tim and Randy talk a...

15 Years In The Business With Trevor Wittwer

04 May 2023

Contributed by Lukas

In this episode, Tim and Randy are joined by Trevor Wittwer, one of the speakers and vendors at the upcoming FitPro Growth Summit.He is a former profe...

Customer Service Superpowers with Hank Ebeling

02 May 2023

Contributed by Lukas

In an industry where competition is fierce, such as the fitness industry, it can be challenging to stand out from the crowd.However, one area where gy...

The Mindset Of A Champion with Ben Newman

27 Apr 2023

Contributed by Lukas

In this episode, we are honored to have a special guest with us today, Mr. Ben Newman. He is a performance coach, international speaker, and bestselli...

Profitable Nutrition Programs with Nicole Aucoin

25 Apr 2023

Contributed by Lukas

As a gym owner, you understand the importance of a well-rounded fitness program to your clients, but the fitness industry has evolved, and clients are...

Underground Chat with Scott Carpenter

20 Apr 2023

Contributed by Lukas

Today on the episode, we have Scott Carpenter, founder of several gyms in the local Scottsdale market and a member of the Iron Circle Mastermind. He a...

What Did You Decide

18 Apr 2023

Contributed by Lukas

There is no doubt that gym owners are among the most hard-working entrepreneurs you’ll ever come across. The fitness industry is a very tough indust...

Time To Go To War

13 Apr 2023

Contributed by Lukas

As the economy faces turmoil due to inflation, rising interest rates, and the devaluing of the dollar, gyms and fitness businesses are not exempt from...

Skills That Pay The Bills

11 Apr 2023

Contributed by Lukas

Gym ownership requires more than a love for fitness and a passion for training others. It's a challenging, multifaceted business that necessitates...

Your Appointment Cancellation Policy

06 Apr 2023

Contributed by Lukas

Gym appointment cancellations can be a headache for gym owners. As a gym owner, you want to provide your customers with the best possible experience. ...

Look At Your P&L

04 Apr 2023

Contributed by Lukas

We just wrapped up quarter one in the fitness industry, and while it typically brings in a lot of new customers due to New Year's resolutions, by ...

Does Your Gym Pay You

30 Mar 2023

Contributed by Lukas

Gyms are both incredibly rewarding and difficult businesses to run. On the one hand, they offer the chance to make a great living from something you a...

My P&L

28 Mar 2023

Contributed by Lukas

Every gym owner should be getting and reviewing their P&Ls regularly to gauge the status of their business.A P&L statement is a financial stat...

Being So Good That You Lose Clients

23 Mar 2023

Contributed by Lukas

In this episode, Tim and Randy are joined by Zach Columbia to discuss an interesting observation from fitness clients.The better results you get them,...

2023 Iron Circle Orlando Recap

21 Mar 2023

Contributed by Lukas

You’ve heard Tim and Randy talk about the Iron Circle numerous times. It is a mastermind of gym owners who are doing well in the business but are lo...

Cashflow Vs. Cashout

16 Mar 2023

Contributed by Lukas

The exit plan of an independently owned gym business is seldom a big windfall of cash.There we said it.It might come as a surprise to you, but the gym...

Go All In Or GTFO

14 Mar 2023

Contributed by Lukas

Are you ready for some tough love? Because that's exactly what Tim and Randy are bringing you today.The point of this episode is simple. The fitne...

Small Tweaks to Make Big Changes

09 Mar 2023

Contributed by Lukas

Many gym owners are on the search for the next big thing that will massively change their business. They are looking for a big marketing campaign or t...

Sports Performance Training

07 Mar 2023

Contributed by Lukas

A lot of gym owners have some sort of background in sports. Maybe that was the catalyst for opening a gym and getting into the fitness industry.Some e...

Is This Holding You Back

02 Mar 2023

Contributed by Lukas

Are you a gym owner who feels like you're not living up to your potential in your business? Do you feel like something is holding you back, but yo...

Facebook Ads

28 Feb 2023

Contributed by Lukas

If you find yourself in a position where revenues in your gym business have stagnated month over month and year after year, something has to change.Yo...

Your Only Goal This Year

23 Feb 2023

Contributed by Lukas

Reoccurring monthly revenue is one of the best things about a fitness business, especially when you build it up to a number much higher than your base...

Free to Paid - The Spectrum of Marketing

21 Feb 2023

Contributed by Lukas

There are some gym owners out there who still think that there is some kind of magic marketing hook or photo that will bring them all these high-quali...

How to Increase Show Rates

16 Feb 2023

Contributed by Lukas

We've all experienced a situation where a prospect books a consultation at the gym and fails to show up. As frustrating as that can be, it's i...

The Reason You're Not Charging Enough

14 Feb 2023

Contributed by Lukas

There are several reasons why you might not be charging enough for your services in your gym business.But the primary reason is that clients can't...

It’s Time To Remove Yourself

09 Feb 2023

Contributed by Lukas

Today we hit a very proud milestone for the podcast. We are at episode 400.We are grateful for all gym owners who tune in twice a week to listen to Ti...

How to Know If Your Service Is Good Enough

07 Feb 2023

Contributed by Lukas

Someone recently asked in our Business Talk with Fitness Professionals Group how a gym owner can tell if their service is good enough.The premise of t...

Losing Clients

02 Feb 2023

Contributed by Lukas

One of the biggest reasons why clients cancel their gym memberships is change. Clients generally don’t like change. It doesn’t matter if the chang...

ChatGPT

31 Jan 2023

Contributed by Lukas

You must have heard of the AI writing tool that has taken the internet by storm. ChatGPT is an interesting tool that gym owners can leverage to create...

New Kids On The Block

26 Jan 2023

Contributed by Lukas

A new generation of workers is entering the job market, and as gym owners, we need to be prepared on how best to work with them.Gen Z is unlike any ot...

Does It Smell Different

24 Jan 2023

Contributed by Lukas

In the fitness business space, there are 3 types of training concepts. You can either have one-on-one personal training, semi-private personal trainin...

This Is Killing Your Cashflow

19 Jan 2023

Contributed by Lukas

There are two trains of thought on the best way to sell gym/personal training memberships.On the one hand, some people believe in collecting as much m...

The Year of Action

17 Jan 2023

Contributed by Lukas

It’s that time of the year when many gym owners are planning and setting goals for the year ahead. You probably did the same thing last year and hit...

The Pitfalls of January

12 Jan 2023

Contributed by Lukas

January is an interesting month for many gym businesses. There’s this misconception that we have a rush on new clients coming into our facilities, b...

The Purpose Of Profit

10 Jan 2023

Contributed by Lukas

As a gym owner, you took on considerable risk when you decided to open a gym. Hopefully, the risk paid off, and now you are reaping the rewards in the...

2023 Prediction Show

05 Jan 2023

Contributed by Lukas

2022 was a recovery year for the fitness industry from all the effects of the COVID pandemic and the shutdowns we all had to endure the previous years...

State Of the Industry Data Review

03 Jan 2023

Contributed by Lukas

In this episode, we go through some data from a state of the fitness industry report that gives an interesting insight into how gyms and gym owners ar...

Systems Are Sexy

29 Dec 2022

Contributed by Lukas

We are coming to the start of the new year, and it’s that time when many gym owners are inundated with whiz-bang marketing campaigns that promise to...

It's Not Rocket Science

27 Dec 2022

Contributed by Lukas

When it comes to a fitness business, it's not rocket science; the path is simple if you just follow the math.Unfortunately, many gym owners we com...

Selling Fitness Vs. Selling Your Service

22 Dec 2022

Contributed by Lukas

For the longest time, fitness marketing has only targeted a small population segment. This small segment lives at the top of the fitness awareness tri...

How To Never Run Out of Leads Again

20 Dec 2022

Contributed by Lukas

Quality leads are, without a doubt, the lifeline of a successful fitness business.No gym owner can ever claim to have a 100% retention rate, which mea...

How To Fix Your Finances With Shawn Hanquist

15 Dec 2022

Contributed by Lukas

Today on the show, Tim and Randy have the pleasure of interviewing Shawn Hanquist, a financial advisor and founder of FIT CFO.Shawn works with gym own...

Role Creation Vs Role Fulfillment

13 Dec 2022

Contributed by Lukas

One common mistake gym owners make in the business is trying to create roles to fit in people rather than fulfilling roles.A case in point is somethin...

Know Your Role

08 Dec 2022

Contributed by Lukas

In our many interactions with gym owners through our coaching programs, there’s one theme we keep seeing repeating over and over.When things get a b...

Experience Is The X Factor

06 Dec 2022

Contributed by Lukas

I don't know about your area, but there seem to be more gyms opening at a rate we've not seen before. Gym after gym popping up and grand openi...

Staff Development For Personal Trainers

01 Dec 2022

Contributed by Lukas

One of the biggest challenges in the fitness industry is keeping staff long-term. The latest stats show that the career length of a personal trainer i...

Information Vs. Application

29 Nov 2022

Contributed by Lukas

As this year comes to a close, we have one question for you; did you achieve what you set out to achieve at the beginning of the year in your business...

How To Maximize Profitability With Efficiency

24 Nov 2022

Contributed by Lukas

How easy is it for your clients to do business with you? Are they facing friction at any point in their journey?Most business owners don’t understan...

Is It Time To Change Your Model

22 Nov 2022

Contributed by Lukas

We have talked many times in this podcast about the numerous benefits of the semi-private fitness training model. We believe in this model and have ma...

How To Program For Semi-Private Training

17 Nov 2022

Contributed by Lukas

How do I run semi-private training for six clients and not have all six doing the same thing? This is the question many gym owners ask.It doesn’t se...

How To Attract and Retain a Quality Team with Karen Broadwater

15 Nov 2022

Contributed by Lukas

Ask any gym owner about the least favorite part of their job, and you'll likely find quite a few of them talk about hiring team members.It has alw...

What Makes A Successful Gym Owner

10 Nov 2022

Contributed by Lukas

If you want to run a successful fitness business, you have to know your numbers. If you don’t know the numbers, then you don’t have a business.As ...

How To Fund Your Next Gym

08 Nov 2022

Contributed by Lukas

We are in the process of rebranding our gym, Pulse Fitness, into Legacy Personal Training. We've invested $500,000 into this rebrand with repainti...

Kill The Free Week

03 Nov 2022

Contributed by Lukas

Today, we have a question for you…Why on earth do we in the fitness industry feel like we have to give away some of our services for free in order t...

When The Motivation Is Gone

01 Nov 2022

Contributed by Lukas

As a fitness entrepreneur, you will likely suffer from a lack of motivation at some point in your journey. It is common, especially when everything is...

From Stranger to High Ticket

27 Oct 2022

Contributed by Lukas

To succeed in a gym business, you need to nail four systems:Attraction – Marketing SystemsConversion - Sales systemsDelivery systemsAscension system...

$50,000 per Month

25 Oct 2022

Contributed by Lukas

When was the last time you celebrated achieving a milestone in your gym?Let me take a guess…You’ve probably never even thought about it.If you are...

Outpacing Attrition

20 Oct 2022

Contributed by Lukas

In the fitness industry, we generally don't talk a lot about attrition. It's common to hear people talk about how they signed on an X amount o...

The Million Dollar Model

18 Oct 2022

Contributed by Lukas

$1 Million in revenue is a big milestone in the fitness industry and, indeed, for many small businesses. It’s an important number that perhaps indic...

Are You An Expert Or An Order Taker

13 Oct 2022

Contributed by Lukas

When somebody walks into a Burger King, they will give their order among all the options available. The staff there just take the order and deliver wh...

Large Group Fitness Is A Red Ocean

11 Oct 2022

Contributed by Lukas

Large group training, boot camp, and class-based fitness is a large red ocean, and the only way to compete in a red ocean is through price.This post w...

Black Friday Domination

06 Oct 2022

Contributed by Lukas

Black Friday is around the corner, and as usual, we want you to sell as much as possible this year. This is a time when people are conditioned to buy ...

How To Destroy Your Gym

04 Oct 2022

Contributed by Lukas

Three years ago, in episode 50 of this podcast, we warned gym owners about the damage caused by the 6-Week Challenge type of marketing.We outlined the...

The Fitness Industry Has To Change

29 Sep 2022

Contributed by Lukas

Fitness is one of the few industries where most people are so close-minded they don't want to share anything with one another.Maybe the inherently...

How To Get More Clients

27 Sep 2022

Contributed by Lukas

Ask any gym owner what they’d want for their gym right now…. a vast majority of them would say more clients.But at the same time, one of the harde...

Your Biggest Advantage

22 Sep 2022

Contributed by Lukas

Brick-and-mortar gyms continue to face increasing competition from online and other fitness business models.But we have one giant advantage over all t...

It's Hard To Stop A Train

20 Sep 2022

Contributed by Lukas

There are those times in business or life, in general, we feel like everything is going great. We tend to pull our feet off the gas, soak in the feeli...

What REALLY Happens on a Coaching Call

15 Sep 2022

Contributed by Lukas

In this episode, Tim and Randy give you a sneak peek at what happens during our coaching calls with gym owners.We help many gym owners in our coaching...

How To Get What You Want In Life

13 Sep 2022

Contributed by Lukas

We live in an age where you can reach out to anybody in an instant. Some of these people have the knowledge and information you want to solve a proble...

How To Do Payroll The Right Way

08 Sep 2022

Contributed by Lukas

Last month had 5 Mondays, a great opportunity for businesses that run a weekly billing cycle to collect more revenue than in other months.But this can...

How Do You Know You've Outgrown Your Circle?

06 Sep 2022

Contributed by Lukas

As a fitness entrepreneur, you probably appreciate the role of a coach, mentor, or being part of a coaching group or a mastermind.All these play an im...

The Other Guy's Journey

01 Sep 2022

Contributed by Lukas

Our tagline here at ProFit, which you've heard many times in every podcast episode's intro, is that we help gym owners win.Every gym owner is ...

The Endgame

30 Aug 2022

Contributed by Lukas

In our day-to-day interaction with gym owners, one of the questions we find many of them struggling with is defining the end goal of their fitness bus...

The Entrepreneurial Struggle

25 Aug 2022

Contributed by Lukas

Entrepreneurship is a journey full of struggle, especially during the first few years of trying to build a business.Not that the struggles or problems...

Pivot!!!!!

23 Aug 2022

Contributed by Lukas

To succeed as a gym owner, you must constantly make changes to your business and pivot when the need arises.What holds so many people back is the fear...

How To Make Content That Converts

18 Aug 2022

Contributed by Lukas

There's a definite line in the sand between direct response marketing and educational content that creates awareness to a potential consumer.Both ...

My Clients Wont

16 Aug 2022

Contributed by Lukas

In a fitness business, just like any other business, decisions need to be made. These decisions are often strategic to determine the continued growth ...

What is a Healthy Fitness Business

11 Aug 2022

Contributed by Lukas

Many gym owners aren’t very sure about the health of their business. They don’t know if it is doing well enough to provide them with the financial...

It Takes What it Takes

09 Aug 2022

Contributed by Lukas

In order to get the results you desire, you have to do whatever it takes. And often, this means you have to be willing to do the work.This is the bigg...

Your Options For Growth With Zach Lucas

04 Aug 2022

Contributed by Lukas

As a fitness business owner, you want to grow your business. You want to be successful to achieve time and financial freedom.Growing your business can...

Give Yourself A $40,000 Bonus This Year

02 Aug 2022

Contributed by Lukas

As a gym owner, you can give yourself a $40,000 bonus at the end of the year without adding costs and without having to work more.How, you ask?The tac...

Do The Right Thing

28 Jul 2022

Contributed by Lukas

One of our core values at our gym, Pulse Fitness, is Do the Right Thing. We believe everybody should do the right thing at all times.Unfortunately, in...

Beyond Fitness with Lindsay Vastola

26 Jul 2022

Contributed by Lukas

There is no doubt that every gym owner has competition all around them. In the eyes of the consumer, we offer the same service - sweaty people working...

Testimonials Vs. Reviews

21 Jul 2022

Contributed by Lukas

We often use reviews and testimonials interchangeably in our marketing but did you know they are quite different, and each has its role?In this episod...

The Need for Speed

19 Jul 2022

Contributed by Lukas

Speed is one of the critical factors of success in any business. If you look at any business that enjoyed some level of success, you'll notice tha...

What’s the Purpose of your Fitness Business?

14 Jul 2022

Contributed by Lukas

You’ve opened a gym, and soon enough, you are consumed by the day-to-day operations of the business, but have you taken some time to define your pur...

Marketing Metrics That Actually Matter

12 Jul 2022

Contributed by Lukas

Tim and Randy talk about the metrics that matter and vanity metrics versus the ones that move the needle. They help you decipher what you should be lo...

Celebrating Wins on Social Media

07 Jul 2022

Contributed by Lukas

In this episode Tim and Randy about the mindset of sharing your business success on social media. Navigating what you should or shouldn’t post can b...

Should You Offer a Guarantee

05 Jul 2022

Contributed by Lukas

In this episode, Tim and Randy talk about the “Guarantee”. How to utilize it correctly. Does it make sense for your gym or program? The pros and c...