Gym Business Coach Podcast
Episodes
The Ozempic Effect
08 Aug 2023
Contributed by Lukas
In recent times, there has been a buzz around a weight loss drug called Ozempic, touted as the "magic pill" for effortless weight loss.This dr...
How To Remove The Fear Of Raising Rates
03 Aug 2023
Contributed by Lukas
As a gym owner, there comes a point where you realize that raising rates is an essential step to ensure your business's profitability and sustaina...
Changing Your Business to Fit Your Employees
01 Aug 2023
Contributed by Lukas
As a gym owner, one of the most critical decisions you'll make is choosing the right business model. It sets the foundation for your gym's gro...
If I Had to Do It Again
27 Jul 2023
Contributed by Lukas
Success in the fitness industry isn't just about luck or chance; it requires a strategic approach and careful consideration of certain factors.Fro...
This Is The Way
25 Jul 2023
Contributed by Lukas
Transitioning to a semi-private training model can be a game-changer for gym owners.By offering individualized programming in a shared cost environmen...
Finding Your Unicorn
20 Jul 2023
Contributed by Lukas
In any thriving gym, the role of a Fitness Director is crucial for the long-term success and growth of the business.While many gym owners aspire to st...
The Man in The Mirror
13 Jul 2023
Contributed by Lukas
In the world of fitness business, taking action and implementing effective strategies is essential for long-term success.In this episode, Randy and Za...
Laser Focused Growth
11 Jul 2023
Contributed by Lukas
The recent explosion of use cases for AI has got everybody thinking and talking. In the fitness industry, there is the possible use of AI and biometri...
Recovering from Front-Loaded Sales
06 Jul 2023
Contributed by Lukas
In the fitness industry, it's easy to get caught up in the allure of quick money and flashy trends.Some gyms and fitness businesses resort to high...
Urgency and Success
04 Jul 2023
Contributed by Lukas
If there is one key factor that often differentiates those who achieve their goals from those who fall short, it has to be urgency.Urgency fuels actio...
The Transactional Client
29 Jun 2023
Contributed by Lukas
There are different types of fitness clients with unique motivations and expectations.One particular type is the transactional client.These individual...
Growth Summit Recap
27 Jun 2023
Contributed by Lukas
Today, we have an exciting episode lined up as we dive into the exhilarating recap of the recently concluded FitPro Growth Summit 2023.The event was a...
Adjusting Your Thermostat
22 Jun 2023
Contributed by Lukas
In today's episode, Tim and Randy discuss the concept of an internal thermostat and its relation to personal beliefs and success.Everyone has an i...
The Break up- Breaking up With Your Clients the Right Way
20 Jun 2023
Contributed by Lukas
In fitness, client relationships can sometimes reach a point where it becomes necessary to part ways.Whether it's due to unmet expectations, a mis...
High Ticket
15 Jun 2023
Contributed by Lukas
The concept of high-ticket offers has gained significant attention, not only within the fitness industry but across various sectors.Many gym owners po...
Short Game Vs. Long Game
13 Jun 2023
Contributed by Lukas
Operating a gym business can be challenging, especially when cash flow becomes an issue. Many gym owners find themselves in a bind, facing financial g...
The Secret Element You're Missing
08 Jun 2023
Contributed by Lukas
At the core of a gym's delivery system lies its programming. Programming encompasses the workouts and training methods offered to clients.Traditio...
What's Next
06 Jun 2023
Contributed by Lukas
As a gym owner, you must have seriously thought about what lies ahead in the next years of your life. Is the gym business the vehicle that will carry ...
Your Fitness Website
01 Jun 2023
Contributed by Lukas
Having a website is crucial to the success of your fitness business.A well-designed website plays a vital role in establishing credibility, attracting...
Orangetheory Steps Away From HIIT
30 May 2023
Contributed by Lukas
In the competitive fitness business landscape, standing out from the crowd is essential for success. One powerful tool that can set you apart from the...
When To Order A Replacement
25 May 2023
Contributed by Lukas
As a gym owner, your No.1 priority is to remove yourself from your business's operations.Your ultimate dream is to create a thriving business that...
The Diet Starts Monday
23 May 2023
Contributed by Lukas
In the realm of gym ownership, there exists a silent struggle that inhibits many from reaching their full potential.It's a fear that prevents them...
Paying Your Staff 101
18 May 2023
Contributed by Lukas
As a gym owner, one crucial aspect of running a successful fitness business is determining how to pay your staff.It's a topic that often sparks de...
Stop Lying to Yourself
16 May 2023
Contributed by Lukas
In this episode, Tim and Randy discuss a concerning trend they have observed among many gym owners. So many people want the easy way out when it comes...
Dating Your Clients
11 May 2023
Contributed by Lukas
In the fitness industry, trial offers are a popular marketing strategy to attract and retain new clients.As a gym owner, it's important to underst...
The Glass Ceiling Of Your Success
09 May 2023
Contributed by Lukas
Hey gym owners, are you tired of hitting a growth ceiling in your business? Well, you're not alone. In today's episode, Tim and Randy talk a...
15 Years In The Business With Trevor Wittwer
04 May 2023
Contributed by Lukas
In this episode, Tim and Randy are joined by Trevor Wittwer, one of the speakers and vendors at the upcoming FitPro Growth Summit.He is a former profe...
Customer Service Superpowers with Hank Ebeling
02 May 2023
Contributed by Lukas
In an industry where competition is fierce, such as the fitness industry, it can be challenging to stand out from the crowd.However, one area where gy...
The Mindset Of A Champion with Ben Newman
27 Apr 2023
Contributed by Lukas
In this episode, we are honored to have a special guest with us today, Mr. Ben Newman. He is a performance coach, international speaker, and bestselli...
Profitable Nutrition Programs with Nicole Aucoin
25 Apr 2023
Contributed by Lukas
As a gym owner, you understand the importance of a well-rounded fitness program to your clients, but the fitness industry has evolved, and clients are...
Underground Chat with Scott Carpenter
20 Apr 2023
Contributed by Lukas
Today on the episode, we have Scott Carpenter, founder of several gyms in the local Scottsdale market and a member of the Iron Circle Mastermind. He a...
What Did You Decide
18 Apr 2023
Contributed by Lukas
There is no doubt that gym owners are among the most hard-working entrepreneurs you’ll ever come across. The fitness industry is a very tough indust...
Time To Go To War
13 Apr 2023
Contributed by Lukas
As the economy faces turmoil due to inflation, rising interest rates, and the devaluing of the dollar, gyms and fitness businesses are not exempt from...
Skills That Pay The Bills
11 Apr 2023
Contributed by Lukas
Gym ownership requires more than a love for fitness and a passion for training others. It's a challenging, multifaceted business that necessitates...
Your Appointment Cancellation Policy
06 Apr 2023
Contributed by Lukas
Gym appointment cancellations can be a headache for gym owners. As a gym owner, you want to provide your customers with the best possible experience. ...
Look At Your P&L
04 Apr 2023
Contributed by Lukas
We just wrapped up quarter one in the fitness industry, and while it typically brings in a lot of new customers due to New Year's resolutions, by ...
Does Your Gym Pay You
30 Mar 2023
Contributed by Lukas
Gyms are both incredibly rewarding and difficult businesses to run. On the one hand, they offer the chance to make a great living from something you a...
My P&L
28 Mar 2023
Contributed by Lukas
Every gym owner should be getting and reviewing their P&Ls regularly to gauge the status of their business.A P&L statement is a financial stat...
Being So Good That You Lose Clients
23 Mar 2023
Contributed by Lukas
In this episode, Tim and Randy are joined by Zach Columbia to discuss an interesting observation from fitness clients.The better results you get them,...
2023 Iron Circle Orlando Recap
21 Mar 2023
Contributed by Lukas
You’ve heard Tim and Randy talk about the Iron Circle numerous times. It is a mastermind of gym owners who are doing well in the business but are lo...
Cashflow Vs. Cashout
16 Mar 2023
Contributed by Lukas
The exit plan of an independently owned gym business is seldom a big windfall of cash.There we said it.It might come as a surprise to you, but the gym...
Go All In Or GTFO
14 Mar 2023
Contributed by Lukas
Are you ready for some tough love? Because that's exactly what Tim and Randy are bringing you today.The point of this episode is simple. The fitne...
Small Tweaks to Make Big Changes
09 Mar 2023
Contributed by Lukas
Many gym owners are on the search for the next big thing that will massively change their business. They are looking for a big marketing campaign or t...
Sports Performance Training
07 Mar 2023
Contributed by Lukas
A lot of gym owners have some sort of background in sports. Maybe that was the catalyst for opening a gym and getting into the fitness industry.Some e...
Is This Holding You Back
02 Mar 2023
Contributed by Lukas
Are you a gym owner who feels like you're not living up to your potential in your business? Do you feel like something is holding you back, but yo...
Facebook Ads
28 Feb 2023
Contributed by Lukas
If you find yourself in a position where revenues in your gym business have stagnated month over month and year after year, something has to change.Yo...
Your Only Goal This Year
23 Feb 2023
Contributed by Lukas
Reoccurring monthly revenue is one of the best things about a fitness business, especially when you build it up to a number much higher than your base...
Free to Paid - The Spectrum of Marketing
21 Feb 2023
Contributed by Lukas
There are some gym owners out there who still think that there is some kind of magic marketing hook or photo that will bring them all these high-quali...
How to Increase Show Rates
16 Feb 2023
Contributed by Lukas
We've all experienced a situation where a prospect books a consultation at the gym and fails to show up. As frustrating as that can be, it's i...
The Reason You're Not Charging Enough
14 Feb 2023
Contributed by Lukas
There are several reasons why you might not be charging enough for your services in your gym business.But the primary reason is that clients can't...
It’s Time To Remove Yourself
09 Feb 2023
Contributed by Lukas
Today we hit a very proud milestone for the podcast. We are at episode 400.We are grateful for all gym owners who tune in twice a week to listen to Ti...
How to Know If Your Service Is Good Enough
07 Feb 2023
Contributed by Lukas
Someone recently asked in our Business Talk with Fitness Professionals Group how a gym owner can tell if their service is good enough.The premise of t...
Losing Clients
02 Feb 2023
Contributed by Lukas
One of the biggest reasons why clients cancel their gym memberships is change. Clients generally don’t like change. It doesn’t matter if the chang...
ChatGPT
31 Jan 2023
Contributed by Lukas
You must have heard of the AI writing tool that has taken the internet by storm. ChatGPT is an interesting tool that gym owners can leverage to create...
New Kids On The Block
26 Jan 2023
Contributed by Lukas
A new generation of workers is entering the job market, and as gym owners, we need to be prepared on how best to work with them.Gen Z is unlike any ot...
Does It Smell Different
24 Jan 2023
Contributed by Lukas
In the fitness business space, there are 3 types of training concepts. You can either have one-on-one personal training, semi-private personal trainin...
This Is Killing Your Cashflow
19 Jan 2023
Contributed by Lukas
There are two trains of thought on the best way to sell gym/personal training memberships.On the one hand, some people believe in collecting as much m...
The Year of Action
17 Jan 2023
Contributed by Lukas
It’s that time of the year when many gym owners are planning and setting goals for the year ahead. You probably did the same thing last year and hit...
The Pitfalls of January
12 Jan 2023
Contributed by Lukas
January is an interesting month for many gym businesses. There’s this misconception that we have a rush on new clients coming into our facilities, b...
The Purpose Of Profit
10 Jan 2023
Contributed by Lukas
As a gym owner, you took on considerable risk when you decided to open a gym. Hopefully, the risk paid off, and now you are reaping the rewards in the...
2023 Prediction Show
05 Jan 2023
Contributed by Lukas
2022 was a recovery year for the fitness industry from all the effects of the COVID pandemic and the shutdowns we all had to endure the previous years...
State Of the Industry Data Review
03 Jan 2023
Contributed by Lukas
In this episode, we go through some data from a state of the fitness industry report that gives an interesting insight into how gyms and gym owners ar...
Systems Are Sexy
29 Dec 2022
Contributed by Lukas
We are coming to the start of the new year, and it’s that time when many gym owners are inundated with whiz-bang marketing campaigns that promise to...
It's Not Rocket Science
27 Dec 2022
Contributed by Lukas
When it comes to a fitness business, it's not rocket science; the path is simple if you just follow the math.Unfortunately, many gym owners we com...
Selling Fitness Vs. Selling Your Service
22 Dec 2022
Contributed by Lukas
For the longest time, fitness marketing has only targeted a small population segment. This small segment lives at the top of the fitness awareness tri...
How To Never Run Out of Leads Again
20 Dec 2022
Contributed by Lukas
Quality leads are, without a doubt, the lifeline of a successful fitness business.No gym owner can ever claim to have a 100% retention rate, which mea...
How To Fix Your Finances With Shawn Hanquist
15 Dec 2022
Contributed by Lukas
Today on the show, Tim and Randy have the pleasure of interviewing Shawn Hanquist, a financial advisor and founder of FIT CFO.Shawn works with gym own...
Role Creation Vs Role Fulfillment
13 Dec 2022
Contributed by Lukas
One common mistake gym owners make in the business is trying to create roles to fit in people rather than fulfilling roles.A case in point is somethin...
Know Your Role
08 Dec 2022
Contributed by Lukas
In our many interactions with gym owners through our coaching programs, there’s one theme we keep seeing repeating over and over.When things get a b...
Experience Is The X Factor
06 Dec 2022
Contributed by Lukas
I don't know about your area, but there seem to be more gyms opening at a rate we've not seen before. Gym after gym popping up and grand openi...
Staff Development For Personal Trainers
01 Dec 2022
Contributed by Lukas
One of the biggest challenges in the fitness industry is keeping staff long-term. The latest stats show that the career length of a personal trainer i...
Information Vs. Application
29 Nov 2022
Contributed by Lukas
As this year comes to a close, we have one question for you; did you achieve what you set out to achieve at the beginning of the year in your business...
How To Maximize Profitability With Efficiency
24 Nov 2022
Contributed by Lukas
How easy is it for your clients to do business with you? Are they facing friction at any point in their journey?Most business owners don’t understan...
Is It Time To Change Your Model
22 Nov 2022
Contributed by Lukas
We have talked many times in this podcast about the numerous benefits of the semi-private fitness training model. We believe in this model and have ma...
How To Program For Semi-Private Training
17 Nov 2022
Contributed by Lukas
How do I run semi-private training for six clients and not have all six doing the same thing? This is the question many gym owners ask.It doesn’t se...
How To Attract and Retain a Quality Team with Karen Broadwater
15 Nov 2022
Contributed by Lukas
Ask any gym owner about the least favorite part of their job, and you'll likely find quite a few of them talk about hiring team members.It has alw...
What Makes A Successful Gym Owner
10 Nov 2022
Contributed by Lukas
If you want to run a successful fitness business, you have to know your numbers. If you don’t know the numbers, then you don’t have a business.As ...
How To Fund Your Next Gym
08 Nov 2022
Contributed by Lukas
We are in the process of rebranding our gym, Pulse Fitness, into Legacy Personal Training. We've invested $500,000 into this rebrand with repainti...
Kill The Free Week
03 Nov 2022
Contributed by Lukas
Today, we have a question for you…Why on earth do we in the fitness industry feel like we have to give away some of our services for free in order t...
When The Motivation Is Gone
01 Nov 2022
Contributed by Lukas
As a fitness entrepreneur, you will likely suffer from a lack of motivation at some point in your journey. It is common, especially when everything is...
From Stranger to High Ticket
27 Oct 2022
Contributed by Lukas
To succeed in a gym business, you need to nail four systems:Attraction – Marketing SystemsConversion - Sales systemsDelivery systemsAscension system...
$50,000 per Month
25 Oct 2022
Contributed by Lukas
When was the last time you celebrated achieving a milestone in your gym?Let me take a guess…You’ve probably never even thought about it.If you are...
Outpacing Attrition
20 Oct 2022
Contributed by Lukas
In the fitness industry, we generally don't talk a lot about attrition. It's common to hear people talk about how they signed on an X amount o...
The Million Dollar Model
18 Oct 2022
Contributed by Lukas
$1 Million in revenue is a big milestone in the fitness industry and, indeed, for many small businesses. It’s an important number that perhaps indic...
Are You An Expert Or An Order Taker
13 Oct 2022
Contributed by Lukas
When somebody walks into a Burger King, they will give their order among all the options available. The staff there just take the order and deliver wh...
Large Group Fitness Is A Red Ocean
11 Oct 2022
Contributed by Lukas
Large group training, boot camp, and class-based fitness is a large red ocean, and the only way to compete in a red ocean is through price.This post w...
Black Friday Domination
06 Oct 2022
Contributed by Lukas
Black Friday is around the corner, and as usual, we want you to sell as much as possible this year. This is a time when people are conditioned to buy ...
How To Destroy Your Gym
04 Oct 2022
Contributed by Lukas
Three years ago, in episode 50 of this podcast, we warned gym owners about the damage caused by the 6-Week Challenge type of marketing.We outlined the...
The Fitness Industry Has To Change
29 Sep 2022
Contributed by Lukas
Fitness is one of the few industries where most people are so close-minded they don't want to share anything with one another.Maybe the inherently...
How To Get More Clients
27 Sep 2022
Contributed by Lukas
Ask any gym owner what they’d want for their gym right now…. a vast majority of them would say more clients.But at the same time, one of the harde...
Your Biggest Advantage
22 Sep 2022
Contributed by Lukas
Brick-and-mortar gyms continue to face increasing competition from online and other fitness business models.But we have one giant advantage over all t...
It's Hard To Stop A Train
20 Sep 2022
Contributed by Lukas
There are those times in business or life, in general, we feel like everything is going great. We tend to pull our feet off the gas, soak in the feeli...
What REALLY Happens on a Coaching Call
15 Sep 2022
Contributed by Lukas
In this episode, Tim and Randy give you a sneak peek at what happens during our coaching calls with gym owners.We help many gym owners in our coaching...
How To Get What You Want In Life
13 Sep 2022
Contributed by Lukas
We live in an age where you can reach out to anybody in an instant. Some of these people have the knowledge and information you want to solve a proble...
How To Do Payroll The Right Way
08 Sep 2022
Contributed by Lukas
Last month had 5 Mondays, a great opportunity for businesses that run a weekly billing cycle to collect more revenue than in other months.But this can...
How Do You Know You've Outgrown Your Circle?
06 Sep 2022
Contributed by Lukas
As a fitness entrepreneur, you probably appreciate the role of a coach, mentor, or being part of a coaching group or a mastermind.All these play an im...
The Other Guy's Journey
01 Sep 2022
Contributed by Lukas
Our tagline here at ProFit, which you've heard many times in every podcast episode's intro, is that we help gym owners win.Every gym owner is ...
The Endgame
30 Aug 2022
Contributed by Lukas
In our day-to-day interaction with gym owners, one of the questions we find many of them struggling with is defining the end goal of their fitness bus...
The Entrepreneurial Struggle
25 Aug 2022
Contributed by Lukas
Entrepreneurship is a journey full of struggle, especially during the first few years of trying to build a business.Not that the struggles or problems...
Pivot!!!!!
23 Aug 2022
Contributed by Lukas
To succeed as a gym owner, you must constantly make changes to your business and pivot when the need arises.What holds so many people back is the fear...