Built To Grow Fitness Business

How to Know If Your Service Is Good Enough

07 Feb 2023

Contributed by Lukas

Someone recently asked in our Business Talk with Fitness Professionals Group how a gym owner can tell if their service is good enough.The premise of t...

Losing Clients

02 Feb 2023

Contributed by Lukas

One of the biggest reasons why clients cancel their gym memberships is change. Clients generally don’t like change. It doesn’t matter if the chang...

ChatGPT

31 Jan 2023

Contributed by Lukas

You must have heard of the AI writing tool that has taken the internet by storm. ChatGPT is an interesting tool that gym owners can leverage to create...

New Kids On The Block

26 Jan 2023

Contributed by Lukas

A new generation of workers is entering the job market, and as gym owners, we need to be prepared on how best to work with them.Gen Z is unlike any ot...

Does It Smell Different

24 Jan 2023

Contributed by Lukas

In the fitness business space, there are 3 types of training concepts. You can either have one-on-one personal training, semi-private personal trainin...

This Is Killing Your Cashflow

19 Jan 2023

Contributed by Lukas

There are two trains of thought on the best way to sell gym/personal training memberships.On the one hand, some people believe in collecting as much m...

The Year of Action

17 Jan 2023

Contributed by Lukas

It’s that time of the year when many gym owners are planning and setting goals for the year ahead. You probably did the same thing last year and hit...

The Pitfalls of January

12 Jan 2023

Contributed by Lukas

January is an interesting month for many gym businesses. There’s this misconception that we have a rush on new clients coming into our facilities, b...

The Purpose Of Profit

10 Jan 2023

Contributed by Lukas

As a gym owner, you took on considerable risk when you decided to open a gym. Hopefully, the risk paid off, and now you are reaping the rewards in the...

2023 Prediction Show

05 Jan 2023

Contributed by Lukas

2022 was a recovery year for the fitness industry from all the effects of the COVID pandemic and the shutdowns we all had to endure the previous years...

State Of the Industry Data Review

03 Jan 2023

Contributed by Lukas

In this episode, we go through some data from a state of the fitness industry report that gives an interesting insight into how gyms and gym owners ar...

Systems Are Sexy

29 Dec 2022

Contributed by Lukas

We are coming to the start of the new year, and it’s that time when many gym owners are inundated with whiz-bang marketing campaigns that promise to...

It's Not Rocket Science

27 Dec 2022

Contributed by Lukas

When it comes to a fitness business, it's not rocket science; the path is simple if you just follow the math.Unfortunately, many gym owners we com...

Selling Fitness Vs. Selling Your Service

22 Dec 2022

Contributed by Lukas

For the longest time, fitness marketing has only targeted a small population segment. This small segment lives at the top of the fitness awareness tri...

How To Never Run Out of Leads Again

20 Dec 2022

Contributed by Lukas

Quality leads are, without a doubt, the lifeline of a successful fitness business.No gym owner can ever claim to have a 100% retention rate, which mea...

How To Fix Your Finances With Shawn Hanquist

15 Dec 2022

Contributed by Lukas

Today on the show, Tim and Randy have the pleasure of interviewing Shawn Hanquist, a financial advisor and founder of FIT CFO.Shawn works with gym own...

Role Creation Vs Role Fulfillment

13 Dec 2022

Contributed by Lukas

One common mistake gym owners make in the business is trying to create roles to fit in people rather than fulfilling roles.A case in point is somethin...

Know Your Role

08 Dec 2022

Contributed by Lukas

In our many interactions with gym owners through our coaching programs, there’s one theme we keep seeing repeating over and over.When things get a b...

Experience Is The X Factor

06 Dec 2022

Contributed by Lukas

I don't know about your area, but there seem to be more gyms opening at a rate we've not seen before. Gym after gym popping up and grand openi...

Staff Development For Personal Trainers

01 Dec 2022

Contributed by Lukas

One of the biggest challenges in the fitness industry is keeping staff long-term. The latest stats show that the career length of a personal trainer i...

Information Vs. Application

29 Nov 2022

Contributed by Lukas

As this year comes to a close, we have one question for you; did you achieve what you set out to achieve at the beginning of the year in your business...

How To Maximize Profitability With Efficiency

24 Nov 2022

Contributed by Lukas

How easy is it for your clients to do business with you? Are they facing friction at any point in their journey?Most business owners don’t understan...

Is It Time To Change Your Model

22 Nov 2022

Contributed by Lukas

We have talked many times in this podcast about the numerous benefits of the semi-private fitness training model. We believe in this model and have ma...

How To Program For Semi-Private Training

17 Nov 2022

Contributed by Lukas

How do I run semi-private training for six clients and not have all six doing the same thing? This is the question many gym owners ask.It doesn’t se...

How To Attract and Retain a Quality Team with Karen Broadwater

15 Nov 2022

Contributed by Lukas

Ask any gym owner about the least favorite part of their job, and you'll likely find quite a few of them talk about hiring team members.It has alw...

What Makes A Successful Gym Owner

10 Nov 2022

Contributed by Lukas

If you want to run a successful fitness business, you have to know your numbers. If you don’t know the numbers, then you don’t have a business.As ...

How To Fund Your Next Gym

08 Nov 2022

Contributed by Lukas

We are in the process of rebranding our gym, Pulse Fitness, into Legacy Personal Training. We've invested $500,000 into this rebrand with repainti...

Kill The Free Week

03 Nov 2022

Contributed by Lukas

Today, we have a question for you…Why on earth do we in the fitness industry feel like we have to give away some of our services for free in order t...

When The Motivation Is Gone

01 Nov 2022

Contributed by Lukas

As a fitness entrepreneur, you will likely suffer from a lack of motivation at some point in your journey. It is common, especially when everything is...

From Stranger to High Ticket

27 Oct 2022

Contributed by Lukas

To succeed in a gym business, you need to nail four systems:Attraction – Marketing SystemsConversion - Sales systemsDelivery systemsAscension system...

$50,000 per Month

25 Oct 2022

Contributed by Lukas

When was the last time you celebrated achieving a milestone in your gym?Let me take a guess…You’ve probably never even thought about it.If you are...

Outpacing Attrition

20 Oct 2022

Contributed by Lukas

In the fitness industry, we generally don't talk a lot about attrition. It's common to hear people talk about how they signed on an X amount o...

The Million Dollar Model

18 Oct 2022

Contributed by Lukas

$1 Million in revenue is a big milestone in the fitness industry and, indeed, for many small businesses. It’s an important number that perhaps indic...

Are You An Expert Or An Order Taker

13 Oct 2022

Contributed by Lukas

When somebody walks into a Burger King, they will give their order among all the options available. The staff there just take the order and deliver wh...

Large Group Fitness Is A Red Ocean

11 Oct 2022

Contributed by Lukas

Large group training, boot camp, and class-based fitness is a large red ocean, and the only way to compete in a red ocean is through price.This post w...

Black Friday Domination

06 Oct 2022

Contributed by Lukas

Black Friday is around the corner, and as usual, we want you to sell as much as possible this year. This is a time when people are conditioned to buy ...

How To Destroy Your Gym

04 Oct 2022

Contributed by Lukas

Three years ago, in episode 50 of this podcast, we warned gym owners about the damage caused by the 6-Week Challenge type of marketing.We outlined the...

The Fitness Industry Has To Change

29 Sep 2022

Contributed by Lukas

Fitness is one of the few industries where most people are so close-minded they don't want to share anything with one another.Maybe the inherently...

How To Get More Clients

27 Sep 2022

Contributed by Lukas

Ask any gym owner what they’d want for their gym right now…. a vast majority of them would say more clients.But at the same time, one of the harde...

Your Biggest Advantage

22 Sep 2022

Contributed by Lukas

Brick-and-mortar gyms continue to face increasing competition from online and other fitness business models.But we have one giant advantage over all t...

It's Hard To Stop A Train

20 Sep 2022

Contributed by Lukas

There are those times in business or life, in general, we feel like everything is going great. We tend to pull our feet off the gas, soak in the feeli...

What REALLY Happens on a Coaching Call

15 Sep 2022

Contributed by Lukas

In this episode, Tim and Randy give you a sneak peek at what happens during our coaching calls with gym owners.We help many gym owners in our coaching...

How To Get What You Want In Life

13 Sep 2022

Contributed by Lukas

We live in an age where you can reach out to anybody in an instant. Some of these people have the knowledge and information you want to solve a proble...

How To Do Payroll The Right Way

08 Sep 2022

Contributed by Lukas

Last month had 5 Mondays, a great opportunity for businesses that run a weekly billing cycle to collect more revenue than in other months.But this can...

How Do You Know You've Outgrown Your Circle?

06 Sep 2022

Contributed by Lukas

As a fitness entrepreneur, you probably appreciate the role of a coach, mentor, or being part of a coaching group or a mastermind.All these play an im...

The Other Guy's Journey

01 Sep 2022

Contributed by Lukas

Our tagline here at ProFit, which you've heard many times in every podcast episode's intro, is that we help gym owners win.Every gym owner is ...

The Endgame

30 Aug 2022

Contributed by Lukas

In our day-to-day interaction with gym owners, one of the questions we find many of them struggling with is defining the end goal of their fitness bus...

The Entrepreneurial Struggle

25 Aug 2022

Contributed by Lukas

Entrepreneurship is a journey full of struggle, especially during the first few years of trying to build a business.Not that the struggles or problems...

Pivot!!!!!

23 Aug 2022

Contributed by Lukas

To succeed as a gym owner, you must constantly make changes to your business and pivot when the need arises.What holds so many people back is the fear...

How To Make Content That Converts

18 Aug 2022

Contributed by Lukas

There's a definite line in the sand between direct response marketing and educational content that creates awareness to a potential consumer.Both ...

My Clients Wont

16 Aug 2022

Contributed by Lukas

In a fitness business, just like any other business, decisions need to be made. These decisions are often strategic to determine the continued growth ...

What is a Healthy Fitness Business

11 Aug 2022

Contributed by Lukas

Many gym owners aren’t very sure about the health of their business. They don’t know if it is doing well enough to provide them with the financial...

It Takes What it Takes

09 Aug 2022

Contributed by Lukas

In order to get the results you desire, you have to do whatever it takes. And often, this means you have to be willing to do the work.This is the bigg...

Your Options For Growth With Zach Lucas

04 Aug 2022

Contributed by Lukas

As a fitness business owner, you want to grow your business. You want to be successful to achieve time and financial freedom.Growing your business can...

Give Yourself A $40,000 Bonus This Year

02 Aug 2022

Contributed by Lukas

As a gym owner, you can give yourself a $40,000 bonus at the end of the year without adding costs and without having to work more.How, you ask?The tac...

Do The Right Thing

28 Jul 2022

Contributed by Lukas

One of our core values at our gym, Pulse Fitness, is Do the Right Thing. We believe everybody should do the right thing at all times.Unfortunately, in...

Beyond Fitness with Lindsay Vastola

26 Jul 2022

Contributed by Lukas

There is no doubt that every gym owner has competition all around them. In the eyes of the consumer, we offer the same service - sweaty people working...

Testimonials Vs. Reviews

21 Jul 2022

Contributed by Lukas

We often use reviews and testimonials interchangeably in our marketing but did you know they are quite different, and each has its role?In this episod...

The Need for Speed

19 Jul 2022

Contributed by Lukas

Speed is one of the critical factors of success in any business. If you look at any business that enjoyed some level of success, you'll notice tha...

What’s the Purpose of your Fitness Business?

14 Jul 2022

Contributed by Lukas

You’ve opened a gym, and soon enough, you are consumed by the day-to-day operations of the business, but have you taken some time to define your pur...

Marketing Metrics That Actually Matter

12 Jul 2022

Contributed by Lukas

Tim and Randy talk about the metrics that matter and vanity metrics versus the ones that move the needle. They help you decipher what you should be lo...

Celebrating Wins on Social Media

07 Jul 2022

Contributed by Lukas

In this episode Tim and Randy about the mindset of sharing your business success on social media. Navigating what you should or shouldn’t post can b...

Should You Offer a Guarantee

05 Jul 2022

Contributed by Lukas

In this episode, Tim and Randy talk about the “Guarantee”. How to utilize it correctly. Does it make sense for your gym or program? The pros and c...

What It Takes To Go From Good to Great

30 Jun 2022

Contributed by Lukas

Tim and Randy discuss some of the things holding gym owners back from taking action from doing things they know they need to do to grow. Tim and Randy...

Free Money

28 Jun 2022

Contributed by Lukas

Tim and Randy talk about finding freedom in refraining from using credit cards whenever possible. Avoiding getting in debt and having to try and pull ...

The Best Thing About The Fitness Industry

23 Jun 2022

Contributed by Lukas

Tim and Randy share one of the things they consider the best part of the fitness industry, recurring based revenue over time. It’s about getting you...

Built To Scale

21 Jun 2022

Contributed by Lukas

We hear this buzzword that gets thrown around in business all around the world, It's called “Scaling”. The common phrase we often hear is, “...

How To Remove Yourself From The Day to Day

16 Jun 2022

Contributed by Lukas

Tim and Randy discuss their fundamental belief that as a business owner, you should have the ability to remove yourself from your business. If you wan...

Stop Repairing Your Equipment

14 Jun 2022

Contributed by Lukas

Often we see gym owners stepping in and fixing their own equipment. While we commend you on your willingness to get your hands dirty as well as save a...

How To Handle Your Competition

09 Jun 2022

Contributed by Lukas

Tim and Randy discuss common mistakes business owners do, which is to become too focused on what the competition is doing. It’s good to be aware of ...

How To Snipe Your Perfect Client

07 Jun 2022

Contributed by Lukas

Tm and Randy discuss how to “snipe” that perfect client. Every gym has what is called an avatar, the ideal clientele for your gym. It is important...

Falling In Love With Your Business

02 Jun 2022

Contributed by Lukas

Tim and Randy talk about falling in love with your business again. Often owners fail because they don’t want to change and find themselves plateauin...

Your Net Worth

31 May 2022

Contributed by Lukas

Tim and Randy discuss the importance of personal growth and how surrounding yourself with the right people not only nurtures the growth you want, but ...

Lets Talk Challenges

26 May 2022

Contributed by Lukas

In today’s episode, Tim and Randy take on one of the industry's biggest boosts, challenges. They talk about the good and the bad about relying o...

More Than A Workout

24 May 2022

Contributed by Lukas

In this episode, Tim and Randy talk all about your gym and how it has to be more than just a place to workout. Your clients are not interested in the ...

You Need To Fire That Client

19 May 2022

Contributed by Lukas

As a business owner there will always be problems, how you show up to those problems will define your success! Every business has its own set of probl...

$olution Mode

17 May 2022

Contributed by Lukas

Tim and Randy discuss the type of mindset needed for gym owners to succeed in this competitive environment. When problems arise as they’re guarantee...

Don't Fall Into This Trap

12 May 2022

Contributed by Lukas

Are you finding yourself sitting on a fence with your gym and not growing or moving forward? For many gym owners, having a hard time knowing what deci...

The Discipline Of Marketing

10 May 2022

Contributed by Lukas

There is one thing that marketing needs to be based on and that is logic. Logic is the key to marketing with discipline. In this episode, Tim and Rand...

Fortune is in the Follow Up

05 May 2022

Contributed by Lukas

Anyone who's built a successful business knows how important following up is. Following up with your leads is how you get your best clients. If yo...

How To Choose Between Time & Money

03 May 2022

Contributed by Lukas

How do you choose between time and money? In the business world, a lot of people have a hard time deciding between investing time or money. In this ep...

How to get your clients to follow instructions

28 Apr 2022

Contributed by Lukas

In this podcast, Tim and Randy talk about how important it is to get out of the gym and spend the time focusing on conferences and continued education...

The Atlas Gym Owner

26 Apr 2022

Contributed by Lukas

This podcast may hit home for some of you, most of you in fact. It’s what I like to call the Atlas gym owner. You know the statue of the Greek god w...

Relationships In Your Gym

21 Apr 2022

Contributed by Lukas

What are the benefits of building solid relationships in your gym? How do you go about building those relationships? If you've asked yourself thes...

How Referrals are Stagnating your business

19 Apr 2022

Contributed by Lukas

Everyone loves referrals. They are a big way for gym owners to get more clients and more traction. However, referrals aren't always a dependable s...

How To Increase Sales By 26 Percent

14 Apr 2022

Contributed by Lukas

 Do you have a hard time increasing your sales? Do you feel like no matter what you try, you just can't seem to figure it out? If you struggle wi...

How the top performers spend their time

12 Apr 2022

Contributed by Lukas

Have you ever found yourself wanting to do something but then thinking "I don't have time for that"? Is that really the truth? How we choo...

How to Keep Training During The Great Resignation

07 Apr 2022

Contributed by Lukas

In this episode, Tim and Randy talk about how to keep the staff you currently have. It's no secret that many companies and businesses are having a...

97 Leads in 7 Days

05 Apr 2022

Contributed by Lukas

Tim and Randy discuss receiving leads for your gym and handling the load. Many gym owners assume that once they get to a point of doubling their membe...

Building a Successful Nutrition Program With Nicole Aucoin

31 Mar 2022

Contributed by Lukas

Today on the Built to Grow podcast, we are proud to introduce Nicole Aucoin. Nicole is the founder of Healthy Steps Nutrition and HSN CrossFit. She ha...

5 Reasons to attend the FitPro Growth Summit

29 Mar 2022

Contributed by Lukas

Tim and Randy discuss the top reasons to attend their FitPro Growth Summit in May! The main point is how to grow your business since there’s a lack ...

Being Average Sucks

24 Mar 2022

Contributed by Lukas

This is a topic that we’ve been swirling around the studio as a topic for a while now – today we tackle the topic of being average. A lot of the t...

5 Metrics For A Successful Gym

22 Mar 2022

Contributed by Lukas

During this episode we’re going to be going through five, maybe six, KPIs that, as gym owners, you should be looking at and measuring. A lot of the ...

Facebooks Secret Cheap Lead Source

17 Mar 2022

Contributed by Lukas

In a world of creeping Cost Per Leads and ever-increasing Cost Per Acquisition, sometimes it seems impossible to get ahead when generating new leads. ...

Transitioning From General Access To A Training Facility

15 Mar 2022

Contributed by Lukas

Tim and Randy dive in and highlight some of the changes they've helped clients make transitioning from a general access gym to a training facility...

How to Sell Better

10 Mar 2022

Contributed by Lukas

Tim and Randy discuss the difficulties of selling personal training. They talk about the struggles and hurdles gyms face and what steps they can do to...

Challenge The Little Things

08 Mar 2022

Contributed by Lukas

Tim and Randy open up eyes on what it takes to go from good, to great. For business owners, it can be obvious when there's areas of the business t...

Iron Circle Weekend Recap - Sundance, Utah

03 Mar 2022

Contributed by Lukas

Tim and Randy recap the weekend they just spent with the Iron Circle in beautiful Sundance, Utah! From the private chef preparing top-notch meals in-h...

How To Attract Long Term Clients

01 Mar 2022

Contributed by Lukas

www.winninggym.com/coachingwww.winninggym.com/IC----------Jump on a Call with RandyAdditional Resources: Client Lifecyle Automation WorkshopGPS Marke...

How To Get Your Gym To $30K Per Month

24 Feb 2022

Contributed by Lukas

In this episode Tim and Randy talk about the numbers in the math behind a $30,000 month, and why it is a big milestone in this industry in the persona...