The Transactional Client

There are different types of fitness clients with unique motivations and expectations.One particular type is the transactional client.These individuals approach their interactions with fitness businesses from a convenience-oriented perspective, valuing ease of use over long-term commitment. They are more likely to view fitness as a service that fits into their lifestyle rather than an integral part of their routine.Transactional clients typically have limited emotional attachment to the business or service they engage with.Effectively managing transactional clients requires a different approach compared to other types of clients. In this episode, Tim and Randy aim to shed light on the transactional client, explore their characteristics, and provide insights on how to effectively engage with them to retain their business.Key Takeaways- Growth Summit replay (01:29)- Who is a transactional client (02:07)- The lifestyle client (04:01)- How to deal with a transactional client (05:02)- You can’t change the marketplace (06:26)- Don’t fight transactional clients (08:13)Additional Resources- Relive Every Session of the 2023 FitPro Growth Summit- Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

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