Is the Juice Worth the Squeeze?

Gym owners and fitness coaches often dream about growing their business and earning more, picturing a future with many gym locations under their brand.But is this grand vision always the best idea?Even though many in the Iron Circle own multiple gyms, Tim chose to remain grounded with a single location. It wasn't because he didn't have chances to expand – there were plenty over the years.However, Tim made a calculated decision not to expand into multiple locations. He looked at gyms not merely as physical spaces but as ways to earn money. For him, the return on investment for multiple gyms didn't seem better than trying different things.The challenges of getting a new rent deal, buying additional equipment, and running multiple locations didn't seem worth it. It wasn't the wealth vehicle he sought.With the fitness industry being super competitive, one needs both a lot of money and tons of customers to reap significant profits. And it's riskier than putting money in things like real estate. Tim realized this and started looking at other ways to invest, not just brick-and-mortar gyms.In this episode, Tim and Randy discuss how gym owners can maximize returns on their investments with alternative strategies rather than opening new facilities.Join them now!Key Takeaways:Intro (00:00)Multiple locations - yes or no? (01:35)Opening a second gym location too early (11:01)Gyms aren’t the vehicle for wealth (14:06)Calm seas do not make skillful sailors (17:42)Recap (20:19)Additional Resources:- Business Accelerator Program winninggym.com/call- Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

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