Success and Software With Evan Howard

Tim and Randy are joined by Evan Howard of Forward Thinking Fitness to discuss the success Evan's had by utilizing software and systems within his business. As a gym owner, automation plays a significant factor in the success of your fitness business. Evan has been a super-user of our CLA (Client Lifecycle Automation) and explains what the automation has done to his business. As you’ll hear him discuss, not only has it drastically brought down his business expenses, but has also freed his time to focus on other things.The CLA does the work that would otherwise require a sales team, thereby reducing your overhead costs. At a time when gym owners are trying to bring down their expenses, automation is the surest way to do it. As Evan details in the chat, automation does the job consistently. You do the job once and the system replicates it over and over without intervention.  Automation and systems don’t just stop with new client acquisition though. The long term nurture process is another area where automation shines by providing constant touchpoints at key points in the journey. Additionally, if ever you want to sell your business, buyers will be most interested in the systems you have in place. That means that implementing automation can not only reduce your expenses and free up your time, but it can also increase the value of your business.Talking of automation and software, Evan is building an app that improves the client experience in the gym. His intention with the app is to bring together the many different apps that gym customers have to download into one app that stores all their data and their interactions in a central place.Click play to hear more about the power of automation, how you can get started, and the tool that Evan is creating.Key TakeawaysHow automation brings down your business expenses (03:30)The Client Lifecycle Automation does the work that would require a sales team (06:24)How a system helps you be consistent in your messaging (08:54)The CLA helps you own your traffic and advertise to them for free (14:47)Long term nurture within automation (17:49)How Evan's new app helps improve customer experience (21:52)How systems will help if you ever want to sell your business (31:10)Systems give you more freedom as a business owner (33:25)Additional Resources:Evan Howard: [email protected]'s business: https://www.trainftf.com--------Register for the Fitness Growth Summitwww.fitnessgrowthsummit.com/------www.PFMarketingSolutions.com/Callwinninggym.com/workshopwww.PFMarketingSolutions.com/Automationwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Data--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don't already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

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