69. How To Sell Advisory & Consulting Like A Premium Brand

Let’s unpack the secrets to selling advisory and consulting services like a premium brand. Advisors and consultants often struggle with landing high-value clients, avoiding price wars, and standing out in a crowded market. Amanda reveals the core problems - selling advice instead of outcomes, blending in rather than standing out, and failing to position as premium - and offers actionable strategies to package, position, and price services effectively. Amanda illustrates how perception is reality and how advisors can elevate their brand to attract premium clients, command higher fees, and deliver transformational results.Key TakeawaysDon’t Sell Advice, Sell Solutions: Clients value measurable outcomes and transformation over advice or frameworks.Stand Out from the Crowd: Differentiation is key. A generic brand invites price competition, while a unique value proposition attracts premium clients.Position Yourself as Premium: High-value clients want exclusivity, certainty, and excellence—not the cheapest option.Packaging, Positioning, and Pricing (The 3 Ps): Create structured, outcome-driven offers; differentiate your brand; and set premium prices that reflect your expertise.The Power of Perception: Elevate your brand presentation to command respect and higher fees.Deliver a Premium Client Experience: High-end clients expect seamless, high-touch, concierge-level service.Avoid Common Pitfalls: Generalist positioning, low pricing, and vague offers lead to price-sensitive, low-value clients.Connect With Amanda C. Watts on LinkedInWant more? Join THE FREEDOM TRIBEHere's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other. Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services. Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K. 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer. Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice. PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life. -Speak to you in the next episode...

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