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Business But Better

Understanding Greenwashing: Be Bold But Be Sure

30 Apr 2024

Description

It’s a term that’s gained increasing momentum in recentyears, but what’s actually meant by greenwashing? How can marketing teamsensure that they remain compliant, as well as creative? And what are thedangers of putting out green credentials that can’t be validated? HostCharlotte Rees-John is joined by experts Georgie Collins and Duncan Sparke todiscuss the legal and reputational pitfalls of getting it wrong,  theimpact of the impending Digital Product passport, and much more.

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