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Chapter 1: What is the main topic discussed in this episode?
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Hello, I'm David Harper, and today on Business Daily, what would you do if the worst happened?
A massive power cut hit Spain and Portugal. The blackout caused chaos, crippling transport systems. Queues soon formed in front of ATMs as once again cash became the... People are left sitting at home with no food or water and no way of getting information about what to do.
In the last few years we've seen major conflicts in the Middle East and Ukraine, a major power cut in Spain and Portugal and the Covid pandemic across the world make people feel that bit less secure. Ordinary citizens now see the benefit of keeping a reserve of supplies and tools on hand, and that's given a big boost to some businesses.
So has being a prepper now become mainstream, and with some seriously expensive products being sold for doomsday, has it become survival of the richest?
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Chapter 2: What events have led to the rise of prepping?
I think, though, with what's happening in Ukraine and now in Iran, it's having a really big effect on people's mindset and thinking of are they safe enough and have they done enough to look after their families.
And Tom's courses aren't the only reason you might want to head into this hidden patch of mid-Wales. If you're serious about being ready for anything, you'll want to head to the Bugout Shop too. They've got everything you need to ride out Armageddon, whatever your budget.
I'm Lee Price and owner of the Bugout Shop, which is a one-stop shop for anything you need for outdoors and survival. My son said to me years ago when I first opened the shop, he said, if there's the end of the world, this is the place I want to come.
Tell us a little bit more about the survival and preparedness market. What sort of things do people buy if they're interested in that?
With the preparedness side of it, it's mainly water filters, long life food. With survival, it's more like the outdoor survival gear. So that's the camping equipment and tools. So it's a broad range.
We've been looking at how this has come from being a very specialist thing more into the mainstream. Have you seen a change in the sort of people that come here?
Obviously, a lot more people are interested in it now. And again, it's a broad range of people. It could be just someone in their house in the middle of the city to someone in the middle of a homestead in the countryside.
Is it expensive? Do you have to spend a lot of money to be properly prepared?
No, you can start from as little as 50, 60 pounds up to a few hundred pounds, up to a couple of thousand pounds.
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Chapter 3: How is the concept of bugging out explained?
Yeah, you know, our history, our tradition and also the geography matters, of course. We have not been allied in NATO before. It has been necessary to take care of ourselves and we have been living close to Russia and we have felt the threat from Russia many, many years back. And that means that we have a more open relationship
and clear communication with the citizens and all stakeholders in the society.
I've got a copy of the information you've sent out to residents in front of me here. And whereas other countries are talking about the potential for natural disasters and power cuts, you are not holding back. And this is about preparing for war.
If we only focus on peacetime crisis, we will never have the capabilities to handle the worst case scenario.
What would a typical Swede be expected to have on hand to be prepared?
The most important is that you have a preparedness mindset. That you understand you need to take responsibility. You have a responsibility. You need to contribute. And you need to take care by yourself during the first week during a crisis or war. And then, of course, you need some type of equipment. Batteries, radio, candles...
some water at home, some food so you can survive, if I use that word, during one week without support from the government and the state. You need to contribute to the society's preparedness and all things you do matters in this case.
When you look at the list of what you can buy to be prepared, some of the equipment that you might need, it can run to quite a lot and it can get quite expensive. Is this something that everybody is able to do?
No, definitely not. It's important that everybody do something. And then you need to work together with your neighbors where you're living, in your football club, when you're working at your company or the business you are in. So it's also to work together. But everybody can't buy everything. But if you do something, that matters.
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Chapter 4: What products do preppers typically buy for emergency preparedness?
Unfortunately, reality TV in America made the idea of prepping seem like something that only crazy people would do.
Kai Fernot is an Australian survival expert, TV presenter and, believe it or not, former Hollywood stunt performer. And she's explained the ins and outs of being a prepper to the masses.
I think as we're seeing more extreme weather events, unsettled politics, people are feeling a little bit more nervous in their everyday life. There is a movement towards, well, you know, why wouldn't I have a bag with all the things that I couldn't do without if my house burnt down?
If I end up in a shelter, why wouldn't I have a change of my own underwear and three days worth of food so I don't have to rely on other people? It is becoming more normalized to be just that little bit more prepared. I know in Australia, when summer comes, everybody cleans out the gutters and, you know, trims down the trees, gets rid of the dry stuff around their house.
And this is just a little bit of an extension of that. It's just that one step further. Like if somebody came to you, knocked on your door and said, you've got one minute to grab everything that's important to you. Isn't it far easier to have a little bag of that stuff already ready rather than going, oh my gosh, what is the most important thing to me when I walk out that door?
The majority of people that we've spoken to have been men. Is this still a thing that perhaps women don't consider as much as they should?
It's interesting because I do think that when it comes to the household, women are considering it far more than men. I find that women tend to be a little bit more nervous about the family future and wanting to be more proactive about it. Whereas, you know, men kind of can sometimes think, well, I'll be all right. We'll just wing it, you know, just heading out without it. But
And survival, the idea of going into the wilderness and trying to get by, I think does appeal to more men than women. I saw a Dexter cartoon and it seems to suggest at the end of the world, the best thing women could do was run to the nearest man. And at that moment, I was like, right, I have to be the one to prove that women have a spot in the survival space. You know, women are amazing.
They're incredible in a crisis. They...
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Chapter 5: How has the survival and preparedness market evolved?
having a different kind of pain threshold to men. They tend to be looking more at building community in times of emergency. It was always a surprise to me that people thought that women wouldn't be good in those kind of situations.
What is it that scares you the most? Is it a natural weather disaster? Is it some kind of conflict? Is it some kind of big crime scenario?
I think the scariest animal on the planet is human beings and some interactions you can have. Like if I'm sleeping in the dirt in Africa, I'm never scared. But the idea of something happening to my friends and loved ones is probably the thing that terrifies me the most. And it's honestly one of the reasons... I carry the things I carry with me.
One of the things I'm trying to do is normalize the idea of being prepared. So normalizing perhaps having a go bag, because I know it sort of moves into the idea of that crazy conspiracy theorist prepper. But I mean, for me, having existed in the survival world so long,
The idea of not having a small kit that covers my basic needs should anything go wrong seems to be more scary than thinking about what could go wrong.
So are you now working on your emergency stash, making a plan for unrest? Well, whether you are or not, this is out of the bag now. In the aftermath of the power cut in Spain and Portugal, retailers saw a huge increase in demand for wind-up radios, and that outage only lasted a day.
Some estimates say the market for prepping in the US alone will hit $2.46 billion by 2030, and the headlines warning of potential conflict, disaster and unrest around the world are likely to stoke that demand. This edition of Business Daily was presented by me, David Harper, and the producer was Victoria Hastings.
Hmm, where can I get a perfect katkarapuleivä? By ordering from the supplier.
Let's party! Now to the ship's top-end early departure price. Order now. Tallinksilja.fi.
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