Two Keys to Creating Authentic Content Online with Rachel Elsts Downey

"When it comes to showing up online, the primary problem is people feel like they have to be somebody different than who they are in real life.”In this episode, Rebecca and Rachel Elsts Downey, CEO and Founder of Share Your Genius, discuss practical tips for showing up authentically online.Rachel emphasizes the importance of aligning your content with your core values and identities, allowing you to be true to yourself while still maintaining professionalism. She also shares a valuable technique for generating authentic content: engaging in conversations, whether with yourself or others, and using those insights to create meaningful content. If you've ever wondered how to show up as your authentic self in the online business world and create impactful content at the same time, this episode is for you.In this episode, you’ll learn:Don't feel like you have to be someone different online than who you are in real life. Embrace and showcase your true self, while still being mindful of what aligns with your core values.Engage in conversations with yourself or others, recording your thoughts and ideas. This can serve as a rich source of authentic content that reflects your unique perspectives and experiences.Don't be afraid to share personal moments and experiences that have shaped your journey. Whether it's stories about your family, your challenges, or your passions, let your audience see the human side of you. Remember, people connect with people, not job titles.Things to listen for:[02:20] Aligning content with your core values and identity[05:35] Sharing the stories and moments that shape who you are[06:52] The tension between your personal and professional identity onlineConnect with Rebecca:https://linktr.ee/rebeccafleetwoodhessionauthor

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