Business Strategy for CPA's
Episodes
377 Money Mindset: The Numbers Will Never Be Enough, with Natalie Hunt
17 Dec 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Still think the safest move is squeezing in more clients and cha...
376 “The Hours Were Killing Me”: What Finally Had to Change, with Suzanne Green, CPA
10 Dec 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7What if scaling back didn’t have to mean awkwardness or guilt?...
375 Boundaries: The Quiet System Behind Every Calm Firm, with Natalie Hunt
03 Dec 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Struggling to hold business boundaries without risking relations...
374 [WIP Series] From Hourly to Packages with Lori Yearwood, CPA
26 Nov 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Stuck in hourly billing and chaos? The smarter path to growth m...
373 Where Are Your Optimum Prices Hiding?
19 Nov 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Ever wonder why finding “the right price” never seems to wor...
372 [WIP Series] 1/3 Fewer Clients, 2x-3x the Prices, and Sundays Off, with Jan Schaffner, EA
12 Nov 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Ever wonder what it really feels like to let go of a third of yo...
371 How to Handle Client Referrals Without Burning Bridges
05 Nov 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Ever get a referral email from a great client and think, “Ugh…...
370 From Launch to Autopilot: A 3-Year Journey with Matt Chiappetta, CPA
29 Oct 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Ever wonder what really happens between “starting from scratch...
369 Your Marketplace Is Malleable; You’re the One Who Shapes It
22 Oct 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Think you’re stuck with the clients you’ve got?You’re not....
368 Outworking Exhaustion: The Rest You’ve Been Denying Yourself
15 Oct 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Do you keep telling yourself you’ll rest when the work is done...
367 Strategy-Based Pricing & the October Pivot
08 Oct 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Tired of hearing “value-based pricing” and still not sure ho...
366 Scheduled Tax Prep: Why 90-Hour Weeks Are a Choice
01 Oct 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Last week, I hosted a webinar on creating the 2026 tax season yo...
365 SOLD OUT! The Business Move No One Teaches CPAs
24 Sep 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7What if clients lined up for you instead of you chasing them?In ...
364 A Handful of High-Level Clients with Radhika Sundar, CPA
17 Sep 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7What happens when you stop trying to serve everyone and commit t...
363 Pick Your Primary Lane: Full-Service is a Trap
10 Sep 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Feeling scattered because you’re offering every service under ...
362 The Knock It Off List: 14 Habits Keeping Your Firm Stuck
03 Sep 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Feeling overwhelmed, scattered, and all over the map in your fir...
361 Taking a Short Break from Podcasting - See You in September
13 Aug 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Hey podcast listener, just a heads up — I’m in France for fi...
360 Pick Your Week Tax Season with Holly Sexton, CPA
06 Aug 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Does tax season have to feel chaotic?Before Pick Your Week, Holl...
359 Pick Your Week Tax Season with Rebecca Warnick, CPA
30 Jul 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Tired of chaotic tax seasons? Rebecca Warnick, CPA, shares how ...
358 Let it Be Easy: $250K & 15 Hrs/Wk with Sheila Hansen, CPA
23 Jul 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Wondering if it’s really possible to make good money without g...
357 How to Stop Emailing Yourself at 3am with Meagan Rutkowski, CPA
16 Jul 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Feeling overwhelmed and wondering if there’s a way to finally ...
356 84 Hours → 45 Hours: The Software and Systems Combo with Mark Kuca, CPA
09 Jul 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Spend all day in your Inbox? Mark Kuka cut his hours from 84 to...
355 Simple Systems, Free Time: The Framework that Frees Your CPA Brain
02 Jul 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Do you ever wonder why running your firm still feels so hard?Mos...
354 No Ads. No Posting. Just SEO for $194K New ARR
25 Jun 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Ever wondered if a new website is worth it?Catherine Ozment, CPA...
353 Lean Learning with Pat Flynn
18 Jun 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Is progress slower than you want it to be?It might be because yo...
352 Outcome-Driven Package Design. Labor Not Allowed
11 Jun 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7What would it even look like to build a package that required no...
351 Vague Packages = Messy Pricing
04 Jun 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Have you ever packaged and priced to get off hourly, only to get...
350 What It Feels Like When 300 Clients Don’t Come Back with Kathy Hayden, EA
28 May 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Worried you’ll lose too many clients if you raise prices?Kathy...
349 Turns Out, You Don’t Need 1,000 Clients with Melissa Downs, EA
21 May 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Feeling buried in clients, working too many hours, and wondering...
348 [Roadmap Session] Untangling an Overgrown Firm with AM, CPA – Part 2
14 May 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Feeling like your firm has taken on a life of its own?In this ep...
347 [Roadmap Session] Untangling an Overgrown Firm with AM, CPA - Part 1
07 May 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Feeling like your firm has taken on a life of its own?In this ep...
346 Way Less Stressed with Holly Sexton, CPA
30 Apr 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Ever feel like your to-do list never ends, and work is always in...
345 Invisible Value, Tangible Dollars: Change What You Look At and You’ll See More Money
23 Apr 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Do you get frustrated when you give away valuable expertise and ...
344 Pricing Leap: 7x Prices, 2x Work with Laurie Rauk, CPA
16 Apr 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7If you’re overwhelmed and underpaid, this episode is for you. ...
343 17 Reasons CPAs Overwork: Conventional Wisdom is Missing the Boat
09 Apr 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Overworking and thinking about hiring? Many assume adding staff ...
342 Drowning in Work? 7 Hidden Time Wasters CPAs Can Eliminate
02 Apr 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Feeling buried in work and like there’s never enough time? In ...
341 Burned Out Uh-gain? May = Carousel Exit Month
26 Mar 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Caught on the burnout carousel? I've been there—spinning, fri...
340 [Marteting Series] How Accountants Can Make Marketing Dollars More Efficient with Matt Banker
19 Mar 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7If you’re ready for ads, here’s what you need to know about ...
339 [Marketing Series] How CPAs Can Quickly Generate High-Quality Leads Using Social Media Ads with Alexis Slama
12 Mar 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Many accountants don’t want to market because it feels like a ...
338 [Marketing Series] The High Cost of Being Wrong About Marketing
05 Mar 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7If you’ve ever felt like marketing doesn’t work for accounta...
337 [Marketing Series] Start with the Fundamentals with Matt Wilkinson
26 Feb 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7If you wonder where to start with marketing, take heart. Start w...
336 Working Too Many Hours? The Solution is Easier Than You Think
19 Feb 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Today's episode is an audio replay of a webinar I hosted last we...
335 Niche, Price, & Productize in the Legal Space with Heather Pearce Campbell
12 Feb 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Have you ever wondered how you might create digital products for...
334 4 Pricing Tools to Help CPAs Ditch Hourly Billing and Increase Margins
05 Feb 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7If you're a CPA still billing by the hour, you're limiting your ...
333 Strategy Session with Logan George, CPA
29 Jan 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7A strategy session with Peak Freedom member Logan George, CPA. ...
332 4 Ways Accountants Can Stop Selling Gold at Bronze Prices
22 Jan 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7When it comes to offering price increases to Legacy clients who ...
331 Create the Accounting Firm You’re Meant to Own
15 Jan 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7I want you to create the accounting firm you’re meant to own, ...
330 The High Cost of Switching Accountants
08 Jan 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Your clients’ Switching Costs are HIGH. The better you unders...
329 5th Annual: Accounting Jokes with Hazel and Remy
01 Jan 2025
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Happy holidays! Enjoy the annual tradition of accounting humor h...
328 Cross-Post with Alexis Slama of The Accounting Business Club
30 Dec 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7You might have heard me say I wasn’t planning to record while ...
327 Happy Holidays
11 Dec 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Wishing you and yours a wonderful holiday season.I'll see you in...
326 Solopreneurship Rocks. With Matt Chiappetta, CPA
04 Dec 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Wish you could never have another staff meeting?I talk with Matt...
325 Radical Pricing to Optimize Profits with Jody Padar, CPA
27 Nov 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Do you wish you brought in more revenue for the hours you put in...
324 A Systematic Approach for Accountants to Increase Prices
20 Nov 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Almost every CPA I work with is underpriced. However, increasing...
323 7 Payment Options CPAs Can Use for Tax Returns
13 Nov 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Providing payment options is an intangible form of value that ca...
322 21 Intangibles CPAs Can Price to Increase Margins
06 Nov 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/721 ways to leverage intangibles to increase the value you provid...
321 When Your Revenue Dries Up Overnight with Minnie Lau, CPA
30 Oct 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7What do you do when the market throws your business a giant curv...
320 Not Cracking 40 Hours Next Tax Season with Kyle Wesely, CPA
23 Oct 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Have you ever wondered how fast you might be able to make meanin...
319 Peak Freedom: Say Hello to Your People
16 Oct 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7The very thing you need to help you create the accounting practi...
318 The Power of Your Dread in Your Accounting Firm
09 Oct 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7The more we avoid the things that we dread, the more problems it...
317 Bring the CPA Firm You Envision to Life with Belita Blasingame, CPA
02 Oct 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Have you ever felt frustrated or discouraged when you imagined y...
316 Pricing vs. Value-Billing
25 Sep 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Do you think like someone who bills, or like someone who prices?...
315 Nine Reasons for CPAs to Disengage Clients
18 Sep 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7If you don’t fire client who need to be disengaged or fired, y...
314 How CPAs Can Reduce Overwhelm During Tax Season
11 Sep 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7We’re talking today about overwhelm, and it’s kissing cousin...
313 Geraldine on The Soul of Enterprise with Ron Baker and Ed Kless
04 Sep 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Ron Baker and Ed Kless had me on The Soul of Enterprise to go de...
312 7 Price Increase Lessons Learned with Julie Wagner and Kathy Hayden, EA
28 Aug 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Do you know you need to raise prices but are intimidated by all ...
311 4 Ways CPAs Can Price Intangibles
21 Aug 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Just how much revenue did that ship mechanic leave on the table?...
310 From Exhausted to Having Her Life Back: Wendy Norman, CPA
14 Aug 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Two years ago, Wendy was working 70 hours a week in her firm. Sh...
309 How to Start Niching When You Don't Know Where to Start
07 Aug 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7When it comes to creating revenue for your accounting practice, ...
308 How CPAs Can Create and Communicate Value
31 Jul 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Do you want to increase your revenue without working harder? If...
307 Take the shortcut!! With Hector Cantu, EA
24 Jul 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7You can figure out how to make the changes you need to make to y...
306 25 Hours for Everyone, Team Included with Rebecca Warnick, CPA
17 Jul 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Running and growing your accounting practice can feel like a lot...
305 Hiring is not the Solution to CPAs Overworking
10 Jul 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Working more hours than you want can be a tough place to be. A p...
304 From 55 Down to 15 Hours; Same Take-Home Pay with Melissa Downs, EA
03 Jul 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Melissa Downs, EA completed two rounds of Down to 40 Hours and o...
303 Delivering CFO & Advisory Services with Adam Lean of the CFO Project
26 Jun 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7I talk with Adam Lean of the CFO Project about what you need to ...
302 Permission to Travel Your Own Path with Shana Cooper, CPA
19 Jun 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7For the listener who feels the tension between the path he’s o...
301 The Four Factors that Drive CPA Firm Multiples with Todd Steinberg
12 Jun 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Are you considering selling in a few years and wondering where t...
300 Making Your Dream of Working Fewer Hours Attainable
05 Jun 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7What to think about (and what not to think!) to bring your hours...
299 [Hire Well] Leveraging Near-Shore Talent in Guadalajara with Kristen Keats, CPA
22 May 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7As part of the [Hire Well] series, I talk with Kristen Keats, fo...
298 3 Key Factors Driving Sales Multiples with Brannon Poe, CPA
15 May 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7I get an update from Brannon Poe, CPA, on the marketplace, what’...
297 9 Common Characteristics of Success
06 May 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7What’s most important to focus on – and where do you not nee...
Q & A: Down to 40 Hours CPA Mastermind
03 May 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Wondering if Down to 40 Hours CPA Mastermind is right for you?It...
295 Niche Journey and 5x Higher Prices than 24mo Ago with Sheila Hansen, CPA
01 May 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Many CPAs see the value in niching but find it difficult to get ...
294 On CPAs Going Down to 25 Hours
30 Apr 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7I used to think I needed more time. If I just had more time, I c...
293 What it Takes to Work 15 Hours per Week with Erica Goode, CPA
24 Apr 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7If you think working only 15 hours per week, taking home almost ...
292 [Hire Well] Offshore as a Strategy, Not a Tactic with Nick Sinclair of TOA Global
17 Apr 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Accountants run into many hiring and staffing-related challenges...
291 [Hire Well] Down to One Hour with Scott Scarano, EA
10 Apr 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7After being stuck at a “$1.2M and working-all-hours” plateau...
290 [Hire Well] Onshore Hiring Done Well for Accountants
03 Apr 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Accountants run into many hiring and staffing-related challenges...
289 Fear of Niche Boredom with Jonathan Stark
27 Mar 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7I talk with Jonathan Stark about the fear of niche boredom and t...
288 [Hire Well] Five Offshoring Mistakes for CPAs to Avoid
20 Mar 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Accountants run into many hiring and staffing-related challenges...
287 How CPAs Can Decide Their Niche When They Can’t Decide
13 Mar 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7If you’ve ever wanted to niche but thought, “I can’t decid...
286 What do I say on my website? #4: Fix / Packages
06 Mar 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7We’re talking today about what to put in the fix section of yo...
285 The Niche River of Fear
28 Feb 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Niching feels scary. The journey includes uncertainty, doubt, a...
284 Use “So That” to Communicate More Value
21 Feb 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7A simple way to improve how you communicate the value you create...
283 Feelings for Profit
14 Feb 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7In increasing order of value, clients buy one of five things:Com...
282 What do I say on my website? #3: Headline and Subtitle
07 Feb 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Have you ever gotten stuck, wondering what to say on your websit...
281 4 Pricing Problems Solved with Kathy Hayden, EA
31 Jan 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7THIS WEEK’S EPISODEPricing is rarely just one problem. Often t...
280 Mastering Leverage to Create Value in Less Time
24 Jan 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Hey CPA firm owner, glad you found the podcast. In this episode...
279 The Real Reason You Started Your Accounting PracticE
10 Jan 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7THIS WEEK’S EPISODEOn the real reasons you started your accoun...
278 How to Get Your Accounting Firm Under Control in the Next 4 Months
08 Jan 2024
Contributed by Lukas
Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Hey podcast listener, today’s episode is the audio from a webi...