076 Are You Selling at a Discount to Full-Price Buyers?

Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7This week, we're talking about value-based fees and pricing. I want to share with you some different perspectives that may loosen the tangle of logic emotion, guilt, fear, and obligation we have around money and pricing.  What I hear my clients getting stuck with, and other people that I'm in conversation getting stuck with is, “How much do I price?” and “What do I charge?” Are you selling to people who like to buy things at a discount for whatever reason? Or are you selling to people who like to buy things at full price for whatever reason? I see countless business owners who are undercutting themselves who really can't afford to be undercutting themselves because they're already struggling. I want you to be able to take a step back and simply ask yourself, “Oh, what am I doing? Does this really make sense? And is this what I want to be doing, now that I have the awareness that I might be doing it?”  Book mentioned: Value-Based Fees: How to Charge - and Get - What You're Worth by Alan Weiss https://www.amazon.com/Value-Based-Fees-Charge-Youre-Worth/dp/0470275847   Download ebook “6 Simple Steps to Double Your Revenue” https://shethinksbigcoaching.com/download-double-your-revenue   Work with Geraldine: Strategy Session https://shethinksbigcoaching.com/strategy-session/ 1:1 Coaching https://shethinksbigcoaching.com/business-coaching/ VIP Day https://shethinksbigcoaching.com/vip-day/ Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7

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