220 Effortless Value: Price for Access, not Work

Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: https://www.geraldinecarter.com/subscribe Here are some different ways to think about what you price.  Why?  Because what you price informs your revenue. Depending on what you price has a huge impact on how much you work, or don’t work. Depending on what you price will inform your revenue or the revenue that you do not bring in.  If you look at the accounting space right now, the going model is to price work.  But there are at least two problems with this method of pricing work:  When you sell work, you're always on the hook for working. What if you think that clients value work, when in fact, they really value access more?    What would happen if you priced your packages and differentiated your services based solely on access? If work is what you want to be doing less of, what if you consider the option of selling less work? What would happen if you safeguarded your time and you priced and sold access? If your clients value access and access to you is in short supply, consider pricing for access, so you can do less work.  Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7

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